The Couple's Table
The Couple’s Table is a weekly livestream podcast hosted by Heather Ramirez and Tom Buck. Join us, for better or worse, for richer or poorer, in sickness and in health, as long as we both shall podcast and stuff!
The Couple's Table
Navigating Success and Integrity in the Ever-Changing World of Content Creation
Have you ever wondered about the hidden challenges behind streaming success? We kick things off with some surprising tales of our technical misadventures and the unexpected hurdles in maintaining quality content. From microphone mishaps to the trials of setting up a new studio, we explore how these experiences shape our creative journey. Discover how innovations like YouTube's clickable search terms could change the way we engage with content, and how it might just be a game-changer—or perhaps, a distraction.
Join us as we navigate the evolving landscape of YouTube creator awards, where the rise of shorts content has led to significant changes in recognition. Are smaller, more cost-effective awards a sign of the times, or do they devalue creators' efforts? We dive into community reactions and discuss how the balance of content quality versus popularity has evolved. Whether you're chasing milestones or creating for sheer joy, we explore the significance of staying true to your creative vision without falling into the comparison trap.
Finally, we reflect on the essence of integrity and consistency in content creation. It's not just about sticking to schedules or mimicking successful strategies; it's about finding your unique voice in a crowded digital world. We share insights on the impact of personal intent, the pressures of industry norms, and the importance of creating authentically. Whether you're a seasoned creator or just starting out, this conversation invites you to consider how genuine intentions can lead to meaningful and fulfilling content creation.
🟣 CONNECT WITH HEATHER —
My Vlog Channel: http://www.youtube.com/heatherjustcreate
My Tutorial Channel: http://www.youtube.com/heatherramirez
My Gaming Channel: http://www.youtube.com/heatherjustplay
Instagram: http://www.instagram.com/heatherjustcreate
Website: http://www.heatherjustcreate.com
🟣 CONNECT WITH TOM —
YouTube: http://www.youtube.com/tombuck
Instagram: http://www.instagram.com/sodarntom
Hello and welcome. My name is Tom and I'm Heather and you're sitting at the couples table, the couples table is a live stream podcast here on this channel. Join us for better or worse.
Speaker 2:We're richer or poorer.
Speaker 1:Insignia's in hell.
Speaker 2:Friday 1pm, pacific Standard.
Speaker 1:Time. Okay, real talk. How's it already October 11th? Nice, yes, I'm just gonna make a little boop all righty, all righty. So what's cool about having a roadcaster in here is that we can actually test the audio before easily test.
Speaker 2:We go live yeah I love it and I can dial it in. We can eq, we can put some presets, the roadcaster yeah I don't know if you heard, but I am a fan of those things.
Speaker 1:Maybe. Yeah, all right, what's up? Everyone Glad to see you're safe, freddie. Yes, survived hurricane, so is it. Has it passed?
Speaker 2:Yes, it went out to sea yesterday morning.
Speaker 1:Oh my gosh Craziness. Hello, says Kat Jeremy's here, hey gang, happy Friday. Don is here. Hi everyone, hello gang. Happy Friday, don is here, hi everyone. Hello everyone Happy happy Friday.
Speaker 2:He's not in the chat yet, but I actually during the countdown, saw that Gil was live.
Speaker 1:Yeah.
Speaker 2:Jumped in his live stream for a little bit and just in time for him to talk about how Mike Arms don't have enough modular positioning at the end, which is something I've been talking about.
Speaker 1:Something you've been talking about something you've been talking about jeremy's been talking about with me too crazy.
Speaker 2:Literally, I was talking about as soon as I turned on the stream I know that's so funny.
Speaker 1:Wouldn't it be cool if there was?
Speaker 2:a thing here shotgun studio in the house, hello hello, all right.
Speaker 1:Well, how's it going, tom? It's good's good yeah.
Speaker 2:Yeah, good, I'm wearing my Ecamp shirt because Creator Camp Creator Camp is next week. I'm supporting it from afar.
Speaker 1:Yes, I know I'm going to have major FOMO. I know it Major FOMO, but have fun. Everyone who is going and share everything on the socials yes, yeah.
Speaker 2:So what's happening today?
Speaker 1:well, today we have. I've prepared some things. First of all, we are streaming with the low latency mode yeah, which seems to be a little low.
Speaker 2:It's not instant because I was trying to see, so what it's about? Five, six seconds delay, I think.
Speaker 1:That seemed long. Okay here, this is a test. This is a test, it's like 10.
Speaker 2:It's shorter, about seven or eight seconds, I would say's shorter science okay but okay.
Speaker 1:So the reason why we're testing low latency mode so when you go live on youtube there's a normal latency, which means that um the what, the lag between what you see and what the chat sees.
Speaker 2:Like the delay, yeah, between what's actually live in the moment and what YouTube is showing. Yes, usually it's about like 30 seconds 30 to 45 seconds is kind of normal.
Speaker 1:Yeah, I say like 30 seconds.
Speaker 2:Yeah, it varies for a lot. There's a lot of variables.
Speaker 1:Yeah, and then there's a low latency mode and then there's an ultra low latency mode. So as you go lower, there's a shorter delay. And because on my gaming channel we've been partying, with a lot of people who are watching partying, partying as in like getting into a party like yeah, like a team there, we go teaming up, teaming up with other people.
Speaker 1:Uh, it's really annoying to be like, okay, we're going to go over here, but then there's a 30 second delay and then they respond. You know it's tricky during a boss fight. It's like go run over there and that happens in like three seconds. So we're testing out the low latency Found out. You can't do ultra low latency with 4K. Yes, so that was just out of touch.
Speaker 2:Heather has moved into 4K or bust camp.
Speaker 1:Yeah, okay, yeah. Another thing that I've been doing this past week is going through old couples table episodes and trying to create clips for social media, and I started with the most recent and just went backwards and, oh my gosh, I have gotten to the point August, two months ago, where I was like I would never get a roadcaster. I don't want 4k, I don't want this. And it's like I'm over here like is this 1080 video? Like, can it go any higher than 4k or 2 4k?
Speaker 1:whatever care yeah, so it's funny. It's just funny the evolution. I was feeling bad because I don't want to be the person who says like, oh, I'm never going to do something and then I go back on my word. But I did explain why?
Speaker 2:yeah there your reasons for not wanting a roadcaster several months ago were valid and made total sense. You wanted things super simple and whatever. But as your setup changed and evolved and actually got more complicated, adding in the roadcaster, simplified right right but a couple months ago it actually. It would have added complexity.
Speaker 1:So it's like you know, and that's just part of the ever-evolving thing, right, right, yeah, so anyway, I don't know if it would look different, sound different. That's kind of what we wanted to test. I'm going to watching the replay this shouldn't.
Speaker 2:This shouldn't really be any difference. But yeah, that's kind of the.
Speaker 1:The price you pay is more latency higher quality, lower latency, lower quality yeah, so we'll see we're trying to find that sweet spot we're trying to find that sweet spot because I know on twitch it's like instant that's. That's the one advantage I feel like with twitch oh, because it's so quick.
Speaker 2:There's like no latency. Well, they're not 4k. Also, they're 1080.
Speaker 1:So maybe that's a big reason why, yeah, if I did 1080 then it'd be ultra anyway. Uh. Friday says the only thing I put away in my youtube studio is my cameras, my laptop and my roadcaster. Jeremy says we call start a we can start not going to creator camp support group. Yes, cat says can't wait, except for the terrible cad to usd exchange. Uh, gil says hey, everybody, hey, we popped into your live stream, like during our countdown yeah, so you're talking about needing more versatility on mike arms and things level up with mike.
Speaker 1:Hey, happy friday. All right, so what else we got going on?
Speaker 2:well, I don't see him in the chat. He's probably working because it's a weekday, but audio hotline. I'm using another microphone that he let me borrow. Yeah, this is a microphone I've never used before until right now. It's a sennheiser md421.
Speaker 1:It's a very interesting looking one I really like it.
Speaker 2:Well, I mean, I like the way it sounds, at least in my test. I know there's a little plosives, oops, so I have a dock pop standing by just in case it's too much. But what I really like about it is it reminds me it looks so much like the ones that are on late night talk show desks, like pointing oh yeah, it's just not silver, but yeah yeah, it's uh. It's not super colorful, but it reminds me of something that'd be on like conan's desk or whatever yeah, I like it.
Speaker 2:Plus it's a sennheiser mic, so those usually sound rogers here.
Speaker 1:Hey, hey everyone, happy friday. Well, today we're gonna be talking about. We're gonna start off by talking about some youtube updates ones that I don't know about well, we'll start with one that you do know about. People ask me on the youtube huddle what I thought about it, but I don't know what you think about it oh, I think I do know which one you're gonna talk about youtube. Youtube shorts are a little bit longer.
Speaker 2:They're they're not quite shorts, they're not quite pants, they're YouTube chance, zip offs.
Speaker 1:Baggy shorts.
Speaker 2:YouTube capris.
Speaker 1:What do you so? What do you think?
Speaker 2:Um, I think it's. I mean, I don't have an actual opinion, but I think it's kind of dumb. Like my impulse is like why In the YouTube huddle up you said we're just going full circle because then it's going to be YouTube shorts and we have to 10 minutes?
Speaker 1:Then you can do horizontal YouTube shorts, then you can do short horizontals and it's like, why not you just upload your videos? I mean, I know why. Because the truth is that people consume most of their video like this. So, consume most of their video like this, so I, I get it, you know, yeah, but but I do think we're gonna go full circle where it's gonna be like you already can live stream weekly might as well.
Speaker 2:Just upload to an hour or what's it's just gonna maybe it would just end to a point where youtube just detects if something is horizontal and this formats it appropriately I don't know, but I guess, like at a certain point though I guess if you're someone I've never go into like the actual shorts feed where you just scroll through random shorts, but if you're somebody who does that a lot, I feel like part of the appeal is the short, the like the swipiness you might not want to swipe for something that's like five minutes long yeah, like a random video, that's.
Speaker 2:You know, there's a certain like they're digestible, shareable since it and since it's relatively I know the algorithm drives it, but it's kind of random and all over the place. Like my youtube algorithm is pretty dialed in if I go the couple times I've like accidentally pressed the shorts feed, sometimes it does not seem like it knows who I am at all yeah, uh, gil says nice thanks for checking it out.
Speaker 1:Also, that mic looks like my dad's old electric razor. That's what. That's what I thought it was too. It has that same shape. Shotgun studio says. I started a video series of redoing my office studio. Now I'm at the point where I'm thinking what did I get myself into?
Speaker 2:but that's the dark before the dawn, though that's where you then start to see what a journey.
Speaker 1:Yeah, it was. I mean it was fun.
Speaker 2:But we've both done a lot of studio.
Speaker 1:We've both completely changed everything this year actually yeah, we do have a couple of things that are going to be labor intensive to do. That I'm hoping we can do sooner rather than later, which is we have to paint the whole painting's not too cool the whole.
Speaker 2:It's just two other walls, well, and that's a lot yeah that's a lot, and then that's just a wall with a window. That's fairly simple.
Speaker 1:The book nook is a closet.
Speaker 2:That is going to be a little bit tricky because it's black.
Speaker 1:Yeah, but I don't want to move the setup, so we're going to have to paint around it yeah. Cool Sean is here Afternoon. Thanks for joining us last night, Sean. That was so much fun. We can't wait to do more.
Speaker 2:There's audio hotline Gifter of the Razer microphone the.
Speaker 1:Sennheiser Nice. It does look like an electric Razer. It really does Like a retro one.
Speaker 2:Yeah, I was sort of silly, I've been wanting to use it.
Speaker 1:God, the audio sounds so good. I don't know what happened to my audio yesterday.
Speaker 2:Uh I know what happened, so we streamed.
Speaker 1:I don't, we don't have to get into this. I talked about on the um, the huddle up, but I've been like I've, I've been like nervous to stream on my gaming channel for some reason, and tom has just been such a butt kicker a butt kicker, just stream anyway. So we streamed and we, like, did a gaming thing, basically. But what tom did I use this mic and you use the dji?
Speaker 2:no, I use the road wireless pro because it can go straight into the roadcaster.
Speaker 1:Like you know, you just pair with the roadcaster without anything else, but then, like my audio got a little garbled, so here's exactly what happened.
Speaker 2:I'm 90 sure this is what happened, so my audio actually sounded great because it was just the thing so good and I was a little nervous because sometimes lavalier mics it sounded like as good as this, like a mic it sounded awesome and part of that is because the roadcaster not only receives it, but also then processes it, so it adds in the eq and stuff.
Speaker 1:It's for that specific mic.
Speaker 2:Yeah, and it sounds better than if you were just running it into your camera or something so it, you know, and they did a really good job with the presets, um, but your mic had this hollow sound and I'm 90 sure there's something happens when sometimes the two microphones are together, especially in this case we're dealing with like a wireless thing and a not wireless thing. They can be out of phase and it's almost like the microphone's sound waves are instead of. You know.
Speaker 1:They're like tutting.
Speaker 2:Well, yeah, because sound waves, you know, go up and down. Right, signals go up and down and they should be. You have two microphones, they should be in sync, but sometimes, if they're not, like when my wave is down, your wave is up and they're like reversed and it can create that kind of that weird hollow sound on a microphone. And the Rodecaster is very cool because this is sort of like a.
Speaker 1:Because you could push a button and it'll fix it.
Speaker 2:It's a high end feature that they don't really advertise, but doesn't. They don't have it on the wireless one, but on any connected mic you can go in, you push a button and it switches the phase, and it should bring them back together. It's never been a problem, though, in here, so I didn't even think of switching it.
Speaker 1:So yeah, I think I would really actually love to experiment and test it, but I think that's what would fix it. Well, there you go. All right, no problem, anytime, you guys need to let me know, that was so much fun. Uh, jeremy says, the electro voice v1 totally looks like an old razor.
Speaker 2:Probably sounds like one too maybe everything just I don't know from that era of microphones it, it does.
Speaker 1:If it were silver, it would be so the brawn microphone yeah, exactly, okay, uh, next up is there is a new youtube update that actually I think already rolled out okay uh, let's see, we're making it easier for viewers to find the youtube content they're most interested in. Uh, with an update to the way searching on youtube works, your viewers can now search from comments posted on your long form videos and shorts what does that mean?
Speaker 1:popular search terms found in the comments posted on these types of videos will appear as clickable shortcuts. Look for blue plus bold clickable phrases with a magnifying glass icon. Once they click on the search shortcut, they'll be taken to content related to the term clicked on. Your video being watched will continue playing in the mini player until they're ready to move on. When tapping a search shortcut from a short, they'll be taken to a short's filtered search instead, but can always return back to the original short. This update is rolling out on android and ios and we hope to make it easier for you and your audiences to explore topics you want to learn more about. So on your video, about the roadcaster video people, I guess, like if there's a common term that keeps popping up in the comments right it's a searchable like it becomes clickable.
Speaker 1:I think is my interpretation of that.
Speaker 2:In theory, that sounds cool. From the creator side of things, I feel like it makes my content more disposable because it's like we're we're just dangling more shiny objects in front of people to like grab their attention. That's kind of what it sounds like to me, whereas, like when I watch a video, I mean it kind of worked, because sometimes I want to search for stuff while I'm watching videos but I don't want to leave the video I'm watching. So in that case it kind of helps. But it's almost like I would rather like collect the terms to search at after the video. I don't know what are people saying?
Speaker 1:here's what they're saying. I don't know if you guys can see uh uh small channels who are smart enough to leave a courtesy comment with their own keywords on larger channels' video comments and their community post, that seems like oh, that's like spammy. Yeah, it says don't be spammy.
Speaker 2:Yeah, but you're telling people to spam in a discreet way. I mean I do, I will say, thinking of my own YouTube habits. There are a lot of times I'm watching a video and I start searching for other things that the video maybe think of, or that I just thought of, or whatever. So maybe this kind of helps. I just it's like hard enough to get someone's attention, someone to pay attention to something. I just feel like you're jangling your keys in front of them now.
Speaker 1:I feel like the, but I feel like it reminds me of how people don't like chapter markers, because then they just look at the chapter markers. If they don't find what they're looking for, then they just click off.
Speaker 2:But I like huge proponent of chapter markers.
Speaker 1:If you don't find what you're looking for, then even better, Like just leave you know. I don't know, I needed that feature today.
Speaker 2:Oh, he explains why.
Speaker 1:I was looking for a comment on a video that mentioned the name of the song.
Speaker 2:But it's not searching the comments. It's engaging YouTube search from the comments.
Speaker 1:Oh, is that what it's doing?
Speaker 2:That's what it sounds like.
Speaker 1:Sounds like a scroll feature to me, right.
Speaker 2:Sounds like an update that is released just for the sake of having something new to announce rather than something we actually need.
Speaker 1:Yeah, I don't know, this could be great. People said.
Speaker 2:I guess you just have to see. I do sort of feel for YouTube because I know every time they release anything, immediately like people find ways to abuse it, like okay how can we use this like? But it's you know, I feel like that hampers maybe the, the rate of progress or the the types of things they can do, because of course people are going to like yeah, how can I game the system now?
Speaker 2:and they're gonna see all the, the little videos. This is how to get recommended, how to beat the new youtube algorithm 2025. You know what I did so.
Speaker 1:I told Tom this earlier, but, like I have to decrease my amount of time I'm spending on threads because it's definitely starting to mess with me, but I still want to use it though, so I'm trying to figure out how to do this, and I jumped into hidden words and how to put threads on threads.
Speaker 2:You had to hide threads.
Speaker 1:I had to hide the word threads, because right now there's a huge your thread count was too high no, people just keep talking about threads and it's like so annoying I just I can't this is a platform to talk about this platform yeah, I just had to.
Speaker 1:I I hid that word, I hid the word followers, I hid subscribers. I like I don't want people talking about, I don't want to see people talking about. Like how do I get more followers? Like, oh, I posted this thing. It doesn't have enough views. Like, oh, fuck, anyway sorry, that's funny.
Speaker 2:Well, I'm interested to see where this update goes. Yeah, oh, Jay says soundsiktok's comment search when you go to the comments on tiktok there's sometimes a search topic at the top so that's interesting, because obviously we don't have tiktok, so we didn't know yeah, well, I saw someone else in the comments say that interesting.
Speaker 1:They're pulling a feature, so the video would keep going in the mini player, but then, yeah, I guess it would pull up you got one foot out the door like tech troublemakers here. Hey, everyone. Oh, never mind, that's odd. Oh, I guess we'll see searching comments would actually.
Speaker 2:That would be the one I would really want is like, okay, or if you just you yeah, you watch a video, you have a question, searching the comments on a video would be insanely helpful. I would love that so you're. So yeah, I guess you're searching especially, you're watching a video that has 12 000 comments.
Speaker 1:You're like opening up a new search bar basically but just for just within.
Speaker 2:You know you have your your video playing here and you can either show comments it'll be recommended, or whatever why not?
Speaker 1:let me see if I got this already, because it says they were rolled it out?
Speaker 2:well, this is that's not. I'm talking about a different feature. I'm talking about what Gil thought it was which I think would be helpful, and that's searching the comments of a video.
Speaker 1:Yeah.
Speaker 2:Yeah, that would be awesome For a lot of reasons.
Speaker 1:Sorry, I need to find a video to test this off and that would keep people on that video too. I don't have enough. Oh, oh, let me do it on yours just go to a video and see yeah I'll turn my volume down.
Speaker 2:Let's go to.
Speaker 1:I don't know something okay, here your sony zve 10, you're doing it okay I don't see anything clickable, so maybe I don't have the newest I'm okay if it's not available on my channel.
Speaker 2:Some of those features I don't necessarily want right away thank you anyway.
Speaker 1:So we'll see. I feel like it's like. It doesn't seem like it's a big deal, but I feel like it is fundamentally shift the ways that people do viewers interact with your content?
Speaker 2:yeah, right or the platform yeah uh.
Speaker 1:Let's see, I thought it was searching comments. That'd be awesome, yeah, uh hello and happy friday, ernesto. Hello, all right, uh, what is going on in your world, tom?
Speaker 2:well, there was the youtube update. Um, yesterday I had to order something from youtube because they they updated their creator awards. I don't know if you saw this, but they changed the sizing and the options of creator awards.
Speaker 1:Are you embarrassed about it?
Speaker 2:No, oh good, I paid for a thing to display. It's the opposite of being embarrassed.
Speaker 1:No, but it's just funny because it's like yeah, why is it funny I'm spending money on a thing I do not need to be spending money on, but that's like everything well I've been.
Speaker 2:This is very much like but anyway, what'd you do? Youtube changed their creator awards recently and it has actually caused quite a stir, and a big reason for it is because of shorts. So the youtube silver play button is now very small.
Speaker 2:It's like the size of it's smaller than a sheet of paper like a picture frame it's like a small picture frame now, okay, um, and the gold play button, which used to be quite big, like bigger than your ps5, is now the size that the silver play button used to be. So gold got smaller, silver got smaller. Um, and then they open up the option for these things called icon awards, which are like like a chunky, chunky boy it's like a play button, like it's just the play button, with your channel engraved on it, um, which is cool, and and people are pissed well, I think the icon awards are really cool, so I ordered one because Because they give you a code if you need copies of whatever.
Speaker 2:If you ever see a channel that's not just one person, it has multiple people, you can get additional awards for the whole staff to have them, or if you break yours or lose yours or whatever you can reorder more.
Speaker 2:The first one's free. The other ones are not free, but this has never been an option before and they send it out with the thing, which is so funny because when I ordered mine, I didn't order like a silver play button or anything, I just ordered the icon one, and it was really funny what they said. Um, here it is. It says no, this is not the youtube, this is the award thing. Oh, new size, same reward. When you receive your shipment, you may notice some changes as we introduce new, lighter sizes to continue recognizing creators around the world.
Speaker 1:Um so it seems like because of shorts, a lot of people hit silver play button fast like yeah, but it said like same prestige and same whatever.
Speaker 2:Um and that's essentially it is youtube was having to start cranking out silver play, right, it's like crazy because of shorts, and so they were like, okay, well, these are just gonna be smaller and cheaper to make. Now, um, and I don't it's kind of a bummer honestly, like it's kind I mean, I would say it's a bummer, but it's like you know, no other platform gives anything, so getting something is kind of a bummer honestly, like it's kind I mean I would say it's a bummer, but it's like you know, no other platform gives anything, so getting something is kind of cool, but youtube has built like such a culture around things inflation I don't know that's just my thing, but I think the icon award is actually quite cool because I feel like there should have been a different reward for shorts, like if you, if you hit the, you know if you're mostly shorts, you should get.
Speaker 2:Like the short, you should get the short one, if you that's the shortest, literally a shorter. I feel like if your channel's 100 shorts or 100 not, but if you're a mixture, then where do you differentiate? How do you decide? And it's you know, that's where it's tricky. But yeah, I don't know, because there are, you know, I I always go back. This is not what every short form thing is, but the like right when the pandemic hit was, right when tiktok was starting to take off okay like.
Speaker 2:So I remember I had students who were like. I remember I had a student, an incredibly skilled, talented student at like digital media video production. She joined tiktok. She posted a thing like she posted a goofy clip of her getting picked up and thrown in a trash can and it got like three million views or something right away like it's the most you'd think like anyone in my program has ever made. And she was like wow, and it was a thing of like well, I want to do this stuff, but I guess I should just do more of the and it's like no, that makes me so I know you're, you're getting.
Speaker 1:Is that what you want to?
Speaker 2:be known for it's not only low effort, but it's also low quality.
Speaker 1:It's like gotcha, it's like people are only, it's like I don't know. It's the perfect thing for shorts.
Speaker 2:If someone is putting thought and time and effort into their short form content, I'm happy that they get recognition for it. But it is sort of frustrating when you, when you do, put time and effort into your content and then you can see like, oh, this channel started six weeks ago and has 400 000 subscribers. Because they just post themselves slapping meat at the grocery store or something and you're like that, I know. And it is like, well, geez, you know, so it, it is what it is. Like you can't.
Speaker 1:Comparison is the thief of joy and all that so you can't really compare, but it is interesting on a platform that involves literal awards for those types of things mike says, by the time I make it to 100k it'll be the size of a chocolate mint on a hotel pillow here's your hershey's nugget uh, so I never go into the shorts tab, but I went in maybe like a week and a half ago, two weeks ago, because there was all this talk about live streaming to YouTube shorts.
Speaker 2:And.
Speaker 1:I was like I don't know, let's just see what this is. So I didn't know how to find it. I went to the shorts tab and when you go to the shorts tab, you immediately just like start watching a short it wasn't like a feed and so.
Speaker 2:I, as soon as I get in there, like try to get away from there.
Speaker 1:It's always like someone yelling or something, yeah. But then so I think I went to the search bar and I searched like shorts, live or whatever. The first four that freaking showed up. I don't remember what the other three were, but the most popular one had, like I don't know, 100 million views. Some insane, insane number.
Speaker 2:More views than everything we've ever made combined several times over.
Speaker 1:No, I think like even higher, like this must be one of the most popular shorts on YouTube, which is it's like the epitome of why I it's like that same thing with your student being thrown in the trash can, like this is what is being incentivized. But it was literally a, a woman in her underwear laying like belly down on a golf course and then like someone teeing off with like the golf ball on her butt, basically, and that was well, that was the thumbnail. I didn't, I dare not clicked it. And that was well, that was the thumbnail. I didn't, I dare not clicked it. But that's what I was like. Of course, that would be the. Of course that would be one of the top things which, like I don't know, I don't want to like it's not bad right, it's not something I would make, but I can see why. Like that's the stuff that gets like insane numbers.
Speaker 2:My YouTube algorithm for long form content I feel is pretty dialed in. Like the recommendations are on point and I never go to the short, so I'm just going to go and just see what pops up. The first short I see oops, and I turned off my phone. I have another graph. Okay, sketch about airlines, fair enough. Someone harassing someone about toilet paper at a pharmacy. A podcast clip Someone getting. There is nothing related to anything I search for.
Speaker 1:Right, yeah, it's like not subscribers. It's not stuff that you have watched before.
Speaker 2:A lot of it is like extreme, okay. Finally, here's the Seattle subscribers. It's not stuff that you have watched before. A lot of it is like extreme, okay. Finally, here's the Seattle.
Speaker 1:Kraken.
Speaker 2:Okay, it took you like 10 shorts to get, yeah, the 10th short I got is from the actual Kraken, and then we go into oh, I see AI content.
Speaker 1:Oh, here's a camera.
Speaker 2:Someone cleaning their camera sensor?
Speaker 1:For the Tom Buck channel to not get to a camera related short until 15 down is insane. I don't know. Yeah, it's like TikTok live. It's so odd. Tom immediately picks up phone and searches for said short. Is it just random? I don't think it's, because it's like there was hockey.
Speaker 2:It feels like it's like sprinklings of stuff that makes sense from like your channels, your feed, your normal, recommended, but then just like whatever's popular like other people like this, your people, you like this your people.
Speaker 1:You like this, hey, obs. Obs has been doing this thing, uh, lately where she writes every day live stream. Like on a live stream. You do like a daily live stream where you just write, which is so cool, and there's like a community that shows up and everything, everyone together.
Speaker 2:I had it on and I was like outlaying a video Nutritious content that's the opposite of golf butt, golf butt, I don't know.
Speaker 1:Now I sound like a boomer, booming.
Speaker 2:It's what it is, you know.
Speaker 1:Kids these days. Yes, just right. Oh, wow, see, look at that low latency. Yeah, that's nice, the chat is very nice with low latency. Yeah, kathy's here. K what comedy. Hello all. I think everyone, a lot of these people are going to camera camp can I ask a question?
Speaker 2:this is off topic, but it's something that happened. It's happened to me four times today today and I don't know if you remember, if you have an iPhone up until I think it was the iPhone 6, the power button and the sleep button was on the top. Yeah, you would do that, and now it's on the side.
Speaker 1:Okay.
Speaker 2:I hate it. I hate it so much. You know why I hate it.
Speaker 1:Dude, it's been on the side for like.
Speaker 2:I know Since 20, for 10 years now. Bro, but here's the thing, and maybe I'm alone in this, because when you push the sides, which side are you pushing?
Speaker 2:No, the power or the volume, because do you know how many times one I either turn off my phone when I'm like trying to do something, just as I did now with a YouTube short. I was like oh, and I grabbed it, but because it's on the side, I just turned off my phone or do you have any screenshots of my lock screen? I have. I took four of them at the gym this morning trying to change my volume, because the thing is there and you try to like push the volume and it just ba-doop, ba-doop, ba-doop, ba-doop, horrific, bigger. They were like screenshot city. Anyway. I just feel like, regardless of phones being larger than they used to be, if it were still at the top, this is me being my boom, this is my boomer moment. Now, just and that felt so good too you're done with your phone.
Speaker 2:Just, oh, so satisfying so satisfying sound effect maybe I'm the only one that feels that way, but I I don't think I've ever voiced this frustration too many iphone side-eyed buttons. Uh, you're so right, okay, apple make it happen mark reutter says sounds like a disease.
Speaker 1:Oh, my gosh, she's called. She's caught golf. Butt, that's funny. Uh, simply, ob says in the hospitals, all the doctors told me to write everything. So, even though it's seven issues later, I'm finally doing it. Oh, that's so great. We've been writing every day. We're 52 days in. So Tom and I, 52 days ago, started writing well, I guess journaling in the Day One app, which is an app. It's a journaling app that's been around for years and years and years. I don't even know why we started doing. I don't even know what brought it up. I don't know. I think there was some point 52 days ago where it was in the middle of summer and I was just feeling like you know what a lot of these days kind of are blending in, but that if, if, something remarkable doesn't happen, then I forget we have very.
Speaker 2:I remember everything I don't remember any, it just like meshes yeah, and so you wanted to be able to distinguish different days, and all this yeah like little small details which you know like. Admittedly, even with a good memory, I don't remember every small detail, so it is nice, although I gotta say last night you were like we were talking about games and you were like, oh my gosh, in world of warcraft, this one.
Speaker 2:In college I was playing, we were in this thing on this level with this dungeon on this map, and I had this guy with this username came in and I was like, okay, I don't know if you tell me what you had for lunch today, but you remember this very specific interaction.
Speaker 1:Mike says 50% of my photos are lock screens screens I hate the button on the side. I'm just glad I'm not alone in my frustration of this jay says my car triggers siri all the time because my phone is angled just right in the cup.
Speaker 2:Well, and I have the yeah, because I also have the, the thing that you put on your dash and holds the phone and the clips right there on the button.
Speaker 1:Well, which also means my brother came over to celebrate his birthday and then we put this on the tripod and it had a grippy oh yeah, and it just started taking photos phone.
Speaker 2:Things grip it there and then also yeah, I can't turn it off because sometimes I have it there and I don't need my phone screen on, but for some reason if it's in a podcast app, it just the phone won't turn off. But while I'm driving I want to turn it off, but I can't even reach the button because it's under the clippy. So I have to like, well, I'm like, raise the phone up, turn it off, set it back down instead of douche.
Speaker 1:I mean there is a there, because if it used to be there, there's a reason they did it with the first time the phone got.
Speaker 2:Well, really the first time the phone got actually bigger on the iphone 6 because we had the small phone. It was easy, the phone got bigger and it just made more sense. They thought it made more sense even though that phone was way smaller than the small phones. Now yeah and I say what do you say on top?
Speaker 1:again. That's the campaign begins. Now. Hasan is here. I finally woke up early on a saturday to catch the show live. Yay, uh, great job, heather and tom, I was so sad you won't be joining. Congrats on the adulting. I was just very sad. I've done all my crying, yelling and just straight up bummed.
Speaker 2:Yeah, no, I'm bummed too tearing stuff off the wall and things but I'm telling you, we gotta start.
Speaker 1:We gotta start the thing where we're gonna get everyone to go to NAB or something, some kind of something. I have a double tap and it'll activate, uh, if the road is a little bumpy. Oh, because right uh, horse has changed to magsafe to fix the car pushing the power button oh, use the magsafe thing.
Speaker 1:You have one, but your phone is falling off repeatedly well, because I I have the wallet thing that sticks on the back of the phone and then I'm putting that on yeah, I feel like just go about the phone, just goes whoop. Yeah, I know so I put in the cup holder, that's what I was doing.
Speaker 2:But then I finally like, my car's gps is old and out of date, so I need ways and I need the phone to be where I can see it for ways.
Speaker 1:I do too I mean, mine was the cup holder, but I was like yeah, freddy says yeah, I feel the same when and if I'm using a tripod to record on my phone.
Speaker 2:Look, at this we we have stumbled across a common problem you want to go tell apple about it? Yeah, I I own several shares of stock moving, oh wow I didn't realize that now I have to move.
Speaker 1:All my stuff is packed away, oh man are you moving?
Speaker 2:two questions are you moving nearby and what will your like streaming studio setup be?
Speaker 1:yeah, new place, the green, the vibes. Oh man, I remember when you were like moving in, yeah and like designing it all and everything that was fun what's up well, what's next on us?
Speaker 2:we're going to talk about integrity and consistency yes and we want to maintain our integrity by being consistent about what we said the show is going to be about yeah, so do you want.
Speaker 1:Let's start with integrity, tom okay creator, integrity this, what about it? Well, I feel like you have a lot to say, because you have been really kind of, uh, encouraging me to right, okay like reframe my mindset, in that I'm not going against integrity, but it's like so hard Cause if it's like someone can say the same thing but it means something different. Yes, so that whole thing.
Speaker 2:Here's a couple of examples. You even brought one up earlier where you were like oh, I feel bad that just a couple of months ago I was saying I never want a roadcaster. Now I have a roadcaster. You were feeling like's not disingenuous to say where you're at right now in your current setup. I can vouch that it would have made no sense for you to have a roadcaster in the setup you had at that time, several months back. So there's nothing. What would be bad is if you were saying I don't ever need that, knowing you had ordered one it was on the way and now you're just straight up like deceiving and lying and know, omitting information, and that's not what you're doing.
Speaker 2:Yeah, and you know you've been especially going into, like, a different niche with, like, the gaming channel. You've sort of been analyzing what you like and don't like, which is a good thing to do, but you've identified things where you're like oh you know, I don't like when people do this, I don't like when people do that, which is a good thing, like as much as we. You know, you don't need to tell someone you don't like something they're doing, but recognizing things that rub you the wrong way or you don't like as a creator, are good, because then you, you can try not to do that yourself like yeah, your own style, yeah and you're, you're finding there are.
Speaker 2:There are things where you're like oh, I said I don't like that, but now I'm worried about doing that because on paper it almost looks like the same thing yeah and the example that I said yesterday was like I don't think you're going to accidentally become a bank robber.
Speaker 2:You might go into the bank and you might even take money from the bank, but it's not the same thing as when a bank robber goes into the bank and takes money from the bank, and so I don't think you need to even worry about like going the wrong way, against your principles and your integrity, because you just won't Like. It's just not a thing that's possible.
Speaker 1:Wow, look at that.
Speaker 2:Well, because you're a person who has integrity and you think about these things. You don't just go whichever way. The wind blows, yeah and yeah. So I don't think like a good example is crying.
Speaker 1:We talked about this on, or you talked about on the huddle up the other day. Yeah, okay, so here's one of the things. Uh, final fantasy 14.
Speaker 1:It just has like one of the most moving like emotionally moving stories, in my opinion like in all of media, but it is a barrier to entry because it takes like 300 hours to go through the whole thing and and have the payoff. So I get that it's not like a, you know, super popular it's not a 90 minute movie yes, exactly. Um, I know I'm going to cry doing the whole story again, I just know it sure but I don't want to be the person that cries intentionally for views.
Speaker 2:Well, you've had people say like, oh, do you have videos of you crying on camera? And there are people who milk it out, who cry on camera because they know it gives a view.
Speaker 1:Yes.
Speaker 2:But that's not what you're doing. And so the end result can be if you know, if you look at someone here who cries for views and you look at you, you can say both these people made videos or streams where they're crying on camera. But it's not the same thing. Even though it seems like the same thing and that's like it's very hard to explain, it's the same. That's the same example of people can say the same thing in different ways. And you were like give me a non-content creator example.
Speaker 2:And I was like well, if someone walks up and says you look nice today could be fine, but it could also be very not okay, yeah and, but it's the same words, and and, the, the context and the intention has so much I mean, I know I'm not gonna do like golf, but you know you're not gonna, you're not gonna make a video because you're crying, you know it's, it's the same thing, right okay I think the creator example I used was actually affiliate links, if I like.
Speaker 2:I'm working on a video about my desk setup because I redid it, so I'm gonna put links to all the stuff in there because it makes sense actually okay here here's a better example, but just hang on, let me finish, go ahead sorry, but I lost my train of thought.
Speaker 1:Affiliates.
Speaker 2:Yes, people put affiliate links in videos sometimes because it makes sense. You're going to link to a product. If you're doing that, why not have it be an affiliate link? That's my approach. I think that's everyone here's approach. There are people who will just spam affiliate links or they will just make videos as a vehicle for affiliate links. The end result is videos with affiliate links, links, but the context and the intent and the purpose is very, very different, and that's something that I had to get over, where there is that spammy feeling of like, but well, you just went through this recently did I yes, with your declaration of I never do embargo videos right, okay, I think, about affiliate links.
Speaker 2:I was like that was like eight, six years ago, yeah, so Tom everyone here knows, tom has been very vocal about.
Speaker 1:He never does embargo videos and bam, the Rodecaster video comes up, comes out. You drop a video. The day gets announced.
Speaker 2:Well, to be fair, the embargo was noon and I put my video at 12 15, so I still um so walk me through that tom that's a good one, because that was a big thing, because I I don't like it when I log in and I see I've complained about it how many times with disdain yes okay, you have showed me so many times your ipad.
Speaker 2:Look, something came out today because there's 10 videos, perfect example and that's not to say when those releases happen. Creators do or don't want to make their content, and I know you're not like.
Speaker 1:It's nothing against the creator, so obviously there might be a creator here who doesn't buy your videos. That's, that's. No, it's not about that.
Speaker 2:You can differentiate same with affiliate links same thing we're talking about. There are times and I can sniff it out at this point where I know someone only made the video because it's a brand deal and they're only publishing it because it's a brand deal. The brand told them to publish at that time. And there are other people who just publish at the time. You know, like I've also learned I've done this in the past now where it's like you know, I don't know, there'll be a new GoPro or something and GoPro will say, hey, don't publish anything before this date and time and I'll go like I'll wait two weeks to put my video out, and then the video does terribly and it's like wait, this same video would have been like way more successful if I did it when the topic was like of interest to everybody, instead of waiting and shooting it myself in the foot and and going hey look, I have integrity like there's not.
Speaker 2:There's not a lot of like valor in that, okay. So it goes back to intense. The roadcaster video, for example. Road didn't say tom, we need you to publish. They didn't even know if I was making a video or not. All they told me and I'm guessing everybody else was don't publish anything before, uh, whatever, tuesday the 24th at noon eastern standard time. So if you're publishing something, that's the earliest you could do it.
Speaker 2:But there's no agreement on for me there wasn't, and from the other people I talked to, there wasn't, and that's the way it's been for me. Anytime I've dealt with a brand that does have a product, they just say this is when it comes out. Don't't share anything before then. And that's me. I know there are other situations, other brand deals, especially if paid things get involved. Where then it is you need to publish this this day and time.
Speaker 2:My thing that I was keeping with my, the reason I published the Rodecaster video video when I did, was because I wanted to, because it was exciting to me. I had been waiting for this thing since January, like it was September. I really wanted it to come out finally. So I didn't want to wait another two days, three days or whatever to publish a video. I wanted to publish it as pretty much as quickly as I could.
Speaker 2:And, going back to like the whole ethics statement and everything, I had two bullet points. One was that I never do embargo videos, and the other was I have full control over my calendar, my schedule, and I realized they're kind of the same and I don't actually need the embargo one, because the one that is important to me is the control over my schedule. If I choose that I want to put something out at the date that the embargo lifts, or whatever. That's my choice and that's the important thing is that I'm the one that chose, for whatever reasons, there's so many different situations so many different scenarios, so many different reasons that I would choose to do that or not do that.
Speaker 2:But it's my choice. I don't need the second thing that then says I never do this because you never know. When I wrote that I didn't know that Road was already two years into developing this thing. That three years later, or two years after that, I would want to actually do so. I would want to actually do so. It's like what it came down to was the spirit of, you know, the ethics statement versus the letter of the ethics statement. Like what do I actually? What is the purpose? What am I intending here? Versus like was it just say in black and white yeah, ernesto's adapting to your current needs.
Speaker 1:It makes sense. Jk, you do things for the right reasons. Thank you for bringing up these topics. Gills is intent. Uh, hasan says during every sale period, a bunch of creators make entire videos based around affiliate links even some creators I like and it feels completely unethical and just to milk some money out of their viewers. Yeah, there's.
Speaker 2:I mean there's certain things like I've tried doing like a you know christmas deals video or whatever, just because it's it's so hard it can be fun.
Speaker 2:But sometimes I'll see stuff and once you you know, I think, a lot, a lot of people here, since there's a huge creator audience once you see the matrix, you can see the matrix and you know, like on Twitter, sometimes you'll see people going like man. I've just been hanging out on epidemic sound all morning. Just listen to some jams. Here's my affiliate link and it's like you are not just listening to jams on Epidemic, you're trying to just crank up your affiliate revenue for the month.
Speaker 1:I know, but it's also like okay. So here's a perfect example. It was just Amazon Prime deal, big days, blah, blah, blah blah. So I'm sure every influencer under the sun did their like prime things right, yeah, which could come off, as you know, like milking money out of their viewers. But what if there's, like you know, this keyboard that I love so much is on sale? Guys, like during the prime day, do that past summer.
Speaker 2:I don't know what these prime days were. They didn't seem as big as like prime day, like the one that's in the summer. I don't know, that's like 10 of them a year, but you helped me like do that for the last when june or whenever. It was like the big prime day where it was like we've we had the list of things that were going and there were like five or six things that I talk about constantly that were on like pretty big discounts and so if someone could save six hundred dollars on the sony a74 right it's kind of nice to let them know about that instead of right, but see, this is this is what I'm struggling with it's intent and sometimes because if what?
Speaker 1:why is it? When someone does it, I it like grosses me out, it's icky, but when we do it's fine, like that's not cool it comes down to intent.
Speaker 2:Sometimes nobody else can know your intent but yourself. You're the only one that knows it. But the same way that, like, someone can tell can walk up to you and say you look nice and someone else can do it, and you're gonna get two very different feelings depending on the person, without just all your human things are dialing in on their intent and that's what's making it feel weird or making it not feel weird. And when you watch someone, you can just tell, especially if you've been a creator for eight years. You can see the matrix and you can tell usually when somebody is sharing something they're excited about. And maybe that means, like I'm doing it now because this thing is on sale and here, like save some money, versus hey, I just want to like crank up my affiliate revenue or I just want to get more views by crying on camera or whatever you can. You can hone in on intent. You can see, you can see the, the what's happening.
Speaker 1:Mark says I like how you handle bad jokes or inappropriate off-topic comments. It's great skill to keep your viewers engaged without scaring anyone off oh, that's really nice uh, great job on writing heather and tom. Writing is a huge change potential for me and everyone yeah, it has been really nice ono coffee says I think a difference with this road release is that you, tom, were part of the announcement. It's a little different than just releasing an embargo video. No question to your ethics on this one. I guess it's true because this you were part.
Speaker 2:You were like, yeah, face, you were one of the faces well, but even before that, because that was actually sort of like last minute, that was a surprise thing. Like I found out on like thursday that I was for sure going to new york on tuesday, so it was pretty last minute. Yeah, so you had everything else already, like, and prior to that, like the video was finished and I had asked you for sure going to.
Speaker 2:New York on Tuesday, so it was pretty last minute, yeah, so you had everything else already like, and prior to that, like the video was finished and I had asked you because the thing was announced on Tuesday and my normal upload date is Thursday, so I was like oh, should I just make this my Thursday video, because that's what I've done a lot in the past is like yeah and I said no. Yeah.
Speaker 1:Yeah.
Speaker 2:And the reason you said no was, you told me, which is something I would never say or even think of for myself. But you were like it's a road, it's a roadcaster product. There's going to be a lot of videos about it.
Speaker 1:Everyone would want to know what you think At this point it makes sense that your voice would be part of that conversation. Yeah.
Speaker 2:If suddenly it were a thing that I've never talked about or shown any interest, or whatever.
Speaker 1:And now any interest or whatever. And now I'm like really cranking right go, let's go.
Speaker 2:Yeah, you're a beauty channel and all of a sudden, you're talking about the road. Yeah, like what? Then? That would be a little strange, but this made perfect sense, yeah, and then I just ended up doing a stream on thursday because it was like a nice compliment to the video intent is huge, it's it's so tough to navigate, so something something I've noticed.
Speaker 1:Oh, he's going to call me.
Speaker 2:No, I'm not calling you out. It's something that I've just noticed about how it's not calling you out, but it is making an observation, because I've noticed this between us. I've noticed this between your family, your friends, all that.
Speaker 1:Oh boy.
Speaker 2:Because you are someone who feels bigly. Like you feel things big, yes, positive and negative, like that's your superpowers. Yes, you can feel the positive emotions huge, but that also means the sad emotions are huge as well yeah and sometimes there can be misunderstandings of intent where you get hurt and you feel really bad and you have big hurt feelings, even though the intent was not there, and I have seen you try to wrestle with reconciling that fact that like that I am, I'm you.
Speaker 2:you can be mad at someone, not necessarily me, but mad at someone because they hurt you, but then trying to that they had zero, there was zero intent right but sometimes you have said, but it doesn't matter, like I'm still hurt yes but then the other person. But that was literally like not yeah the thing. And so this is why intent is so tricky, because they're regardless of your intent. Once you put your stuff out there, it does get perceived it makes its impact.
Speaker 2:It makes its impact, yeah however, and whatever situation somebody is in when they, you know, get impacted by that is going to affect how they perceive it. And it's just I mean, it's a simple thing too like if you, if you were to open up your phone right now and browse threads, you'd probably be fine. You'd probably go for a couple minutes, turn off. If you wake up in the middle of the night, you're kind of groggy or whatever. You go and you see just the something that just kind of like now it can just get in and you know your defenses are down. But it could be the same thing. It's just the same thing with the same intent, but now you're, as a person, receiving it in totally different states.
Speaker 2:That's going to affect how you receive it. So it's there is no perfect answer, but I do think intent really matters. After that, you can't control how people feel or react or what they're going through when they're impacted by something.
Speaker 1:So all we can do is the best we can.
Speaker 2:All we can do is the best you got with what you got. Yes, you can with what you got.
Speaker 1:Jake is here. Hello, everyone told you late. Sorry, glad you're here.
Speaker 2:Mike says my primary vids are always for gear that I actually have that I really love. I wasn't even going to make a video this time until I noticed the zoom pod track p8 was $200 off. Yeah, like, if you like, literally, I bought an overhead rig recently, like a little it's. It's not expensive at full price, it's the Ulanzi overhead desktop stand and I really like it and I actually wanted a second one because I like it so much, I told Bronsonon from Audio Hotline he ordered one and then I actually ordered another one yesterday and he told me he's like yeah, I ordered one yesterday because it was on Prime Deal and I was like I ordered one today I didn't know it was on like I would have loved to save the extra $10 or whatever, and so that's kind of like you know, in that case, that's what Mike's doing. Like this is something if you're into my stuff, you might be painting you might be planning to purchase this anyway.
Speaker 1:Instead of spending an extra 200 tomorrow, spend 200 hours less today ernesto says, once you get to know the creator, you start to know them and see their intent, and I think you do a really good job on your channel of allowing, like leaving enough of the kind of person that you are to give people a chance to to know you as a person hopefully.
Speaker 2:I mean, I think you do a great job of that too on your, you know, on all your channels. But if we're talking about the gaming channel, like people can watch the way, you've gone very in debt. You've done like research, like original research on the games and put that together and now so if someone sees you tearing up because you're an emotional part in the story, it doesn't really seem like that's a clickbaity thing it's so, it's so hard, it goes in line with you caring about the thing and feeling, I guess I guess that's it right if, if I didn't have integrity, I wouldn't even be having this conversation.
Speaker 2:Yes, it's the same thing of like I always, especially I, wouldn't be second guessing myself. Having been a teacher, it was always like the parents who are really worried about their kids. I was like your kid's fine Right.
Speaker 1:Of course.
Speaker 2:Yeah, I don't even care if they make mistakes right now, like, even if you, as a parent, make mistakes, the fact that you care and you're worried and you're paying attention, everything's going to be fine.
Speaker 1:Yeah, ob says Heather's not the only one with huge feelings, me too, yeah, I feel things so big it's insane.
Speaker 2:But that's also like a good thing. Yeah, that's my superpower.
Speaker 1:Gil says I watched a creator I followed for years Share a personal legal story but five minutes in it's obvious it was just a sponsored video to sell a legal service. This video only existed to sell crap.
Speaker 2:How sad that is pretty bad.
Speaker 1:That's pretty bad I feel like I saw something like that recently. See, this is why I really like pewdiepie, because there's no, there's no like hiding the intent it's just so clear, like here's the energy drink, yeah, and if you don't want it, whatever like moving. Here's NordVPN yeah and there's no. I don't know.
Speaker 2:I mean just owning it owning it?
Speaker 1:I guess, yeah, as my digital streaming sensei, doc Rock, says intent and purpose. This is true. Yes, call me. Come easier. Happy friday, andre. People get too hung up on the whole. Are they selling something or not? Business? I'm a grown-up people doing stuff for free. You need to make money somehow. So I'm suspicious until proven otherwise.
Speaker 2:And hi everyone, healthy skepticism towards anyone pushing yes, critical thinking is a good, yeah, yeah, and being a healthy skeptic is good.
Speaker 1:I set up the overhead rig. Well worth it, thanks for the recommendation.
Speaker 2:I'm so glad I was going to say over rig head. Oh no.
Speaker 1:I know I swear my head has been flipping things.
Speaker 2:So the last thing that we had on our list today was consistency.
Speaker 1:Consistency.
Speaker 2:And I wanted to touch on it real quick go ahead because I think you you made a very interesting point about consistency that I haven't. I've never really looked at it okay as because, as a creator, if you're someone who makes stuff, it's very common to hear like consistency is key. Wow. I yeah, it's true, it's a key I would definitely not say it's the key.
Speaker 1:You watch any like how to succeed on. Youtube 2018, 2019, 2020, you're going to see consistency listed. I would never say it's the key because a thousand percent there are so many people right now who are the most consistent person on earth on YouTube and are still not seeing success, so it's not the key how to succeed on YouTube video.
Speaker 2:most of them are going to mention consistency.
Speaker 1:You know what I'm actually going to add that as one of the hidden words on threads.
Speaker 2:Okay for this point, but and actually I'm just realizing now that you're not the first person that has made this point because our buddy, peter lindgren, literally has a tattoo that says consistency on his arm, because it can have a personal meaning, to not just like to serve the algorithm, like, of course, oh, I need to, but that's how people view it.
Speaker 2:oh, consistency, you need to be a consistent creator, you feeding for the audience, for the algorithm, for the platform when you were pointing out this week and what peter's point out the consistency is for yourself it's personal and I it's personal and I thought that was so interesting because you're trying to navigate, like you know, especially if you're trying to think like do I want to commit myself to some kind of schedule, some kind of whatever it's uploading, creating content, anything? Why am I doing that?
Speaker 2:What's the point of even doing that in the first place and I think a lot of people blindly follow like you gotta be consistent. So I'm just uploading constantly three times a week and you never even ask why.
Speaker 1:Yeah, because I feel like saying consistency is key is misleading, because it's sad when people are consistent, then they don't see the growth and they think there's something wrong with them. Like you know, like I'm boring or what you know. They start going down that path and I've seen it.
Speaker 2:That's why I know you know why was it important for you to have consistency okay.
Speaker 1:So I've been thinking about consistency when it comes to the gaming channel, because I am hung up. I keep like integrity and second guessing and all this and I I I was at the point where I was like, all right, cool, I have all the video ideas and then everything just went ka-ching and there's just this like blockage, right, and I and I'm not sure where it's coming from, and I think it's a mix of like seeing I I don't watch gaming content on YouTube.
Speaker 2:You watched camera YouTube or did you watch camera YouTube before you? Oh, yes, okay, very much.
Speaker 1:I don't know if that helped kind of inspire how you made your camera? Yes, very much, maybe your first video is, like you know, a testament to that, but for me, I don't watch gaming content. I think of someone like Ninja, and that's exactly the content I don't want to watch, and so, like I just never, I never did Right, so I don't. Aside from what probably the average you know Internet person knows of what a gaming creator is, that's like my. That's how much I know.
Speaker 2:Also.
Speaker 1:I've never worked with any gaming YouTube creators, so I don't even have that like perspective. Then I went on threads and it was awesome because it was like connecting with all these gamers in a way that I, you know, haven't. It's like discovering the ecamm community in peak pandemic, like, oh, we all have all this stuff in common. This is super fun and there was always that was. It was an exciting thing, right. So that's how I felt on threads. But then it was like, okay, I don't, I'm going to say this, but I'm not like judging, or maybe I should say I wouldn't do it. But when I was connecting with a lot of these gaming creators, for example, one of the things that I saw a lot were selfies of female creators showing a lot of cleavage. Just like intention, like it has to be intentional.
Speaker 1:I know it's involved and it's just like it's I don't know. So that's just one example, but it's a lot of like. This is how how it's done. Like, this is the space that I am stepping into, and so I started to. Not that I was like I'm going to show cleavage or anything, but you know, it's like oh, everyone has a streaming schedule Monday, wednesday, friday for four hours at a time. Do I have to do that now, too? Or everyone has a media kit pinned to their profile. Do I have to do that, too, into their profile? Do I have to do that too? Like, do I have to say here's how many subscribers I have here. Here's how many followers I have here. Here's this, here's the logos of all the brands that I've worked with, blah, blah. And it's like I, I know this, I know, obviously, you know, but I imagine it kind of it reminds me of like times that I've gone to, like vidcon, and you're surrounded by a bunch of content creators, and it's just like oh, this is what everyone doing.
Speaker 1:So I feel like this is the way that I have to do it, versus this summer where we were just tinkering in the office, we were upgrading a studio setup. It was just us and I knew my voice and I felt like I kind of lost that, which brings me to the consistency. I feel like to find my voice again and how I was doing it and get everyone else's voices out of my own head. I just need to create, just create more. I just need to just create more and like, instead of thinking like, oh my God, what am I going to make a video about? We'll make 10 videos and it doesn't matter. You know, like now there's no like. Is this the perfect video? Is this the perfect video? Is this the perfect stream? Like is this the perfect video? Is this the perfect video? Is this the perfect stream? Is this, this? This? Let's like. Just do it, then reevaluate, like a month from now or whatever yeah that, that's what I so.
Speaker 2:It's the consistency in terms of like creator um there's an intrinsic motivation for why you would want to be consistent yeah, because I don't care to grow like it's not.
Speaker 1:Like I'm doing this because I know consistency is going to grow my numbers. No, like I don't. I recognize the thing I'm struggling with is here, has nothing to do with the platform, and that's the thing that I'm trying to get over I think that's a very important distinct distinction to make between the same word applying to a lot of different things yeah, uh, let's see.
Speaker 1:Oh, no, coffee says I've been consistent on youtube and I'm nowhere near 100k. I mean the same word applying to a lot of different things. Yeah, let's see, ono. Coffee says I've been consistent on YouTube and I'm nowhere near 100K subs. Andre says I'm consistently inconsistent and yet I'm closing in on 500 subs and 1600 watch time hours. But posting more will always lead to more viewers versus posting less. But quality is the X variable.
Speaker 2:Yeah, because I've tried that before over the years. Many times it's like what if I did two videos a week or whatever? And it's like well thing, believe it or not, I get twice as many views if I post two videos a week. But that's for me it has just been like it has been a linear like twice as many videos equals twice as many views. This doesn't unlock some like magical thing or whatever. And then a few other times it's like everyone, you'll post a video that for some reason, that one really does well, and it's like well, if you look at it that way, this video outperformed the last five of my other ones. So in theory I could have just posted this one video for five weeks and been like at the same place. So you know it gets. That's why I'm always hesitant when, like, the answer is just more.
Speaker 1:Right Like more, more, more, yeah, yeah, especially as a creator, because it's like what is more Right, like we're creating stuff out of nothing, like what you can throw somebody in the trash can get three million views, you know it's like that's the world we're in you know it's like. That's the world we're in. We gotta go get some trash cans. Quality, and how many times is actually interested in what one is making videos about? Yeah, my next actually will probably say just create. My first. Tattoo should probably say just create more anyway.
Speaker 2:So that's where I'm at, just navigating that was really interesting to hear your thoughts on yeah it sounded sarcastic, I'm just kidding. I know I never would you know, why would I ever say that sarcastically? You know, if only I had that ai voiceover tool to dial in the perfect tone and oh man.
Speaker 1:Um well, honestly, I'm not gonna lie I find it interesting to be having these feelings like so far in yeah, wherever you go there, you are like it.
Speaker 2:You never heard that. No, it's like. I always hear that a lot when people you know like, oh, that's it, I'm packing up and I'm moving to a new city or a new state and then you know, six, seven months later they have the same problems they had in their old place. Oh, wherever you go, they're like yeah, you have eight years of experience. That does give you. I think that makes you able better able to handle these feelings. But you're not going to have different feeling.
Speaker 1:You know, you're still you yeah, ob says I'll get that tattoo with you heather. Oh my gosh, see, now it's a fish. Uh, and thumbs and titles. It's like a shop. Longer hours open equals more customers. Nice storefront, more people enter popular products. More customers. Advertiser stuff more customers. See, another reason why I don't believe in like the consistency is key. It's a perfect example is that one girl that you've been watching lately that does like the four hour star wars land video or whatever oh yeah yeah, one video every three months maybe that's it.
Speaker 1:That's it. Millions of views. That's why you, I can't, I don't like it. When consistency is key is like as if it's like one of the 10 commandments law you know the laws of content creation because there's so many examples of people who are not do, who, where it doesn't work for them or they don't do, they're not consistent and they're super successful so what's the channel that like first kicked off, like the whole mr beast expose thing.
Speaker 2:That's been going on for a while now. The first video was posted to a channel with zero subscribers like it was the first video on a channel and that video brought that channel. It's like 300 000 subscribers and now I think there's five videos on that channel. It's at like six or seven hundred thousand. Uh, which, like I mean don't and I don't know, I don't know how he feels. Part of me is like if you were to make a video that's not about Mr Well, that's what I'm saying, but I don't know if he has any plans to do that.
Speaker 1:Right, this is.
Speaker 2:I feel like there might be five, six videos on that channel ever, and then they're done. Cause it a goal play button, but it's like I don't know if it means the same thing as right.
Speaker 1:you know someone who's been like fine-tuning their storefront for seven years or whatever?
Speaker 2:moon cat oh, moon cat's great. Uh, no, it's jenny nichols. Jenny nicholson, I can't remember her the one who did the four hour star wars hotel video yeah but moon cat is also great uh, just create consistently she's the one who I showed an example. I forget her video title, but it was because it's a whole thing of like, especially when shorts were really popular. Like you can't do long form content, that was a thing recently. Um, she had done a video. No, that's minecraft oh my gosh.
Speaker 1:Okay, so this is the last thing I'll say. The oh no coffee said uh, mr b scandal that whole colin and smear being silent on their biggest creator returns us to the ethics topic. So they haven't said anything.
Speaker 2:Nope.
Speaker 1:You know that.
Speaker 2:We looked remember, yeah, so here's here's. She has an hour and 46 minute long video called Sovereign Citizens Pseudo, law and Disorder. Two million views.
Speaker 1:That's why it's like how can you possibly say consistency is the key?
Speaker 2:I debunked evolutionary psychology 1.4 million views, 3 hours and 21 minutes.
Speaker 1:So I mean like it's important for sure, Like you know.
Speaker 2:Yeah and the yeah. I should have done a schedule.
Speaker 1:It's just not.
Speaker 2:That video is from four months ago, then a year, one year, two years, two years.
Speaker 1:She does two or three videos a year. They've been incredibly silent on that topic, so the last thing I'll say is whatever. So the last video I uploaded on this channel actually was related to Mr Beast because my last three videos were inspired by a talk that we went to at NAB and, uh, the person who was moderating is the founder of VidCon, who is, I don't know, like good friends with Mr Beast at all.
Speaker 2:The Beastosphere.
Speaker 1:Yeah, and we didn't go to this talk, but there was another talk. We went to the State of the Creator Economy. There was another talk that was like I think it was how to do YouTube successfully in 2024, or something like that. That was. The speaker for that talk was the CEO of Mr Beast.
Speaker 1:Yeah, which is and the moderator was Jim mr beast, yeah, which is. And the. And the moderator was jim ladderback, who is the founder of vidcon. And to me, like I actually can't believe that I don't know, I feel like it should be the responsibility of like vidcon and nab, who have high, who have paid these people probably to speak at these things full of aspiring creators, giving them advice where you were not doing that. You weren't doing that set advice, you were breaking laws, you were doing things illegally. I feel like, if you doesn't that make sense, if you're like you know, if you're a school and you hire this teacher to teach your kids and you say, hey, kids, learn from this person, and then they go do something bad, shouldn't you also say, hey, kids, don't do this. I don't know?
Speaker 2:In an ideal world. But I just don't think.
Speaker 1:I know they're not going to, but it just seems like how many people took notes at that thing.
Speaker 2:I mean, that's what drove me crazy, Because, prior to everything else that has come out since then, just the fact that it was like, hey, creators, come listen to the talk from the CEO of the biggest YouTube channel, who is not the person the YouTube channel is named after I was like, right there, you have lost me. I mean you lost me before, but it'd be like, oh, here we're gonna have the ceo of the tombuck youtube channel and it's just some other guy what like what do you mean? Like how do?
Speaker 1:I relate to this.
Speaker 2:I would make sense, but yeah and that's what I mean, like a different person who then also maybe things turn out to be a little weird, but like that is very different than the the independent creator who's just trying to like.
Speaker 2:It's not transparent, yeah like it's not, it's, it's that whole, it's. It's the same thing as like if a professional athlete is like oh, I just eat chicken and broccoli and go to the gym twice a day and do like a ton of steroids and stuff, but I just a lot of chicken and broccoli and go to the gym twice a day and do like a ton of steroids and stuff, but I just thought chicken and broccoli and it's like well, okay, I could eat a lot of chicken and broccoli and I go to the gym a lot, but I don't think I'm gonna end up looking the same way you that's the thing that kills me is that there's no sense of like responsibility for all these people who are gonna go spend money now on equipment, invest their time that they could be doing anything else to.
Speaker 1:You have empowered them. They are going to take your advice and go do stuff and you do not care. Like there's no. There's no, like it's just accountability. Yeah, yeah, yeah, it's just the, you know, I don't know, it just makes me sad anyway. Tangent. Uh, jenny nicholson is at least consistently uploading one video each year. Of course it helps having 1 million subscribers being notified once every year, also each year to keep ads alive I know she has a patreon where she does much more frequent stuff.
Speaker 2:So it's like, if you want the thing she didn't spend. It seems like she's like a membership model yeah, you can go over there, but the membership business model but see that I I'm always curious just from the economical side of things For creators like that. Is that your full-time gig? Because I have no doubt her Star Wars Hotel video brought in a ton.
Speaker 1:Well, her other videos must.
Speaker 2:All of her videos are popular.
Speaker 1:They continue to generate.
Speaker 2:Yeah, so they must bring in a decent amount of revenue, but I don't know if you're Even still, if you're only doing that once or twice a year is that enough to be a full-time?
Speaker 1:thing or I don't know.
Speaker 2:Everyone has the same question for you but in my case it's like okay, you get like affiliates you don't get like baller views, but you upload a video every week, okay, and you do right, that's true, yeah it's yeah. It's not like how do you get on the trending page with every video? It's like okay, how do you get 0.5 percent of your viewers to watch your videos?
Speaker 1:yeah, dang, I'm getting a ton of ads today. Y'all better go get some ice from all those pennies, from the ads wow, really is youtube putting them in by itself? Um, I have it set to the lowest setting, like insert mid rules, but I put it I I haven't changed that setting in. You know, since I turned, I did see that youtube.
Speaker 2:There's been a little controversy over the past week where people are like youtube's changing their ui, where they're apparently they're making the skip button for ads harder to find, especially on mobile, and what youtube's response was no, no, we didn't change. I guess I haven't seen on my thing. But you know used to say like skip ad in three, two, one skip. Now it's just sort of like a progress bar at the bottom, so it's a little less obvious when you can like skip the ad. And youtube's explanation was we would like our users to be able to engage more deeply with the ad. You know, what none of us have ever asked to do in our lives is engage more deeply with the ad.
Speaker 1:You know what?
Speaker 2:none of us have ever asked to do in our lives is engage more deeply with an ad. I would like to engage significantly less deeply with ads, but I personally never get upset with that, because YouTube premium is $17 a month for like six accounts and it's so. If you watch a lot of YouTube, it's just one of the best investments you can make. Yeah, it's like free university and it comes with, like youtube, music and entertainment, and the accounts don't even have to be in your family.
Speaker 1:You can just get, yeah, six people with google accounts, so it's that's a good deal gill's getting extra, which means I probably will too. Uh, jeremy says. For some reason I almost never get ads on YouTube via Chrome Safari, but I get them all the time on Apple TV and YouTube for iOS.
Speaker 2:How interesting why I have no idea how that thing works.
Speaker 1:Maybe it's an iOS thing Like you're on mobile, so you're probably like more ad susceptible.
Speaker 2:You're probably at the store. Go buy something. You have a phone. You phone you're susceptible to buying things. Uh, yeah, maybe it's like you have a budget. I don't know. I don't know. Yeah, you only got a tv buddy. Clearly no budget here. What is that? 50 inches, uh, it's 2024. All right, I think it's time to clear the table.
Speaker 2:Okay well, thanks for hanging out, thanks for watching us, thanks for engaging more deeply with our conversation, and we hope you guys have a great weekend. Yeah, safe, happy, healthy, fun rest of your day and we'll see you next time bye.