The Couple's Table

The Future of Content Creation

July 13, 2024 • Heather & Tom • Season 1 • Episode 140

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Ever wondered how a simple windscreen could revolutionize your audio setup? Join us at the Couple's Table as we share our colorful journey testing out the new PodMic USB microphones with vibrant windscreens, and hear the hilarious behind-the-scenes story of our 90s trivia video. We also geek out over the iconic Shure SM7B and its customization options, giving you the lowdown on where to find the best quality windscreens and insider tips on shipping.

Are you struggling with video editing in Final Cut Pro? Discover the latest game-changing updates powered by machine learning that will elevate your editing skills to new heights. We break down the advanced features like slow motion, auto-captioning, and user-friendly timeline adjustments, making your workflow smoother than ever. Plus, get our take on the MV7 microphone series and why the MV7 Plus might be the gear upgrade you've been looking for.

Navigate the complex landscape of content creation with us as we tackle topics from ethical considerations to managing AI's impact on creative industries. Learn about YouTube's new A/B test thumbnail feature and its benefits, and hear our thoughts on the flood of low-effort productions versus maintaining high-quality output. We share insights on content ownership, the challenges of ad revenue, and the fine line between inspiration and imitation in the digital age. Don't miss our reflections on the future of content creation, the importance of staying innovative, and the potential pitfalls and promises of AI technology.

🟣 CONNECT WITH HEATHER —
My Vlog Channel: http://www.youtube.com/heatherjustcreate
My Tutorial Channel: http://www.youtube.com/heatherramirez
Instagram: http://www.instagram.com/heatherjustc...
Website: http://www.heatherjustcreate.com

🟣 CONNECT WITH TOM —
YouTube: http://www.youtube.com/tombuck 
Instagram: @sodarntom

🟣 CONNECT WITH HEATHER —
My Vlog Channel: http://www.youtube.com/heatherjustcreate
My Tutorial Channel: http://www.youtube.com/heatherramirez
Instagram: http://www.instagram.com/heatherjustcreate
Website: http://www.heatherjustcreate.com

🟣 CONNECT WITH TOM —
YouTube: http://www.youtube.com/tombuck
Instagram: http://www.instagram.com/sodarntom

Speaker 1:

hello and welcome. My name is tom and I'm heather.

Speaker 2:

You're sitting at the couple's table, the couple's table is a live stream podcast here on this channel. Join us for better or worse for richer or poorer in sickness and in health one, one hour later today. I see Ben.

Speaker 1:

Yeah, Ben's here.

Speaker 2:

Hi Ben, oh Benny, hello everybody. We had to change the time because I had a doctor's appointment.

Speaker 1:

Yay, yeah.

Speaker 2:

Gil, thought he was late. You weren't. It was us Jeremy Hubble's in the house. Hello, will Will N is here. Hello, will Will N is here. Hello, hello Audio hotline. Hello, kat, happy Friday, matt. Hello from Music City, usa, matt and Kat. Matt, Kat and Chip. Hello, Jetlag. The older I get, the harder it is. Oh man, I mean, I think it's always hard.

Speaker 1:

I mean, I get jetlag from new york.

Speaker 2:

Yeah, that's three hours I know anyway how's your friday going tom mine's good.

Speaker 1:

I got a little bit of gear to talk about to start off our creator chat friday. All right, let's go if you, if you all, indulge me for a second, let's do it. Uh, so I'm using the pod mic usb today the pod mic usb.

Speaker 2:

This is the pod mic usb. That was the video.

Speaker 1:

We did, though we did. We did a video on my channel when this came out. Compared to 25 other, actually, it ended up being like 28 other microphones. It's on both of our voices, but Heather put together this whole thing where each microphone we tested. She was doing like 90s trivia, so it's a really fun video to go check out.

Speaker 2:

That's a fun video.

Speaker 1:

It's a good way to hear a male and a female voice on a bunch of microphones, but it's also like, even if you don't care about the mics, the video is really fun. Uh, but I'm using the pod mic usb. Okay, and the reason I'm using that is because I have this blue windscreen on here. He's got the blue windscreen. Uh, road announced the. They gave this to me earlier this year. It's the blue one and they announced they're actually selling these, something you can actually buy right now. And this one they sent early I'm sorry for that sound. Um, they're really like thick they kind of only fit on the pod mic plasticky and then foamy and pretty colors. But then I had to go and just order like a bunch of the other colors, oops, oh, um. So these just got delivered right now. I got the green, which is pretty. It's a good green.

Speaker 1:

I don't know if aubrey's here, but it's a perfect green for aubrey yeah, a really awesome pink, yes, and then a purple purple, which I was going to use the purple today, but I thought it would blend in a little.

Speaker 2:

Maybe too much this is the problem when you have all purple, am I?

Speaker 1:

holding anything in my hand right now, so I needed a little bit of contrast, um, and I thought those were cool and people. This had been in the background of my videos for let's just for months before, before they were available, and people kept asking like um, actually I'm gonna take one. People kept asking like, can I get that, can I get that? And I was like soon, soon, soon. Now you can get it, which is great. So I'm gonna pop this pink one on here. Um, this is a really good, vibrant pink.

Speaker 2:

Apologies oh wow, look at that, there we go. I love the pink and the green.

Speaker 1:

That looks fantastic yeah, it's really nice, I all, and they even have other ones. They have orange, they have like I forget what other color. Of course there's a black one. If you just want plain black, um, but then but then, so here's something you might. This is where we're going going into a bit of a gear segment here.

Speaker 1:

Here's the shore sm7b this is the shore I have not seen my sm7b look like this in like years, which is just when you buy it. This is what it looks like, right? It has this little windscreen. It has a little plastic clip you can pop it out, and actually it comes with a big fat windscreen too. So if you really want extra pulsive protection, I see these a lot. These were used a lot more like in radio stations and stuff.

Speaker 2:

Oh.

Speaker 1:

Especially if you don't. If someone doesn't already use a microphone, they just kind of put it next to them. They have no mic technique. This will block out every breath, every, everything, every breath you take. But maybe about three, maybe four years ago now actually I was watching a stream from Doc Rock Doc. Rock he was using his SM7B and he had a purple windscreen on it. Yes, 7b and he had a purple windscreen on it.

Speaker 1:

yeah, and then he told me about reporter storecom, where I then bought colored windscreens yes the reason I bring that up is, for at least the last three years, one of, if not the most common question on my channel has been where do you get the colored? Windscreens. Reporter storecom. Um so, and these are, these are the thing is they're a little bit expensive they're like 20 to 25 each, but they're good. The thing is they're a little bit expensive they're like $20 to $25 each, but they're good quality and they're not just spray paint Like they're nice.

Speaker 2:

Yeah, and you shouldn't have to ever change it.

Speaker 1:

And they last forever. Mine are years old at this point. They're based in Denmark though, so it's not if you live in the US. It's international shipping which is pricey. So it's like 25 bucks to ship them to the us, but it's kind of flat rate. So I usually wait until there's a bunch I want to order. They used to only have sm7b ones. Now they have pod mic and wireless pro and sm58 and, like you get colored windscreens, even get even text put on them for like a lot of very popular microphones. You have a lot of options, so I just wait until there's like a bunch I want to get. Here's the silver one that Matt got us. I wait until there's a bunch I want to get and then just kind of order them all at once. All this to say because I did mention Doc Rock. Doc has been working for like at least the last year to literally go through the process of designing and manufacturing his own windscreens. He's going to call them Doc Pops.

Speaker 2:

Doc Pops.

Speaker 1:

I'm not breaking news here. He's already posted about these. They're not out yet. He's like finishing them up. Um, he's got like all the prototypes and everything and his, his goal there is to kind of like, match or exceed the quality but make them a little more accessible in terms of like price and shipping and stuff sure but since that has been a common question, um, I did want to point out a couple other things. Because this is a common question.

Speaker 1:

Here's another reporter, storecom I love these colors so pretty um amazon did start selling them, so this was like seven dollars on amazon here.

Speaker 2:

Let me see if I can feel the difference.

Speaker 1:

Okay, here's one, okay, and here's the other there's one that's the reporter better yeah, um, these ones are inexpensive, the amazon ones, but they are literally just like more dense foam it you can just feel the quality difference.

Speaker 1:

Yeah, um, these ones also like you can literally put, put your finger in there and feel the the breath getting through. A lot more gets through with these. They work fine, though they're really stinky, especially when you get them Like. I had to leave this outside for a day or two because it just airs off weird foam, chemicals or whatever. These never do that. There's zero scent to any of these, but if you wanted other, options, that's unpleasant. It's very it happens with like cheap foams.

Speaker 1:

If you get like drone cases, camera cases that have cheap foam inserts. When you open them up it's like oh, you gotta let them air out for a while. Um, I think audio hotline talking about this a lot of stuff like some really not good gases and things can come off of them. But thing I just realized recently bnh sent a surprise package, an array ofure windscreens, because oh my god, you have so many. I know Almost enough for every mic. So now B&H's or Aure.

Speaker 1:

I don't know if it's B&H's brand, but Aure sells windscreen Windscreens here I'm going to take the orange one because we don't have another orange one out. They started selling SM7B windscreens. These are about $14 now and they're good quality. They feel pretty much exactly like the one that comes with the sm7b oh, it's a good orange in fact they're. They're the only ones I've ever used that feel pretty much exactly the same oh, yeah, yeah same size, same shape, and they're the only ones I've seen that come with this plastic ring.

Speaker 1:

The official sm7b one has a plastic ring so it kind of clips in and won't fall off. These are the only ones I found that come with that as well, so you can pop those on there and it locks down and it's like officially a fish. So that's cool and they're like $14, and B&H usually has free shipping or very cheap shipping in the US.

Speaker 1:

So, cool, accessible Downside being. They come in five colors and it's just sort of like the primary colors. It's like the blue you can kind of see in here is like a royal blue. It's very pretty. There's a green, that's more, it's not. I like the neon lime green crayola, crayon green.

Speaker 1:

This is crayola green, yeah, and then there's a red. That's just a straight up red, which is nice. A lot of people want red and I really like this orange, um, but you know and they have a black too as well the downside to these we're getting into the weeds here.

Speaker 2:

Add some sash up in there.

Speaker 1:

The downside to these, potentially, is that they have this ring on them, so you can't really use them with anything other than the SM7B. So I have my MV7 because I didn't want to mess up your sound.

Speaker 1:

You can use the SM7B one on the MV7 if you need to, but the ring just sort of makes it look a little like. Here's a reporterstorecom one. If it's on a little more snug, it looks a little more proper, like it's made to be that way, right. This one looks a little more like you put a different and it's not as tight because of that A little bit of a buffer. So it means that these ones are really only good for the SM7B.

Speaker 2:

So I just wanted to point that out, though you have an sm7b.

Speaker 1:

You have lots of options for windscreens, but I also wanted to point out something I found out right before this. What did you find out, tom, if you have an mv7 like you're using right now in here, one of my biggest complaints I don't know if they change this on the mv7 plus um is this mic is so prone to plosives and the windscreen that comes with it is not particularly great. You have really good mic technique on yours.

Speaker 2:

You're do I have?

Speaker 1:

explosives, but it is definitely a problem. But check this out what you can do what are we gonna do? You can take the pod mic ones, the rode ws14, you can stuff the mv7 windscreen in there and you can pop it on here and it actually works. And then you have this.

Speaker 1:

Now it will be double pop filters, so you're gonna be muffling the mic more, but no plosives in the world will get through here and it honestly I kind of like the way it looks. It looks a little silly, but in a way that I like little silly but in a way that I like. So it actually is an option because these don't fit. The question I've had about the road ones is do they fit on other mics besides the pod mic? The answer is not really. Maybe a little bit on the procaster, not really on an nt1 or whatever, but you can wedge another thing in there and then it will fit. Anyway, this has been, uh, in Talking Pops.

Speaker 2:

Talking Pops with Tom Buck. Yeah, talking Pops. All right, let's see, let's check in. Matt was in London.

Speaker 1:

Oh wow, that is some jet lag. That's too much we haven't, we haven't. We've been to the airport in London.

Speaker 2:

Well, how long was the time difference in Switzerland?

Speaker 1:

That was a big one, yeah, in switzerland that was a big one.

Speaker 2:

Yeah, right, that was.

Speaker 1:

It's a decent, that's like eight or nine hours ahead, right, yeah, something like that uh, let's see oh, the green would match the cable, because it's a road cable and road green it's the exact same shade of green they're. They're very good at matching like. This matches the purple cable, this matches the blue cable, with which also match the lights on the road casters, so you can have the blue mic on the blue channel with the blue cable kane is here from australia so kane and andre.

Speaker 2:

So the retirement plan is opening up a shop with vintage witch greens about yeah, you can smell the breath oh no, well, that was fun I.

Speaker 1:

I don't know. Yeah, talking pops.

Speaker 2:

What else is going on?

Speaker 1:

Besides windscreens.

Speaker 2:

Yeah.

Speaker 1:

What else have we been doing?

Speaker 2:

I like our desktop mat here.

Speaker 1:

Yeah, it's the same one that I have. I know that's cute.

Speaker 2:

It is cute, cute, cute there we go let's put all the colors there. Oh, I love it here. Colors are fun. Yeah, if anyone tuned in right now, it's gonna be like what?

Speaker 1:

it's pretty.

Speaker 2:

That's like skittles, you know can you move the box there? We go yeah um but put the big poofy one the poof.

Speaker 1:

I said the poof, there we go all right, there we go see.

Speaker 2:

So what else is up? I feel like there was something I wanted to talk to you about, but I can't remember.

Speaker 1:

I mean there's lots of things that are up, but I don't know if we need. No, I don't know what we want to talk about final cut pro 10.8.

Speaker 2:

Oh yeah, we're talking about that 10.8.

Speaker 1:

Yes, oh, I was like, did you have a note? I was looking at your notes. No, it was jeremy. Yes, uh, final cut pro has a relatively large yes, what are you most excited about?

Speaker 1:

two things. In terms of tools, they have this thing called enhanced light and color, which is almost like auto correcting the light and the color of your clips, which is very nice, yeah, um, which they've had before, but this is significantly better because they're using machine learning, which I think is what apple is calling ai, because they don't want to call it ai. I think they call it machine learning, so so it's like an AI feature.

Speaker 2:

Wow, really I feel like that was the worst part about AI and they leaned into it. Interesting.

Speaker 1:

I don't know if it's the same thing or not, but Apple is like weird. It's like how the Vision Pro is not VR, even though it's a VR headset. It's Apple. They can't use the name that everyone already calls everything um, but it's very cool. What's very cool about that is it does a really good job at taking your footage and then making it look better, which there was already kind of a preset thing. This is significantly better. But it also uses all of their kind of in-depth sliders that they have for like saturation and tints and lights, dark shadows, contrast, all that stuff and it it adjusts those and it shows you them right there so you can continue fine tuning it, which you couldn't do before. So for color correcting and stuff that's really big.

Speaker 1:

They also add this really cool slow motion thing where it uses machine learning. Now, if you slow down a non-slow motion clip, it does it in a way that doesn't look weird and blurry and blobby, but it looks like legit slow motion. That's very cool and incredibly helpful. And there's some other stuff like the way you can apply presets and cool little quality of life features. There's now, like the, you can have it where, when you play your video, the timelines. The uh, what's it called? Playhead stays in the middle and the timeline just moves around it, so you don't have to keep like going off the screen you can just see your whole timeline will just move by it.

Speaker 1:

Wow that's. I mean they kind of had that for a while, but now it's like a one click, super easy thing. Um, so I like all the features of it. What I really like about the update is it shows that apple still remembers that they have final cut pro sometimes it feels like they forget and it also shows that as they're investing more of their like machine learning technology into it, they probably have hopefully more features, bigger features, robust features in the pipeline for the future. So to me it shows that Final Cut Pro is still a thing. It's still something worth investing in if you want it.

Speaker 2:

Gil low-key wishes. They added auto captions. I'm surprised.

Speaker 1:

That's the big one that people have been asking for, and I feel like that's an easy integration, but I feel like apple, the thing they they recently. I know they're replacing siri with like an ai. I don't know if it's chat or whatever, but like uh, and I know it's a different thing. They just announced that and I feel like that's the technology that that will come from, but it hasn't filtered its way down to Final Cut yet.

Speaker 2:

Mark Redder says on a previous podcast you mentioned that the SM7B pop filter fits on the MV7. I tried it and it works well.

Speaker 1:

Yeah, it's a great way to like get rid of implosives.

Speaker 2:

Jeremy says you can rename effects. Yeah, so if you?

Speaker 1:

have things like color wheels one. Color wheels two. Color wheels one. Color wheels two. Color wheels three. You can actually rename those to be like highlights, dark outside, whatever gil says also naming the layers of edits.

Speaker 1:

Such an easy quality of life thing, yeah lots of little, and and a very cool one is if you have a clip that has a whole bunch of corrections that you like, instead of used to be able to copy that clip and then paste the attributes on another clip or just create a new preset, now you can click on that clip, select the effects you want to drag over and just drag them to the window of the other clip and like and they all go there. So that's interesting. Nice quality of life stuff.

Speaker 2:

Aaron is here, stop by to say hi. Hitting the light. It's been a while. Audio hotline. I'm doing some inspecting on the mv7 plus usb versus xlr because as of now the usb sounds worse but it does have the pop stopper software that works pretty well that that is my most requested thing is, people want an mv7 plus review, which I want to do specifically for that.

Speaker 1:

Actually, because the mv, the mv7, is an xlr mic or m7 plus like done. It's the usb side of things that I'm interested in, and specifically the software. Speaking of doc, again, we mentioned his name three times, so it's like bloody mary he's gonna appear um, he has been using it on his streams with the software and he has it sounding fantastic. But I don't know, I haven't you played with the software at all, so I don't know uh.

Speaker 2:

Andre says a is more of a generic term for computers pretending to be human. Machine learning is a specific way computers learn to do things by using training data. Apple's Apple Intelligence schtick ML.

Speaker 1:

Right, because Apple's calling it Apple Intelligence for their AI. I don't know, it's cool.

Speaker 2:

Yeah, but I felt like the controversial part about AI that everyone is not okay with is the machine learning part, like that's the part we're not supposed to talk about because it's like sus sourced.

Speaker 1:

Well, I've always thought machine learning was the machine itself is capable of learning, which I know sounds basic is capable of learning, which I know sounds basic, but like it's able to take in information and then iterate on it and continue to iterate on it, like chat's a good example. I don't know if chat's a good example of this, but like I asked it a question, I want to do a video on Final Cut not this, but other Final Cut things and I wasn't sure like software thumbnails are really hard. So I asked chat, like what are some ideas for a Final Cut Pro thumbnail for this video title? Not to get visuals. But it actually gave me descriptions like option one person doing this, but it said option one person, possibly Tom Buck, like holding the final cut pro thing, and I'm like okay, so you know, as I'm asking you this, who I probably am and what I'm asking you this, for which?

Speaker 2:

it wouldn't be. It's recommending that to everyone.

Speaker 1:

I'm just gonna see ai versions of myself in a lot of thumbnails oh, that's funny.

Speaker 2:

Uh, matt says all I want from final cut is a setting that deletes the temp files that ignore fill up a lot of space really quickly.

Speaker 1:

Yeah, I do that I delete it like as soon as I'm done yeah, constantly, and I talk about that in a lot of different videos. I have a video I'm working on right now. It talks about that, but you have to consciously go in.

Speaker 2:

It's not like hey you're done with this file. You Like all or just unused only.

Speaker 1:

All yeah same, because it doesn't hurt anything. Worst case scenario I just have to re-render some stuff. You're also weird though, because you only do one project at a time Not always, sometimes I do I currently have three.

Speaker 2:

You start new libraries all the time.

Speaker 1:

I start new libraries monthly, so I have a June library, july library. I haven't started a new library. Since I started my gaming channel, I'm using the same library. So I mean some people use a new library for every project because final cuts, naming conventions are weird. I have a whole video about that. Like library is not as big and important as it sounds when you're creating it uh, ai is just branding, yeah I saw someone who was like I bought a washing machine that has ai but it's like obviously it doesn't.

Speaker 1:

It's just like you'll pay 80 more or whatever they could charge 80 more because it says ai on the box the machine learning problem.

Speaker 2:

It's a process where they for example, use illustrations from artists and then able to fake artwork looking like the artist work without creating and I, but that's that's the thing, though, is like artwork, looking like the artist's work, without crediting the artist, but that's the thing, though. I feel like the consumer impression about AI is that because that was, their introduction.

Speaker 1:

It's like Terminator it steals stuff, becomes sentient, creates things and nobody gets credit.

Speaker 2:

Yeah, probably. If you're a content creator, you know it's beyond that. But I feel like the average consumer, that's their impression of what ai is, and I still see so many people, um, okay, so, for example, I was looking at tom and I used to make videos for mighty networks, so if you go to mighty's youtube channel, you'll see a lot of us there, uh, but in some of the comments there are people saying like I, I don't want AI. Like, can I turn it all off?

Speaker 1:

Oh, because Mighty has an AI feature, has many, has many AI features. Yes, yeah.

Speaker 2:

And I, you know, I understand people's hesitation in not wanting to use AI, but I also feel like the people who are so staunch against it. It's because of this feel like the people who are so staunch against it is it's because of this, of this like uh, you know, like, um, not ethical way of or ambiguous way even if even if this the way mighty does, it is fine.

Speaker 1:

The people might be like is it taking everything from my community?

Speaker 2:

and like training something, or is it being used for something else?

Speaker 1:

right, we're all're all figuring it out. Trying our best. Oh, this is interesting this, sorry, we talked. Oh, this was on Huddle Up. I got to be a guest on Huddle Up this week.

Speaker 2:

The YouTube Huddle.

Speaker 1:

Up yeah.

Speaker 2:

Yes, tom was a guest on the YouTube Huddle Up this week and it was like so fun. And we talked about YouTube rolling. Okay, here we go. It's a call time. Let us know if you have a feature of the A-B test thumbnail thing.

Speaker 1:

Everybody should have it by the end of this month, but I hadn't got it and I got it like later that day when we talked about it. It's on in the studio right, yeah, but what I'm looking at? I see you have your YouTube window open and my thumbnail from yesterday is up.

Speaker 2:

Oh, they're showing this one.

Speaker 1:

Yeah, there's multiple thumbnails for that video when I log in, I see a different thumbnail and I I freaked out for a second like did I forget to change the thumbnail? And I realized no, it's running a test which is actually quite cool.

Speaker 2:

So where is it I go here you go to any video.

Speaker 1:

Go to edit a video here and then scroll down to your thumbnails. Oh yeah, so you have it where um have it because there's not the boxes here anymore. So if you go over your thumbnail and you click the dots, you can do test and compare and you can do up to three thumbnails wait, how do I okay ready?

Speaker 1:

there you go. That's what it looks like. Here we go, you can do. Yeah, so you can do three different thumbnails. Uh, it will automatically run them up to two weeks, it'll test them for and then you can decide what you want. Or, um, if there's a very clear winner, you can check within three weeks, like you can tomorrow. You can go in and see what the what the percentages are for each one. But if there's a very clear winner, like one thumbnail is getting 90%, the other two are getting five each, it'll just auto-select the clear winner. And then there is something. Can you exit out of that?

Speaker 2:

Yeah.

Speaker 1:

And click. You can show everybody. I don't want to see how it works. Click on the three dots on your thumbnail again and do auto-generated.

Speaker 2:

Okay, so it's these are just the same ones.

Speaker 1:

I didn't know if it got smarter. It does. It has gotten better. Those are all actually not terrible thumbnails. Yeah, so that's cool.

Speaker 2:

All right, let's see, gil says. I personally believe Apple is not going to add these AI features because other apps, like CapCut, have it and those apps have a subscription which Apple gets a cut of.

Speaker 1:

I think it's just the thing of Apple, like they can't call. They just can't call things what they are.

Speaker 2:

It's almost the way.

Speaker 1:

Disney like has Star Wars land You're like no, that's Galaxy's Edge. Okay, it's Star Wars land, like. Just like everybody calls something something but the company is like no, no, no, it's this, okay, fine.

Speaker 2:

That's like Instagram search is now search plus AI. I just want to search and don't want AI.

Speaker 1:

That's a confusing one because it's like you go to like search for I tried to search and then it started talking to me. Ask meta anything?

Speaker 2:

I don't, I just searched and then it started talking to me. Ask Meta, anything I don't, I just want to find like hockey stuff I don't want to ask what was I looking for? I'm not looking for an existential thing, I was looking for a recipe. And it, like you know, typed a recipe for me and I was like no, I want.

Speaker 1:

Like to find videos.

Speaker 2:

Yeah, I want videos.

Speaker 1:

It's a weird place to put that feature, like fine, yeah, I want videos.

Speaker 2:

it's a weird place to put that feature, like why is this here? And then, like the last, literally yesterday, the last time I looked at it was like how do I make sure that I'm searching and not submitting to ai like? Yeah it's gonna be that you have to push return you know how?

Speaker 1:

there was that thing, that old thing on facebook, where, like people who maybe typically older people, who didn't necessarily know how to do it would use the facebook status bar as a google search and you could just get like whatever they're searching for.

Speaker 2:

I feel like that's happening to everybody on instagram now uh, while we're talking about the mic, the shore shore nexodine 8 is so much better than the sm58 and m58 beta for live vocals.

Speaker 1:

It is dynamic champ, now that seems to be like consensus, which is crazy. Like shore released a new mic that basically replaced their like previous. It'd be like if they came out with a new sm7b that actually was like objectively better in every way, which would be kind of crazy uh, jeremy got ab testing this week.

Speaker 2:

Sweet mike is here, hey guys just made it. Kane says, hey, attention, but do you have access to SRT streaming to YouTube?

Speaker 1:

I don't know, what that means.

Speaker 2:

I don't either. That sounds interesting though.

Speaker 1:

It stands for sorry treble. I don't know what it means.

Speaker 2:

Well, there you go. Av test. I'm excited. I feel like that Tom has been the one to design my thumbnails for the past few videos.

Speaker 1:

Couple videos. Yeah yeah, it's been fun Cause we've been going in like it's cool, cause I feel like you're able to.

Speaker 2:

It's fun to see you experiment with thumbnails, cause there's no way you would ever make that style.

Speaker 1:

It's not the style I use on my channel. It's not something you've used on yours, so we're just like let's like it. You seem to get real into it.

Speaker 2:

Yeah, it's like definitely like over the top, yeah, uh, well, do you want to talk about that one thing, about the? Uh, the guy, the instagram guy who does just like, reacts or whatever.

Speaker 1:

Oh, I didn't know. I mean sure we could.

Speaker 2:

We said that we were going to talk about it. We don't have to.

Speaker 1:

Oh, I don't remember.

Speaker 2:

Well, now we kind of like Parecki has SRT and has demoed it.

Speaker 1:

Oh, I don't. I have no idea what it is. It sounds like I'm guessing. It sounds like a custom streaming thing where you can like.

Speaker 2:

It's like RTMP, but lower latency and better for less reliable connections. Atem switchers recently updated to support.

Speaker 1:

There we go. Yeah, aaron loves to stream directly from his ATEM, so it's like he's not even running through a computer, he's streaming from the ATEM. Oh, which is very, very cool, and he even had that. I was a guest on his stream once a while ago and he had me plug my ATEM in and then he connected to my ATEM and brought all of my stuff into his show remotely. That's freaking, aaron man. Yeah, I don't know how any of that works.

Speaker 2:

He was the one who was like mission control. Anytime anyone had a problem at NAB, he was just like, oh, just do this.

Speaker 1:

And do that. He is like a real genius. Yeah, good enough. He is like a real genius yeah. Lower latency, that's nice.

Speaker 2:

That makes a lot of sense. It's a lower latency.

Speaker 1:

High quality, low latency. That's nice, that'd be nice.

Speaker 2:

Well, I mean, I don't know if there's anything that we need to talk about it, but I just think that we feel conflicting feelings about it, so I I feel like it's worth the discussion. We're not like trying to make an opinion.

Speaker 1:

I don't remember what the guy's name is, though well, I mean, even if we show it or not, this thing popped up in heather's instagram feed, so one of our like activities, that that we've been enjoying lately is, like, if it's nighttime or something, I kind of just like cuddle up next to heather and go through her feed with her, because hers is like way more fun than mine.

Speaker 1:

It's a lot of like memes and cute animals and like funny stuff. Um, let's just go through her instagram feed and this one popped up a while ago. That was funny. It was like I forget what the thing was, but it was like first day at a water park or something yeah, if you guys know what account I'm talking about, then can you let me know.

Speaker 1:

Well, the account is like it. The title of something would be like first day at a water park and it's a guy and he like kind of just walks, sort of like a blank expression. It looks like he's looking at something and then it cuts to a clip of what he's looking at, but it's like another clip of, you know, like someone shooting off the side of a water slide, and then it cuts back to him and he like looks over like he's looking at something else and it's somebody else doing something insane at a water park and he like looks over here and someone else doing something insane, um, and then it's usually cuts to him and he like turns and leaves and it's really like. It's a really funny way of mashing things together and and we really laughed at it and because we laughed at it and talked about it, it kept popping up in Heather's feed over and over and over again and then it was kind of this thing of like well, this is sort of interesting because this account is blowing up, this content is blowing up.

Speaker 1:

Every video is the same format. So, whatever it is like, usually it's first day at a thing or experiencing a whatever, and it's like you know, it's one like at a trampoline park and it's kind of the same thing, like looking expression, looking expression, looking expression. And then the clips. It's almost like America's Funniest Videos in a way, like it's all the other clips and I don't know. It's just sort of of it became a thing of like oh wow. So it's funny and creative, but at the same time you are just sort of taking existing popular things well not not changing them and just folding them into your thing.

Speaker 1:

Because now, if I, if I'm going to laugh at the dog falling off a couch on its own post, now I'm laughing at it again, but now it's on your post yeah, um I don't know if that makes sense I'm trying to. I was trying to stall away, you found find it.

Speaker 2:

I don't remember the guy's name, but I feel like it's really funny. It's obviously really entertaining, it's like super viral, but I do it's almost. It just makes me feel like where's the line, you know what line?

Speaker 1:

of like this is my content, versus reusing other people's content like yeah, when you start to kind of look at the structure of it, it sort of because there's the thing, okay. The other example was I found one that was like it was somebody filmed their golden retriever sleeping and it was like my dog sleeping. And then it cut to like a tornado destroying a house and then show their dog sleeping. And then it cut to like a hurricane, a nuclear bomb test, like all this footage of you know very loud things. And then it cut to like a hurricane, a nuclear bomb test, like all this footage of you know very loud things. And then it cut to them like opening the chip bag and the dog like woke up and came over here and it's like, in a way that's kind of the same thing, but for some reason it was like because there was at least more original footage and sort of like I don't even call it a story, but like there was a climax and a resolution. I guess I don't know.

Speaker 2:

It's something about it. Okay, I found them, here we go.

Speaker 1:

God, that's a funny, these are funny videos Like I'm not like, like I don't know. That's why I don't want to be critical of a person.

Speaker 2:

How do I?

Speaker 1:

critical of a person. How do I you know what we need to ask? The instagram ai is like can you okay again? So here seven million.

Speaker 2:

Yes, that's why it's like, okay, so here's this guy. Uh, do we have sound effects on? Is this it? Uh, I don't know if it matters really really so let's go to like a super popular one.

Speaker 1:

I mean I see one with 17 million, 23 million, 30 million. Jeez, these are crazy numbers.

Speaker 2:

Okay, here, this one has 99 million.

Speaker 1:

And he usually does wear a different costume and does try to like match the background. 99 million.

Speaker 2:

That is a. Does wear a different costume and does try to, like, match the background. 99 million, that is a number, holy crap, okay.

Speaker 1:

So here we go there.

Speaker 2:

Your sound is muted there, I mean this ain't the chicken noodle soup that I ordered.

Speaker 1:

I'm taking soup with a live action right into your school. What is that?

Speaker 2:

it's a birthday cake of cigarette no, that's kind of fun, though no see, I'm laughing.

Speaker 1:

It works, I'm entertained, so that's the thing is like. Obviously these videos are so they're so shareable, they're so like funny and viral and just insane.

Speaker 2:

Yeah, first day as a parkour athlete and just Jesus no, thank you.

Speaker 1:

Do you want to die right now?

Speaker 2:

buddy. Oh, my God oh my God, but so like the. Oh my god, but so like the. I don't know how to feel about it, because it's like it's a hundred million, basically, right.

Speaker 1:

Can I say something?

Speaker 2:

But, like most of what he does is like you compile the footage. Most of it is not you, and the only reason why I thought about this is because one of the ones that I saw was a reel that I had seen earlier that week and like that reel made it into the compilation and so I was. I was just like he. He, I don't think he tags the other people.

Speaker 1:

Oh the people that they came from.

Speaker 2:

Yeah it just I don't know it kind of. It kind of makes me like okay you can't make that content without the other footage that you're including okay, I see and like um, you, you are like okay, so because fair use is basically you can reuse other people's content if you change it enough, right? What is it? It's like so if I want to do a commentary video about your video and I have your video in there, start to finish the entirety of the thing right I have to like um.

Speaker 1:

Add enough where that's typically where like so say, say, a podcast, right like a scene by scene episode breakdown podcast of a tv show, of a 30 minute tv show, but the podcast episode is 90 minutes long.

Speaker 2:

Yeah, even though they cover the whole episode in there, they're adding so much to it and they're talking about discussion and opinion and research and all that and I, yeah, like I don't know it is clever, because I I understand that it's your face, it's your expression, that you're kind of like that's the funny part.

Speaker 1:

But so the us government says uh, for purposes such as commentary, criticism, news reporting and scholarly reports. So it's not just like it says limited portions, though see limited portions for those kinds of things. Well, so the reason, the reason I was asking I don't know how to see if it's this one, boom, uh. I mentioned when we talked about that thing, talked about like america's funniest home videos which obviously like people get flown out to be on the show. They get credit, they get prizes there's a license. They're signing contracts over yeah, there's a license.

Speaker 1:

Um, there's daily dose of internet, which is a channel. It's been around for a long time, although I don't think they do daily, I think they do, like most days, and it's kind of the same thing. It's just sort sort of like clips of you know, viral things.

Speaker 1:

But you do notice that he's been doing this for over a decade, like a very, very, very long time, you know, and this one is from today and has a quarter of a million views already in a couple hours. But you go straight down. Here's every source. And I do know I've heard him on podcasts, the guy who runs the channel talking about like he doesn't just take him, but he gets permission for each one. Like he contacts the person gets permission, um, in some cases I think like buys rights, like I think sometimes money is spent to be able to use these things, um, and then it's like the compilation of them let me see 100 million, or was it?

Speaker 1:

I think there's a lot that are like 100 million.

Speaker 1:

Well, there you go, okay so the I guess, when he can he credits him he credits I mean, I'm sure, I'm sure if it didn't fall under here, I'm sure if it didn't fall under fair use, he would have known about that by now and it wouldn't have been able to get this far. So obviously it's like enough of recontextualization that it counts. But I think you're looking at it more from like a creator standpoint, like someone is slaving away, making something from scratch out of nothing well, it's hard because with reels like especially the ones in in these compilations, it's like you're you're already, you're recording something that's happening.

Speaker 2:

But it's like you know what, if it was my first day working at a bowling alley and I accidentally dropped the bowling ball and it broke something and, like someone recorded it, we shared it because we thought it was funny. But then now you take it and it's like 100 million views and I don't know. It's just maybe if, like, permission was asked, I don't know it could be, we don't know it's just um.

Speaker 2:

I know this is the foundation for every single react channel under the sun. So I don't. I guess what I'm asking myself is how is it any different? You know, but it does, I guess, like the reason why I bring it up is because I it does kind of make me feel like at what point is it an original idea, versus, like you kind of, you know, using someone else's idea?

Speaker 1:

I don't know, I really right, you know because it's not collaborative right like I don't know, I don't know the answer. It's so different from anything I've ever done.

Speaker 2:

Okay, let's get back with the comments.

Speaker 1:

Ob's bot oh that's cool you can stream straight from the camera bailey is here.

Speaker 2:

Hello, aaron is one smart cookie. Bailey says also sorry, I haven't been able to catch q a streams on tom's channel no worries.

Speaker 1:

It is like five in the morning, the random times, and they're at the absolute bum crack of dawn for you uh, the guy reacting to the first day at the country structure site water park.

Speaker 2:

And yes, this guy, uh, mark, says if chat gpt returned video content, it could pull just relevant sections and eliminate your revenue stream from your videos, just like it eliminates advertising revenue when it quotes web page content. Oh does, does it?

Speaker 1:

I mean, it can't do that currently, and that's the thing youtube got in trouble for. I see if it did this, then that could happen. That's also a thing youtube got in trouble for last year, which is also why suddenly a bunch people got invalid traffic. To like. Boost ad revenue was when youtube sells ad space to advertisers. Um, there are definitions of what counts as a view. So if, if you're buying ad space for 100 000 views on something or whatever, what, what counts as it and that's where Facebook got in trouble years ago, where if you just scrolled through your feed and a video started playing at all even if you didn't watch it count it as a view.

Speaker 1:

If you're a company paying for advertising, you don't want that counting as something you paid for, so you're supposed to. I forget what the qualifications are, but it's supposed to be like on the YouTube platform, video plays for a certain amount of time that counts as an ad play, and what YouTube was doing was they were counting it when things were embedded elsewhere or ads are being blocked or whatever. They got sued. They had to pay a whole bunch of money back, and that's also when suddenly, like all these creators got weird claims against them. We're oh sorry, we can't pay you as much ad revenue anymore. Hmm, real suspicious timing on all that. Um, but the same. That would. That would break the same rule, I think, if it just pulled this little expert excerpt and threw it over there uh, kate says.

Speaker 2:

I hope he's giving credit to the sources he is seems like it, yeah, as much as possible uh, hang loose fishing, aaron. I bought my daughter the same hockey bag you got.

Speaker 1:

Oh, which one is that I?

Speaker 2:

need to know, which bag this is. Oh, Tom, I bought my daughter the same goalie the Bauer one.

Speaker 1:

I have the Bauer one. Oh, I had the Warrior one first, which is huge, and then I actually got a slightly smaller Bauer one.

Speaker 2:

Yeah, I use a junior bag because they're so big.

Speaker 1:

But you're not a goalie. The goalie gear is different. No, I know, because I want everything, including my pads, in the bag.

Speaker 2:

Andre says the concept of taking other people's videos, adding your own reaction as a concept to tie them together, kind of like ML taking artists' drawing and creating new lookalike drawings based on them.

Speaker 1:

Yeah, but one is like a human. Oh, machine learning who's ml?

Speaker 2:

wow, I don't can't even think of a comeback. He meant tom crazy. Ah, that that's another guy than the one I was thinking about. But that type of video is like subgenre shorts, reels, but yeah, they are borderline in terms of illegitimate ownership. I don't. It's just I feel like in 2024 we're at this like crossroads in terms of like. We are about. It's happening right now.

Speaker 2:

We're about to get bombarded with an insane amount of content with ai, with all these tools that make it so easy. Everyone on the YouTube huddle up was telling me we could just drop in the recording for the couples table into I think it's called Opus clips and it'll just make the cut. That'll just make clips for free, for freaking free, like vertical caption, probably, boom, like. I just feel like there's going gonna be so much more content and I'm trying to. You know there's like a greater discussion in terms of like. How do we do we have to keep up with this insane, uh, like never-ending stream of new content, but how do we also maintain, like creative and artistic integrity and individuality and making? You know, make, making stuff that makes an impact.

Speaker 1:

So, if someone has been creating on YouTube and looked into it for essentially any amount of time. You've no doubtedly come across Roberto Blake, who has been around forever as, like YouTube coach, expert, content creator, and a thing that he constantly hammers home, which I very much agree with, is there you is in terms of like content saturation and there being too much content. There is a saturation of low effort and low quality content. There's not a saturation of high quality, high effort content, and I don't think I I think that's going to remain true yeah even more so.

Speaker 2:

Probably that's my point is like I feel, like you know, I feel like it's someone going like this on a scale yeah like it's I. I do feel like in 2024, because of the timing of ai and all these new tools that are implementing ai that are like regardless, if you use it, you can't help but start to look at like how, how do you make content easier or make more of it?

Speaker 1:

yeah, it's not going away. Yeah, you know, but but I think you know, in terms of tipping the scale, so you have low effort and high effort content right and right now, like, according to things, like roberto says, there's a lot of low effort so that that scales, scales tip this way and now they're just going to be like even more. But if you look at it, that means now this is even up, higher, like high quality content is even like a higher echelon than it was before.

Speaker 2:

The problem? The problem is that the way to discover oh yeah, yeah, how do?

Speaker 1:

you find that Is to go through that? Yeah, that's the problem and the no one. It's so hard to get discover. Oh yeah, yeah, how do you find that? Go through that?

Speaker 2:

yeah, that's the problem and the no one it's so hard to get like to. Just if everyone could just let's just turn off the button where there's just no low quality content anywhere in your right in your zeitgeist. That'd be great.

Speaker 1:

But like you have to go through and I think a thing that maybe you're getting at with these kind of videos is like, say, someone does make something high quality and then the like the 18th remix, redux of that is the thing that gets 100 million views and the original gets posts a thing, and it's like oh, you know, uh, people have been messaging me saying that this account took it and give you know, didn't give me credit, whatever, and it's just like I just this was the thing that I used to go over a lot with my students, and this was 10 years ago, so it's even more relevant now because they would always want to use songs in their videos, right, and, of course, when it comes to like playing a video for critique in my classroom, it doesn't matter how copyrighted anything is, but I always wanted them to follow the proper rule in case they did want to share it somewhere, whatever.

Speaker 1:

Like you can't use copyrighted music. And a thing that they always thought was oh, we'll put in the credits, and so what I would do sometimes is I would go over to like a student's desk because they always had like a phone out on their desk and I would take their phone, and they'd always be like hey, I'm like. I just I say like do you feel bad if I just stole your phone? And they're like, yeah, and I go okay. What if I tell everyone, hey, I just stole their phone, do you feel better?

Speaker 2:

and they're like no, and I'm like exactly, like you can't just just putting it in the credits but it doesn't now make everything okay the thing is like because I, so the two platforms that I'm on the most are instagram and youtube. Uh, and so I I look at them differently, the way that I use them is totally different, and I kind of see youtube as, or instagram as like this is the closest thing to being able to take a pulse on the average, uh, social media consumer person, right, like someone who doesn't necessarily create right and the thing is so.

Speaker 2:

So, like, if something is viral on instagram that tells me it's been on the news, you know, like it's probably good morning america, like it's that sure it's just a wider base.

Speaker 2:

I feel like youtube, you know there's a higher retention, but I feel like, well, actually I don't even know what the average, uh, daily user is. At this point anyway, I digress. The thing is with instagrams, they don't even pay creators. So I'm not even like pissed that the original creator isn't getting paid, because it's not even about money, but it's just like it. I feel like if someone it would just make me sad, if someone was like creating something, put it out there and then did not get credit, and then someone reposted it and they got all this credit and now they're, you know, verified and stuff. It just like makes me so sad.

Speaker 1:

I don't know yeah, no, I I've seen enough where it's happened.

Speaker 2:

So oh yeah um, let's see where are we here. I see videos where content creators complain about some footage and show it like old tv shows to make a point. Yeah, yeah, that's okay that, that and that.

Speaker 1:

That's that's what falls into fair use yeah, and then you can.

Speaker 2:

I've made like I've had a gaming channel, yeah, like here's actual footage from the video game, and then let's discuss yeah, I'll say that's okay, so and so did something on their channel where they did blah and you show a clip of the video hopefully maybe even put.

Speaker 2:

Look at this bad pun that tom did sad final cut pro didn't get more love. Still no captions option um, I'm on premium because I can't stand ads same yeah, I always forget, youtube has ads is. It is more. Is it more or less legal if a human versus machine using someone creative work without permission?

Speaker 1:

that's I would think the law applies the same right, but because it depend on if it's a machine, someone must own the account that the machine is posting to right.

Speaker 2:

So yeah, but the person who uses the machine doesn't know where the source like if they wanted to credit, though that's like they wanted a credit. They wouldn't be able to credit if they wanted to. I know.

Speaker 1:

But if I, if I hire you to like build something, you know, do some construction on our house and then you go to home depot and and rob them of all their tools.

Speaker 2:

It doesn't make it. It's not the same though, because if you're using, even chat, wasn't this kind of like suss-sourced, pulled for all of the internet?

Speaker 1:

I don't know. So if you use stuff, I know it's controversial, but I chat yeah, then you're I think supposedly there's supposed to be limits on it, but I don't know what they are or how effectively they're put in um randall says ai can do voices of famous people and saw an example of video and pics where the ai did the story for it, even cut out the bad parts.

Speaker 2:

Uh, ai could learn your images and expression from your video content and create content you completely disagree with that looks like it came from you. This is something that terrifies me, but also makes me feel like it is not something that me personally. I have to worry about, um, but I do think, in terms of we're in an election year, we, you, you know, I feel like Well, I remember. This can be a huge problem.

Speaker 1:

I haven't been on Facebook in ages, but in the last election four years ago, I was still kind of like checking Facebook more regularly and I would see things pop up that were like it's literally like the you know you see a politician and things are cut together with so many jump cuts that like, literally, if there's a clock in the background, it's literally like the you know you see a politician and things are cut together with so many jump cuts that like literally, if there's a clock in the background, it's like changing the time between each word, because it's like it's it's so horrifically edited.

Speaker 1:

And like audio pops, because the audio is not smooth though and people are still sharing it, like look how insane like this person is or how you know, or how poor mental state or whatever, and people were still falling for that, and that was like you can see the strings and the tape and all you can see the seams in that, something that is exponentially more polished and smooth. I think it's. Marques Brownlee had a really good example of this Currently, where, like a lot of AI generated video and stuff is. If you know that it is and you're looking at it, you can kind of tell you can.

Speaker 1:

Yeah, but if you don't know to look for that and especially if you're not even in the context it's the same thing, Like you can't see it unless somebody shows it to you.

Speaker 2:

This is like the battleships on the on the on the ocean.

Speaker 1:

Oh right, like the. What was it? There's, like the, the legend that when the native americans first saw like spanish ships in the ocean, or something.

Speaker 2:

They had no idea what they were looking at.

Speaker 1:

It was like they couldn't see them yeah because the brain was just like nope exactly like you, just you.

Speaker 2:

Just if you hadn't seen it before you, you have no idea.

Speaker 1:

I meant to turn away and I turned to cough on you.

Speaker 2:

You, hella, coughed all over me.

Speaker 1:

I meant to go this way and cough and I turned at you.

Speaker 2:

I was like bro go away. All of a sudden I'm sorry, my brain broke. If someone makes a video tutorial and an AI website service creates a text version of the video tutorial and wins the Google search results for that topic, it's a loss for the creator.

Speaker 1:

Yes and no. I mean yeah, but oh, I guess, if you're saying they take the tutorial, make it text and now I was thinking you're doing like they have a website where now the tutorial is embedded there, that would be okay mostly, but you're saying they take it, they take the text from it turn it into its own separate blog post.

Speaker 2:

And now it's over my argument to this is like that has been happening before, ai, you know like, yeah, people were just doing, it was people literally somebody this was years ago. Somebody ripped one of my tutorials and then uploaded it to their channel to sell their freaking online course.

Speaker 1:

They even put their own like watermark and stuff on it.

Speaker 2:

It was insane, yeah, and so it's like I feel like that'll always keep happening and, if anything, it'll be more prevalent. But I think, like the thing that I'll always default to is the people like run those websites would never be able to do what we do. They'll never be able to, you know, present on camera, build their own YouTube channel, like share their personality, like do the thing that only you can do, like that's why they're copying other people.

Speaker 1:

I've never seen that level of it actually be successful. I've seen it.

Speaker 2:

It's always like very low views, very low engagement You'll make money and sure it's probably taking money away from the creator, but I feel like it's never, I don't think it's ever going to compare to the value that an actual creator. I feel like that's like you know, change on the side, whereas if you just like, what are you going to do about it? Also, you know, so, like, just focus on creating your stuff, because that's always, always, always going to happen.

Speaker 1:

Yeah.

Speaker 2:

Matt says let's just hope AI doesn't start doing bad puns, like someone we know More and more noise to sift through.

Speaker 1:

Yeah noise.

Speaker 2:

Youtube copyright strikes YouTubers for using music from major music labels they could use the same tech to recognize the video clip in a compilation and give use to the original video.

Speaker 1:

This interesting, I feel like, is impossible. We had different reactions. I was like that's interesting and the reason is is because, how?

Speaker 2:

the reason is because youtube's copyright is already hard, um, because it's it's hard to like. It does a really good job. But if you want to dispute something, or, um, even if you see that someone's clearly violate, like they took your video, sometimes it's hard for some reason, it's like it, it flies under the radar for some reason, like I've seen people who have an actual issue with the copyright system and they, like, can't get it resolved right they can't get a hold of a person because it's just an automated system and you have to just like go through the channel or whatever um.

Speaker 2:

So I feel like if it's if we're gonna start using that same like technology to like you're already processing the video and scanning through every frame for whatever um. Just add on this. The thing is like how do you differentiate between like watch parties and reaction videos and news, and you know like there are people who are using your like, using other people's videos legitimately yes, so how?

Speaker 1:

right, unless it was a human?

Speaker 2:

yeah, because I can't imagine us getting to the point where an ai would be able to differentiate. Oh, this is a commentary video. How?

Speaker 1:

yeah, I need to look up something and see if I can find this statistic how?

Speaker 2:

yeah, I need to look up something and see if I can find this statistic mcj in the house. What's up? Uh, there's no money for youtube and doing that for small creators, yes. The other thing why did tom bucks our podcast? Because he wanted to buck the trend and create something truly irresistible is this an ai that's from chad gpc, okay, randall says, I find that viewers only watch an average three to four minutes.

Speaker 2:

I get more views on shorts, um, yeah, the thing is like I don't know shorts versus long, for we could do a whole episode on that. But I feel like, even though I get more views on shorts, it's not. It doesn't translate over to like, uh, like a. The community building and the relationship building is non-existent. So I feel like I don't even know what the um the rate of, like, someone who watches a short that's never seen your content before actually subscribes and watches more content. I don't know.

Speaker 1:

Sorry, I'm doing relevant things.

Speaker 2:

Can someone explain why people watching plane land is a them? I help out fellow Yulebox user and I check out his channel and it was planes landing, taking off. I don't know. Oh, why is that a thing? Actually, Aviation Nerd here can tell you why. Yeah, I can't. I actually. Why is that a thing?

Speaker 1:

Actually Aviation Nerd here can tell you why. Yeah, I can't, I actually can't with that specifically.

Speaker 2:

Yeah, I don't know if it's the same thing, but I do feel like it's the same thing of. I follow this one account on Instagram and she's all about cleaning and, oh my god, I will sit there and watch the entire reel of her cleaning her kitchen. She's like really paranoid about cleaning. Even when she checks into the JW Marriott she will go clean the whole freaking thing which is like you know whatever, but it's so satisfying.

Speaker 1:

So the bath I was doing, I was trying to look Roughly estimate it's probably more than this now 500 minutes of content uploaded to YouTube, 500 hours of content uploaded every minute to YouTube. If you take the number of minutes in a day, that about one point one and a half to two years worth of content is uploaded to YouTube every day.

Speaker 1:

So, it would take you to just watch from beginning to end. It would take you one and a half to two years of just watching. The one day's worth. That's a lot of stuff. So when it comes to like sifting through this and figuring it out, it just becomes more and more impossible for like an individual to do. It was my point. The aviation thing uh, that is, that's a thing. There's people this has been around since way before youtube. People go to the end of airport runways with their binoculars and just watch planes oh, okay so.

Speaker 1:

LAX.

Speaker 2:

Yeah, lax is an in and out right next to it, and every time I've gone there throw a blanket on the grass and just lay on the grass and watch the planes go by and people I mean people.

Speaker 1:

It's kind of the same thing with trains where people will like. It's almost like bird watching, like you what kind of train, what kind of bird? What kind of plane exactly? Um, and planes are fun because you can listen to air traffic control, so you can see like oh, here's the four o'clock to london and you can hear them talking and you see the thing go and it's just sort of like a nerdy thing.

Speaker 2:

That's just a nerdy thing. Yeah, it's for the people who are super into it. They're super into it. Yeah, thing um andre says the people owning the machine learning machines, like mid-journey, know they are training their models on copyrighted material and don't care.

Speaker 1:

Meta currently is training their ai on regular people's photos I mean all of these companies are evil to a degree you know I instagram like I saw an artist like share this reel.

Speaker 2:

That was like, oh, you have to uncheck this thing that you have unwillingly it was checked by default in your Instagram settings that whatever your thing is being fed into the AI or whatever, I don't know Whoa.

Speaker 2:

Somebody had it. I don't know, because I don't create like, I don't create digital content. Well, I do create digital content, but I mean in terms of like an artist I'm not like a graphic designer or whatever but say, on some planet, somebody is taking all of my youtube videos, all of our couple stable episodes, and feeding it into whatever. I don't know if it's going to spit out something that looks exactly like me, especially like combined with all the stuff, and so, um, I don't know if it's like a huge. I feel like there's other things that I'm like more concerned about. You just nodded your head. Uh, as a pilot, I find those channels fascinating, especially a big corporate like lex.

Speaker 1:

Why didn't you realize you were a pilot? I'm an aviation nerd yeah, and just watching the planes, oh yeah, matt's traveled all over the place, so is so not uh storyblocks etc. Have been uh used on youtube videos forever yeah, when we use story blocks and things, it's like royalty free music. You're essentially paying for the the license to use that thing, the non-exclusive license oh, heather, yeah, it's been happening.

Speaker 2:

Problem now is ai and ml can do this thousand fold and automated. It's so new now we can't really comprehend how much this can hurt things going forward. Yeah, and like, I also don't think you know, the reason why I bring it up is I think it's important to be aware and to talk about it, but I also do feel like the thing that we can do as creators is just to be more creative. You know it's so.

Speaker 1:

It's like, regardless of how you feel about it, like the genie is not going back in the bottle. The thing that we can do as creators is just to be more creative, you know. So it's like, regardless of how you feel about it, like the genie is not going back in the bottle Right exactly.

Speaker 1:

And so there's because I have the same thing of like. I feel a way about it, like it'd be nice if things were all whatever, but at the same time, if this is the world we live in, you know, it's like the you know when. What was it? Is the world we live in. You know. It's like the. You know when. What was it? Like? Handwriting was a thing of like.

Speaker 1:

You can't write stuff down, because then you will forget and human memory will collapse and nobody will know anything and intelligence will fail. And it's like, yeah, I mean the ability to write things down does mean you don't have to necessarily remember as much, but then it also lets you pass on knowledge to generations and so you don't have to start over. Like what was it? I think it was like a octopi. An octopus is so intelligent that it it has the, the intelligence like, the capability, in theory, to reach human-like levels of intelligence, but their lifespans are so short and they can't pass on knowledge that every generation starts from scratch.

Speaker 1:

Basically yes so you, you can't, well, it'll never get there um dj wear and reappelt room in the house. Uh, using youtube copyright system to identify original material could be used for attributing view time ad revenue to the original clip content and sharing of ad revenue with the original creator there has to be something, and I know it seems like YouTube's actually taking it quite seriously, like trying to figure it out because of all the repercussions that we can't even consider currently.

Speaker 2:

Yeah, well, I was going to say, like you know, I, I don't know. So here's what I was going to say. I was going to say, well, if we go to NAB and a bunch of people come up to Tom and they're like, hey, Tom, will you be my YouTube video, they put your face in the thumbnail and they're probably clicking on that thumbnail, not because it's that person's channel, who's a lot smaller, it's probably because the Tom Buck is in this video.

Speaker 1:

I would think they would not click on it.

Speaker 2:

They are like monetizing off of your face but you're not getting any like cut from that and obviously, like I don't know how it operates on, like you know, mega youtube level where probably, if there's an insane collaboration, there's some kind of contract. I mean the number of people that put split and whatever.

Speaker 1:

Yeah, I don't know, I don't know. Yeah, this is one of those things where it's so far beyond my area of knowledge or expertise that I have my opinions on it, but I just feel so not qualified to speak on it. I can talk to you about windscreens for microphones.

Speaker 2:

So when I review a product and I'm interested in it, I will buy it. I learn how to use a device and make a lot of mistakes because I do not watch what other content creators have done with it also. Yes, I do that too, like I can't, I can't see anyone else's, because I I want to be able to speak genuinely for my experience.

Speaker 1:

Yeah, I don't. If I'm you know doing a pod mic review, I don't watch anybody else's pod mic review until after mine is done. Yeah uh.

Speaker 2:

Nvidia is now the largest company in the world, passing microsoft and apple. They make the chips used in AI.

Speaker 1:

I read about that.

Speaker 2:

And when I went to high school, typing was a class. When I went to high school, typing was a class.

Speaker 1:

Yeah, the keyboard cover.

Speaker 2:

Yeah, I am still 120 words per minute.

Speaker 1:

Oh, she's an amazing typist.

Speaker 2:

Oh my God, when people type horribly, I cannot help but just like Okay, so we went to a neurologist appointment recently and the neurologist was awesome she was like fantastic, like just like a great doctor. Holy crap, she could not type she was doing the notes during the appointment it was, it was this, and I almost was like I would never. But I dreamt, I fantasized like tell me what you're doing, step aside yeah, oh, my god, anyway.

Speaker 2:

Um, what is worrying is feeling your ideas or content is being stolen. How many times have you seen a subject comes out and then see a plethora of the same thing?

Speaker 2:

I mean that's but see, it's also like I also want to look at it in terms of it could be two sides of the same coin. So, for example, I posted a video after coming back from NAB about how I noticed that there was this gap in the creator economy that doesn't focus on the creator, middle class and all of this, and I would love for people to take that idea and keep making more content about it. Like, keep taking this idea. This is something that's important. It's an issue that, like, we should be having discussions about, and so I feel like, if you want, like people to share the thing, like share your ideas and kind of like, contribute to a discussion that you're starting, you have to take the bad with the good. Like, you know what I mean. Does that make sense?

Speaker 1:

Yeah. So here's the thing I don't know. This is I hope. I hope this can be taken in a non Like people can steal your idea.

Speaker 2:

Yes, Like I don't know if you I can't even think of something that would be like. Well, maybe you're better at examples, but like if you come up with this like novel concept and like nobody else can make that video, and then someone obviously watches it and it does, but again it's the same thing. Like what if it is something that you're trying to highlight or share excitement about? Hey, like I found this thing like but this is nothing new.

Speaker 1:

I mean human, this is okay, I have insomnia, right.

Speaker 2:

And what if I found something that like actually helped? And then I made a video for all these people who struggle with insomnia. The same thing like yes, go tell everybody, because all of us who struggle with this, like here is our answer.

Speaker 1:

At least it's worth a try. But I think of like 2017, peter mckinnon starts making youtube videos that are of a quality people hadn't really seen on youtube before. How many great value. Peter mckinnon showed up after that because everybody saw this thing that hadn't been done before and took it and did their own version of it a lot of it, me and casey nice yeah and sure.

Speaker 1:

I mean this happens with anything. It's happened in any industry ever for all of time, and you get a lot of just like, sort of bland copycats, but then you get people who will take it and sort of like and that's just that's where influences and inspiration stuff come from. That are you know, and some of that too is realizing what you're putting out there. So about two years ago I did a thumbnail tutorial like how I make my YouTube thumbnails, and it was how I made thumbnails with the style at the time, and one thing that was very specific was there's a sort of a transparent black bar with some neon lines over it showed how to do it and then put up a Photoshop PSD file free for download. On that tutorial I noticed I was getting recommendations of forget what show. It was the tonight show, one of seth. Maybe it was seth myer I'm not convinced.

Speaker 1:

Well I'm. I'm sort of essentially, it's kind they kind of have thumbnails that if you take my template and overlay it on top of their thumbnails, it kind of looks like it's my template. It's real specific and like not just that it's like a black bar with neon that's happened but like the shades and the intensity are like ding, ding, perfect match, and it's like that's cool. I don't know if that's the case. It's also like not the most original idea in the world, so they could have just come up with this idea. But I can also imagine somebody got assigned the job, probably some un or non paid intern got assigned like the. You make the. We upload like a million interview clips a day on YouTube and you have to make the individual thumbnails for all of them. And they're like oh my God, what do I do? So I go to YouTube how to type in a thumbnail. They find a tutorial. The tutorial has a PSD file ready for download.

Speaker 2:

They download the file they use that.

Speaker 1:

Why wouldn't you do that? I cannot get upset about that if that is the case, because the thing that happens and I've seen this going back to some of the bigger YouTube channels and inspire others I see how I make my YouTube videos here's my YouTube studio and then I do see other people copy those and then I see the original people get upset that people are copying them. You can't teach people how to do something and get upset when they do it. You can't share your secrets and then be upset when people use your recipe.

Speaker 2:

Here's what I think the difference is, because, first of all, you're a professional teacher. This is your whole career. It is literally your role that your students will surpass you.

Speaker 1:

I don't know if it's trained or had a natural thing of I like sharing something with someone and seeing what they do with it.

Speaker 2:

The other thing is on my end, even though AI, like ai and you know people stealing content and like even the thing that I brought up that kicked off this conversation in the first place, knowing that there were people out there that you know take other people's content, blah, blah, the the reason why I would never look at it like I don't know this could be blind optimism.

Speaker 1:

I have been called out that's a good thing to have before.

Speaker 2:

Say that again but, um, the thing is like, to me, as a creator, a shortage of ideas is not my problem. Like if, if you told me, asked me today, come up with a thousand content ideas, I could do it. Two months from now, I will come up with a thousand completely different new ideas. Which is why it's like, even if someone were to take my content, it's like you're never going to be able to execute it the way that I do, or you're never going to be able to execute it the way that I do, or you're never going to be able to think like me, like no one is in this head except for me. Which is why, like, I don't have that mindset of like you know, I don't know. It's like, even if you did take it, it's only gonna like there's to me, there's bigger things to worry about, you know, like crypto coin hacks, whatever like Not buying crypto.

Speaker 1:

You mean missing out on the opportunity. Buy our couple coin.

Speaker 2:

You know, like I feel like there's things that are more concerning to me rather than like I can't imagine. Like, okay, so say, a couple decided to start the couple's chairs and did their own live stream podcast.

Speaker 1:

The couple's couch.

Speaker 2:

Yeah, it's never going to be. It's not going to be us. You know it's not.

Speaker 1:

It's like it could be its own thing though.

Speaker 2:

Yeah, and then it's great Like more voices. You know, I don't know. I think it goes down to intent.

Speaker 1:

Like are you trying to just rip off copy steel? Are you inspired by? I think it goes down to intent. Like are you trying to just rip off copy steel? Are you inspired by?

Speaker 2:

I think it's different will nvidia become our skynet randall, says. A cousin played with an old typewriter that I had in out den and she has never seen one before. Oh my gosh, that's funny. Um, andre, big difference between putting a person a thumbnail versus putting 10 clips from other people in a short, with yourself reacting between them true yeah, well, I think the difference is. Permission is because, like people would ask you whether you'd be in their video hopefully uh, randall says so.

Speaker 2:

I think I had an original content and when I finished and posted it, I started watching youtube again.

Speaker 1:

I see that same content was done 30 times before but it wasn't done by you, though, and that's that's kind of the point you're getting at well, that, and like I'll tell you right now, everything's probably already been done, you know.

Speaker 2:

So it's like I don't think it's about creating an original idea.

Speaker 1:

I think it's about doing it your way. Yeah, by the time I get around to my MV7 Plus review that thing's going to have been out for eight months and like yeah, audio hotlines working on it Like it's done.

Speaker 2:

To me, novelty is not the thing that's going to guarantee success. Like, even if you're the first one to do something, it's not the first and the only. Yes, that is a recipe for success, but I don't think it's the only one. Actually, it isn't the only one, that's just a fact. And then also, I think I have noticed that when you like, if I were to make a video about Ecamm, after I upload it, when I load YouTube, a lot of my recommendations will be about Ecamm. Sure, so it's like those videos will already be there. It's just that now that you've uploaded a video about that thing, youtube will probably like, really like this thing.

Speaker 2:

Yeah, see more of it um, personally, I love the opportunities and possibilities of ai and ml. It can be used for amazing things. At the same time, there needs to be some form of regulation of usage and sourcing materials. Agreed. Yep mark says what if someone created a channel called tom bucks puns that just contain clips of tom's puns that got millions of views?

Speaker 1:

uh, I mean they'll be. I don't know. I'm sure people do things like that, like there has to be like a mr beast clips video channel that's not owned by him, or many of them probably, right yeah, I don't know what the fan channels yeah, I don't know what the, what the, uh, I honestly feel like if you're at that level, it probably doesn't even yeah it probably doesn't matter.

Speaker 2:

They're gonna get tired of making those videos before it becomes monetarily rewarding well, no, like, I feel like if you're pewdiepie, like who cares if someone's doing a fan channel, like, like he's not going to care, right.

Speaker 1:

You know, it's like how could you get mad at someone like I think the question here is like what if that became bigger than the source?

Speaker 2:

Their channel's like now more successful than but see, like it wouldn't be Because, like you don't focus on puns, you focus on AV. So if someone took the puns, it's like there's pun channels out there, dedicated pun channels that are going to be way more like it's intentionally a pun channel. Yours is just like a feature. You know it's not the main thing. I don't doubt that an intern has learned from Tom.

Speaker 1:

I found the things. It was late night with Seth Meyers. It's the exact same shades and opacities and things, which is fine. That's why I put it online was so people could use it I'm not.

Speaker 2:

Yeah, no, it's good. Yeah, I'm not upset about no, I know you're not.

Speaker 1:

I never said you were, and I don't even know. It's also, like I said, not the most original idea in the world, so they could have just been like. This is what works to make titles visible.

Speaker 2:

Matt says I was running sound for Michael Bublé and he said steal from one, you're a thief, steal from many and call it research. And he got that from Tony Bennett. People copy from everyone, in all trades.

Speaker 1:

Yeah, I don't even think it's like copying, it's just learning Like a kid is going to follow, being inspired by yeah, a kid is going to like copy their parents. If you've ever liked I mean, matt does music. If you ever like a band or a performer and you're like I love them. And then you see an interview with someone like oh man, growing up I only listened to this band or performer. And you go listen to them.

Speaker 2:

You're like where things came from. Uh, we might make a service to scan his videos, machine learn what's puns and auto extract them and create shorts and auto post.

Speaker 1:

You could. What you should do is do that and then make a channel that cuts all of them out, and then that will be more successful gets a surprising amount of comments that tell him to shut up with the puns it's a lot it's like which is so weird? Why are you here? Sometimes they're short.

Speaker 2:

Why are you here?

Speaker 1:

Sometimes they're short and rude. It's just like shut up, unsubscribe because of this, whatever. But sometimes they really go into it where it's like I love your channels and your styles, but I can't watch you anymore. You waste so much time you do this and I wish you would drop the thing they like.

Speaker 2:

It's so sad. Don't talk to my husband like that. Please Just leave.

Speaker 1:

It's funny when you're like okay, so if you go through the comments and everyone else here is having a good time not everyone, most people here seem to be enjoying it Like it's like you show up to a party that everyone's having fun at and you're like this music is too loud and there's way too much food over here and you guys are all wrong and it's like what? Like, why are you?

Speaker 2:

just go to a different party. Yeah, rick, mike says inspiration versus copying is a fine line. Before, bruno Mars was probably inspired by Usher, who was inspired by Michael Jackson, who's probably inspired by James Brown, and so on and so on. Yep, yeah, oh, mr Camera, what makes me me is all the different skills that I've learned and apply them to any given task.

Speaker 1:

Yeah, very unique combination of skills. Inspiration experience perspectives yeah Fo sho.

Speaker 2:

All right, well, oh, we are way past top of the hour.

Speaker 1:

Yeah, it's time to clear the table.

Speaker 2:

Yeah, we have a lot to clear.

Speaker 1:

I know I'm going to take a couple trips, all right wish ai well, that was fun for me.

Speaker 2:

Yep, we should be back here, right? Yeah, next friday our normal rarely scheduled broadcast broadcast.

Speaker 1:

It'll be the last one of your current age oh yeah, my birthday's coming up.

Speaker 2:

I keep thinking I'm turning 40 because I've already aged myself up in my mind I'm turning 39, but see, this happens in june, because I'm like I'm turning 39, wait, I'm turning 40. No, I'm turning to, I've done, I've done this, like you know. Yeah, forever, anyway, turning 39. So, anyway, all right, cool, check you guys out happy, healthy, fun.

Speaker 1:

Rest of your week and weekend and we'll see you next time bye, everybody.