Heather's brother Kevin just passed the 100K milestone on YouTube with his design and animation channel and is here to share some of what he's learned over the past few years as a former Disney Imagineer turned YouTube Creator.
Kevin's Channel:
https://youtube.com/kevandram
🟣 CONNECT WITH HEATHER —
My Vlog Channel: http://www.youtube.com/heatherjustcreate
My Tutorial Channel: http://www.youtube.com/heatherramirez
Instagram: http://www.instagram.com/heatherjustc...
Website: http://www.heatherjustcreate.com
🟣 CONNECT WITH TOM —
YouTube: http://www.youtube.com/tombuck
Instagram: @sodarntom
Heather's brother Kevin just passed the 100K milestone on YouTube with his design and animation channel and is here to share some of what he's learned over the past few years as a former Disney Imagineer turned YouTube Creator.
Kevin's Channel:
https://youtube.com/kevandram
🟣 CONNECT WITH HEATHER —
My Vlog Channel: http://www.youtube.com/heatherjustcreate
My Tutorial Channel: http://www.youtube.com/heatherramirez
Instagram: http://www.instagram.com/heatherjustc...
Website: http://www.heatherjustcreate.com
🟣 CONNECT WITH TOM —
YouTube: http://www.youtube.com/tombuck
Instagram: @sodarntom
Hello and welcome. My name is Tom and I'm Heather, and you're sitting at the couples table.
Speaker 2:The couples table is a live stream podcast here on the channel. Join us for better or worse.
Speaker 1:For richer or poorer.
Speaker 2:In sickness and in health Fridays when we go live live streaming. I don't know what I was like Couple stable. Anyway, we are here. Happy Friday everybody, happy February 16th, yeah, yeah, late Valentine's, all the check in with everyone.
Speaker 2:Home sick. Mac is in the house, parker Jennings, hello, cat is here. Hello, hello, bailey. Hey to you. Jules is here. Hi, everyone, the real Pell rooms checking in. Hello, audio hotline. Hey, there, and call me Cubby. Call me Cubby, I was trying to add you to the YouTube scoreboard and I couldn't find your channel. I was trying to search it and I couldn't find it. Chip, oh my gosh.
Speaker 1:Hello.
Speaker 2:Good to see you.
Speaker 1:It's been a min.
Speaker 2:It's been a min. Okay, so today's just going to be a normal like, oh same with you, let's go. Hello, I couldn't find your YouTube channel. So actually, really quick, we have a very exciting guest today, yeah.
Speaker 2:So I'm going to dive in. I have to show you guys something because I'm so proud of it. This week, on Wednesday, we kicked off oh, this is a little preview who our guest is but we picked off YouTube Huddle up again and so call me Cubby. I couldn't find your channel. You've done. Can you like, instagram it to me and let's go? Hello here. I couldn't find it when I searched it.
Speaker 1:Let's go, helio Is it.
Speaker 2:I think it's hello.
Speaker 1:Sorry, oh it is.
Speaker 2:Oh well, then maybe I could find it now. I'm sorry, the thing is, let my monitors. We are far and I can't see. So, but yeah, look, we have 19 people on the YouTube huddle up. That's amazing. Here's all our, here's all our goals. It's good times.
Speaker 3:So good yeah.
Speaker 2:So if you want to join, join us on Wednesday 1pm so we standard time over on my tutorial channel because it's been super fun. And what's the URL for?
Speaker 1:the tutorial channel. Didn't I just say it? Youtubecom slash Heather Ramirez I don't know, I'm blacked out for a minute.
Speaker 2:Hey, introvert amateur yes, okay. So without further ado, let's introduce our guest for today. Ready set Yay, oh, hey. Hey, I was watching it through the YouTube, I wasn't sure the. Youtube, the YouTube, it's quite a lot Okay. If you don't know who this is this is my brother. Sorry, I'm adding a border to you as we speak. Yay, this is my brother, kevin, and he just hit 100 K 100,000 YouTube subscribers on on his channel yesterday and that's insane. Yeah, how do you feel about that? How does it feel?
Speaker 3:It's kind of crazy I don't know. It's so funny because there are like some points where I really wanted to like I never thought it was going to happen and then all of a sudden it does, and then it's like, oh well, I guess that happened. So, yeah, no, it's great. It's great. How long ago did you start your channel? I started my channel in 2020, so I was a pandemic channel, just like a lot of other people. Yeah, and yeah, I started, I think, in July.
Speaker 2:So, like my very first, Hold that thought, let me pull up your channel. Hold on one second, let me. I don't have you on here.
Speaker 1:It's just us.
Speaker 2:It's just us.
Speaker 3:Oh, that's funny.
Speaker 1:For anyone who doesn't use e-cam look how you can edit stuff on the fly. Look how easy this is.
Speaker 2:Bam See. Okay, so, so here's your channel, so tell us, tell us about it. What's your YouTube channel about?
Speaker 3:Yeah, so my YouTube channel is about working with new creative medium. So when I got laid off in 2020, I wasn't doing a lot of like design stuff and in my career I had always been like a traditional digital designer, but I was no longer using those programs and I was kind of shifting more towards like a producer role, and so I was kind of worried that I was going to lose the skills that I had obviously gained like through the years and I wanted to learn new things just because I liked creating. So, and during the pandemic, I was like, okay, this is a great opportunity to start learning things that I've always wanted to do. And then I started my channel and then recorded my progress along the way. So, like, my earlier videos were really like they weren't really focused on 3D, but I did a lot of drawing.
Speaker 3:Oh gosh, I know. So it was like hand lettering, I did like bracelet making and I did like procreate tutorials. And then this is when I started to like veer into 3D, and I think that's once I did that, and then I focused more on like doing process, videos and tutorials. It kind of just yes, that's you.
Speaker 1:Oh yeah, Because Kevin's the one who did my well, he didn't do it for me Before this, but he did the artwork that I use as my podcast cover.
Speaker 3:It's kind of crazy to think that that was like that was three years ago, that was. I can't believe that. So just looking back on all of this stuff is just insane. So yeah, it's been a long time, but it actually doesn't feel like that long, which is pretty crazy.
Speaker 2:Well, so I think, when a lot of us haven't hit 100K, it's crazy that I know to my family.
Speaker 2:Most of us on the stream have I know my family has two silver play buttons, which is insane. But, like, my question is did you know, like, what your YouTube was going to be, what your YouTube channel was going to be about, when you started? Because I think that's the biggest thing is, like a lot of us, and I know you could even talk about like how it's still an ongoing journey, because I'm sure, like the last time we talked, you were like, oh, maybe you know you're starting to like lean into a different thing, how I don't know if you can think back on like you know the past, you know since, like 2020, how sure were you in terms of this is what I make content about.
Speaker 3:Honestly, I didn't expect. Okay, so I started a YouTube channel because of you, right? Yes, heather is like Heather. So I actually have one video, my very first video, where I was introducing myself, because Heather like inspired me to like, you know, do that whole, put yourself out there.
Speaker 2:Yeah, and I was like but then I hit it because I'm still yeah.
Speaker 3:So I changed my format. I remember I had been looking at someone else's channel I think it was Darren's channel and then I saw he had 52 subscribers and I at the time I only had like seven. I was like, wow, I wonder when I can get to 52. I was like I don't think I'm ever going to get there. And then, um, yeah, I passed it. And I distinctly remember when I got to 75 and I was already just so happy I was like, wow, I can't believe like I have 75 subscribers.
Speaker 3:So, like I think at the time when I started the channel, I wasn't really thinking, oh, I'm going to start a channel because I want views or I want a following. I was just doing it because I think, like I just wanted to have fun with it. I just wanted to be proud of the stuff that I was making, because that was what mattered to me as long as I was proud of it because it's kind of like a portfolio, like after knowing what the channel is now. It's pretty much a progression of your journey of growth as a person, but, like in a visual format, you don't realize it until, like, you look back on it, but it's like living proof that you are growing as a person. And I don't think I knew exactly what I wanted to do with my channel at that time because, like even now, it's continuously evolves, because I'm just you know you're growing as a person.
Speaker 3:So yeah but yeah, I think um, yeah, that's it.
Speaker 2:Did you well? Do you have anything?
Speaker 1:No, I mean, I think it's just well. I think I think there's a credit to be given here to Heather because, like neither of us, I mean I had started my channel before, but I didn't have the like, the push to like.
Speaker 2:Let me tell you there are two people that I always believed in and they're right here. Okay, these two right here. I was always like you guys, if you had a YouTube channel, so many you like, you can have so many people like, because I know how much I get out of you as like just being in my life, and I was like, oh my God, you know, you guys are so capable and talented. But it's just such a big, like I told you. So.
Speaker 3:Heather's favorite letter to the alphabet is C.
Speaker 1:But you were just showing us the, you know the huddle up scoreboard and it's like we're two people on the stream right now, but I feel like you have you. You do such a good job of encouraging and motivating people and that's a big thing, is like seeing someone else who makes you feel like I could do this and you know, it's not crazy to want to do this or it's not crazy to put time into it At the beginning. Like Kevin said, where it's like you know nobody's walking and nobody's doing it.
Speaker 3:Yeah, the important thing is that I think you helped me not feel like I was being stupid, like I think that's the important thing is it feels like a stupid thing, especially in the yeah, Like in the grand, oh my gosh In the grand scheme of like, yeah, when you're just doing things that as you should be doing, like you should be doing this, you should be doing that, and then you want to do this side thing that, like everyone in the world is most likely going to make fun of you for, or like not really understand it. So it's like they just, you know, they're not sure how to react to it. It's like, obviously, like it's a, it's kind of a mental game, but like you want to do it and I think that was your big impact is that you kind of made me not really feel like, oh, you can do this and it's not stupid because it's it's part of you. You know, like you can, you have it in you.
Speaker 2:So yeah, so here's a question for both of you guys, since both of you are in silver play button status now.
Speaker 3:No gosh.
Speaker 2:I don't know about you, but I know for Kevin like there were times where you were just like I'm done, like it's just frustrating, it's hard, it's like do you do either you? Did you ever have a moment where you're like, okay, I'm actually done?
Speaker 1:I have not. It's just been easy, no issues. It's been hard, there's been frustrating moments, but I've never had a I'm quitting moment.
Speaker 2:Yeah, how about you I?
Speaker 3:I've never had a legitimate I'm quitting moment.
Speaker 3:Yeah, cause then you was like it's not a declaration Sometimes you just like I don't know, and it's just no exactly I'd look at the channel as like it's not something you have to do, it's just it's something that represents you.
Speaker 3:So like I think that when people have a lot of rage quitting or I'm just leaving YouTube where I'm doing that, it's most of the time I feel like it's stemming from something they don't want to do, and I've had tons of those moments. Yeah, I remember the first time I got like my first viral video, which was like for a learning blender for 45 days. Most of my subscribers came from that. They were just really interested in seeing like something really quick. They weren't interested in me as a person and so I started tailoring the content to, like you know, obviously fit those peoples, but it didn't make me happy obviously. So it's kind of like in times like that where you're not really making the content you want to make and you're kind of catering to other people and it doesn't feel like it's authentic. That's when I got those feelings where like, okay, I'm done, but it was never like okay as a whole, I want to quit the channel because I think, as a whole, the channel is a detriment to my. It wasn't? It never felt like that.
Speaker 2:Right, of course.
Speaker 3:It only felt that way when I wasn't doing things I wanted to do.
Speaker 2:Yeah.
Speaker 1:I do have a couple of videos that have passed the one million view mark, which, like I, don't have. You don't know, I've never had my most viewed video is 550K.
Speaker 2:I think oh wow.
Speaker 1:Somewhere around there. I don't have a million one, and that that is interesting, because that is so many people, that's a lot of people. And like, yeah, it's hard, you can have these things where it's like it's, it's almost a blessing and a curse, right, because the video does really well.
Speaker 2:But then it's like does that? Do you start making? Yeah, forever you start making content. That's just like that.
Speaker 3:Yeah, I think that's kind of the trap that a lot of people fall in. I think it's like If you're not, you know, if you're not used to YouTube, or you kind of like a casual view or you think that the big thing is you just want views, you want you know that's all that really matters.
Speaker 3:Yeah yeah, do the thing. That working you, the subscriber numbers, like this is really what matters. And, obviously, because on paper that's what people on the outside see, but in reality, like as the creator, it like okay, sure, a lot of views are great, but it depends on what kind of video you are trying to make and what audience you want to attract. At that point it's like you're kind of pigeonholing yourself into a specific niche, because that's how the algorithm works. Like, if you're working with the algorithm and you upload a video specifically on like I don't know modeling, it's like that's who it's gonna show it to and everyone is going to expect that's what your content is going to be.
Speaker 3:So it kind of limited me because I was like, well, I love working with all creative mediums, but now, in order to retain this audience that have gained, like, I kind of have to like. But I mean, I was fortunate enough that I mean the videos that did get popular were just kind of in the same realm of what I wanted to do. So, like I don't know, it kind of bleeds into the kind of art that I enjoy making. So it wasn't a bad. And then I ended up making a course On, like the tool that I use. So like it kind of worked out oh.
Speaker 1:Yeah, sorry, we're like browsing through your channel, well. So yeah, no words, go to new scene. I'll hear, I'll let you do it.
Speaker 2:Okay, so. So Kevin make shorts.
Speaker 1:Yeah, I'm surprised I had this many shorts.
Speaker 2:Yeah, like you make both, you're not strictly a short channel, but you have a lot more shorts than both me and Tom combined.
Speaker 3:Yeah, look at it. I focused a lot on shorts and obviously I don't think like what's your insight here? Like Is this something that?
Speaker 2:you're gonna lean into or I?
Speaker 3:Mean, I, I do like shorts, but it's really just because, like, I'm active on both Instagram and YouTube. Those are the two platforms, right? Yeah, it's just that because I have those reels, I just post in ghost on YouTube shorts and then I do the same thing for Twitter X or TikTok like I'm on every social platform, but the two platforms that I make content for our Instagram and YouTube. As far as YouTube shorts go, I actually don't think it performs as well for me as maybe some other people, and I've heard like mixed opinions.
Speaker 3:Like I have a friend that has, like he reached like 300,000 subscribers and I guess, like you know, shorts aren't really like he got really popular with shorts, but like it just Didn't give him the audience he wanted. I guess they didn't. They're not really like the staying kind of an audience, because I think, like it's just the nature of the format, like I don't know, some people have a lot of luck and they do get that that audience that keeps coming back, but it's like you're trying to digest information in 15 seconds and it's like, oh well, great, thank you for that 15 seconds of information. Like that's all I needed. I don't need you the personality, I just needed the information. Yeah, so that's why I think, like I don't know, long format is I Like to do both. I still like having both. There's like equity in both, yeah but it's just yeah, cuz I sorry, go ahead.
Speaker 3:No, it's cuz I'm an art like I make animations. It also works well for that Right.
Speaker 1:So yeah, that's what I was gonna say too, because it depends on the like, the content you're making, because You're especially like 3d animation, stuff like so much work can go into a few seconds 15 seconds, yeah, and so it's like a perfect, like 15 hours yeah is a good short. It's entertaining, it's cool, and then if people want to learn more or like, wait, how did he do this, then it it leans into like the long form video, which is cool.
Speaker 3:Yeah.
Speaker 1:I will say I totally feel like that right now.
Speaker 2:My last video from two days ago is Tanking, compared to my last five to six SEO friendly videos.
Speaker 1:Regarding the view topic We've all been there, yeah, it depends too, and there's there's some videos like I have a few videos Scheduled that I know will not perform well, like they just won't. They maybe Would get one to two thousand views a year, like they're not gonna do well, but their videos that I do want on my channel because they're good resources, they're good examples, they're, they're things that like, even though they don't get a ton of views, they get, yeah, very high quality views where it's gonna be meaningful to someone. And you know that I Think at this point, I mean, you know, I think all of us have had the experience or something that didn't perform well on YouTube led to, like you know, we met through a video that had like under a hundred views, was like the first one.
Speaker 1:I watched it Like yeah you know that kind of stuff.
Speaker 2:So yeah, it's hard.
Speaker 1:I saw audio hotlines. Think of more of a jeans guy. Don't really like shorts. I do like calling my long form videos YouTube pants.
Speaker 2:I know.
Speaker 1:Michael is also here.
Speaker 2:So, if you guys are just tuning in, this is my brother who just crossed a hundred or a hundred K less than 24 hours ago.
Speaker 1:Yes on.
Speaker 2:YouTube. So crazy, so crazy. What do you think? Could you talk about what the difference is between running a channel For, say, the first five thousand subscribers to now?
Speaker 1:Mmm, that's a good question.
Speaker 3:Yeah, I think the biggest thing is pressure because, like, when you have like, like it's more or less oh, it's more like you start to overthink. It's a mental game, and so it's like, with 50, like 25 subscribers, I don't really care, I'm just yeah, whatever, there's no stakes to be had.
Speaker 3:Yeah, it's like I. But you know, as soon as you keep growing, it's like you want to retain the audience base, obviously. Like you want to make sure that, okay, I'm starting to make, I'm starting to be a content creator. Like I want to be able to make good content to retain people. So then, as you start to grow like a thousand, two thousand, like, you start to Think about like okay, is this going to fit the people that you know subscribe to me? But at the same time, like some people are so good that they're able to organically do it, like they have such a hold on their audience and they know what they like. But for me, it's like because a lot of my growth stemmed from Very specific videos, like you know, the, the ones that have over a million views.
Speaker 3:I think that I was a little bit wary of like okay, if I put this out, well, I. But then I just kind of just say, like it doesn't matter, because at the end of the day it's like well then, like, have them leave, I'll just get ones that actually like the stuff that I make. You know, it's like, it's like what you said, the calling method, like okay, but you just you don't need them. But obviously you do have that mental you know barrier in your mind where you're like I don't know if this is gonna be good or not, but I don't think that should ever I don't know hinder you from uploading. It should only make you want to like make the content better, but never like influence your decision to upload. I think that.
Speaker 2:Yeah, cuz, then it's just, it makes it. It only gets harder To create if it's not in in line, you know, if it's not yeah then it's like exactly just becomes more of a Chore than something that's fun.
Speaker 3:Yeah, I think so.
Speaker 2:Cass says the NBC Vanessa allows recent video. I did not, but it keeps like yeah where are you telling me about it? It was the title is I Built? A seven figure business and then I quit and I don't. I don't know what it's about, so I don't know, but I want to watch it. So Vanessa Lau is like she. Do you guys? Do you know? Kevin?
Speaker 2:mm-hmm so she? The way that I would describe her is that she was like one of the like newest popular Content creator coaches, or like YouTube coaches, like on YouTube. So making content about like how to make content. I think you told me about her. She was like the what I don't know, one of the like recent bunch. Yeah that like maybe in 2022, is like Everyone's going to her now, you know. But then I stopped. I was like not really on YouTube yesterday or yesterday last year.
Speaker 2:Yeah, yesterday here. So I don't know, I Don't know what happened, but her, her channel, I mean she definitely went from like it was just like catapulting growth. You will find it interesting, heather, just have to watch it.
Speaker 1:I'm curious about it.
Speaker 2:Yeah, let's, you want this one.
Speaker 1:Oh no, I just a perfect question for Kevin. Do you worry about AI taking work away from animators? Especially, I was telling Heather about the Sora stuff that like came out yesterday. Oh yeah, it's crazy, isn't it? It's, it's a little terrifying.
Speaker 3:I have a feeling that, yes, it will probably Take some part of the pipeline. I don't know the way that it seems like it's going and I've talked about this like a couple of times, but I think like it's going to Definitely end up with people managing that AI process, inevitably so, like in five to ten years, like there are going to be specific parts of, like a animation pipeline that will be replaced by AI. I mean, that's just inevitable. I Don't know if he's here.
Speaker 2:Ben Tolson. He he's, like you know, in the couple stable comments a lot. I Say like a month or two ago he made an AI generated video of himself.
Speaker 2:Yeah, he like, like a talking head like this and it it's the same thing. I he said like he posted and the the you know the avatar or whatever Said like this is an AI generated video. I'm just giving it a test, like can you tell it? If he didn't say that, though, I think if he just said like hey, I'm Ben, yeah, and you're just scrolling on Instagram, honestly, like I, I Would bet like the majority of people would not have questioned it at all and that's a person like that's not a vtuber, that's not animation, that's, that's this like.
Speaker 3:I know, I think I was watching Marcus's video.
Speaker 3:Mm-hmm and he was, like it's an election year in the US, you know, and you have this technology. I know it's like a whole thing, but yeah, so, like four years ago and you know, I was at Imagineering and then they were talking about AI. We always had to position AI as, oh, it's gonna be a tool, like, it's gonna be a tool in the hands of creators. And then, for some reason, because, like, executives ran with that, the whole, the greater diaspora of the internet was like, yeah, it's just gonna be a tool, don't be afraid of it, don't be afraid of it. And then now it's advancing.
Speaker 3:I wonder if, you know, the cool tech bros are still going to live with that argument, because even as an artist Like I understood that at the time, yes, it could be a tool, because the technology wasn't mature yet, like it was so primitive, like you could do A style transfer from an image to, like you know, the Picasso style to an image done Like that was the extent of what you could do. Now you have like machine learning models that are completely advanced. I could just Replicate something in an instant.
Speaker 3:We generate, yeah but the thing is like you know, I could look at those videos and obviously get like sad or upset. But really what I think I've had to realize about my content is I like the process of it, and that's kind of what I like to put forward is the process of creating. I don't think that will ever go away, like I think that maybe certain like art forms like mediums, If anything.
Speaker 2:I think people gravitate more yeah.
Speaker 3:Exactly. I think it's the difference between like something handmade and something machine made. It's like well then, like it's like Lizzy OK, I still love her. Like she's like my favorite right, I think about it.
Speaker 3:She's like chopping down corn stalks and living in the woodlands and people are still interested because they are interested in the process. You know, it's like I see people who work with watercolors. They're still interested in the process of that. It's not like, oh, because AI art is going to come out, it's going to replace all of those artists or those, but, like I think, as far as content creators go, I think it's just all a matter of oh my gosh, did you watch the documentary of what happened to her?
Speaker 2:No, oh my god, what happened, I know, ha, ha, ha ha. Ok, so this channel.
Speaker 1:I need to watch that Lizzy.
Speaker 2:Yes, the three of us went down a rabbit hole with this girl. She's like she lives in like the mountains of China or something, and it's basically cooking videos. But she grows everything, like you know. If she like I don't know if she's going to make tofu she like grows the soybean and then like- she also make the tofu press, like she'll cut down bamboo and like make the and like she doesn't talk at all and it's just like her in.
Speaker 2:You know the forest and it's. It's like so, like ASMR, soothing, like that type of.
Speaker 1:Well, you could go to the store and buy tofu Nobody's going to make, even though it's instructional. No one's going to do it, but it's watching somebody do it by hand. That's exactly.
Speaker 3:I think it's fascinating, yeah, so there's like a therapeutic aspect to it. There's like a fast like. There's a guy who does papercraft animations on YouTube, Like he has like two million followers, but it's like look paper. You can easily replace that with CGI or even an AI generated thing, but it's just that people are interested in the craft, the process, Like I don't think, I don't know, no matter where the technology like sure it's coming, but I don't think it's going to replace like personalities, Like yeah, yeah, that people gravitate towards you know.
Speaker 1:So I don't know it's, I think I hope it is so that kind of made me feel better, which maybe you would know more about is. It kind of goes into this comment from Michael here, who says he pitched the digital degree I teach to put an ethics component into the professionalism business class. Kevin has a video on ethics and the thing that I've seen, with all the Sora stuff in the video because what it is, what Sora and all it's stuff is is text to video like you, can say Person wearing this kind of clothing, walking in this kind of setting, this kind of vibe or whatever, and it makes it.
Speaker 1:But the thing that I heard people talking about was for bigger companies to take that on as a tool. A lot of it could potentially come down to copyright and how the things were trained, because if the AI was trained on copyrighted material, then a bigger company is not going to want to not going to touch it because yeah, like you know, I don't know whatever legal is going to be like nah. Yeah, it turns out a bunch of Disney animations or something Are you kidding. And now you have Disney after you.
Speaker 3:So the worry that I am now running into with that is that so you do have like a lot of like AI models that sure they they're trained on existing data from the internet but they're getting so good now to where they put out results retrain. It put out results retrain it to get so diluted? Yeah, it's not even yeah it's not even but, and that's the way that so diluted.
Speaker 2:Exactly it's so diluted.
Speaker 3:So it's like sure, my data was initially trained, like they trained on my data, like 100 tries ago, yeah, but now it's like it's training at one point, yeah.
Speaker 3:So because like I've always stood by the fact that you know it has to be ethical data that's sourced, and that's why, even though I have my issues with Adobe, like Adobe Firefly and their AI stuff is actually like not bad, because they use Adobe Stockvoto Like their whole database. Yeah, and artists have consented to actually like saying, yes, I want to put my art there and I think that's fine, but like as opposed to like mid journey, that just like ripped it from, like deviant art. You know it's just all over the internet. It's just crazy and I don't know it's, I don't know it's going to come down to a point where a lot of people are not going to be able to recognize like, oh yeah, my art was stolen, because that argument is going to be gone within a year. In my opinion, it's kind of sad because it's like we should have been having those conversations five years ago, but you're a drop in the ocean.
Speaker 2:You know it's like yeah, yeah, but again like really depressing the thing is, I don't know.
Speaker 3:I'm hoping that AI can't replicate the process of creating that, because it's true, like AI can generate it in two seconds. But I think again, people like the I don't know the process of it, the craft of it, the art of the craft I think that's what's important.
Speaker 2:Yeah, I think that maybe I'm just lying to myself no, honestly, like I really think that the, that base connection is we'll always be there. You know, that'll always be there. I think that, even even so, tom went live yesterday for the first time and I don't even know what was it Six months, so a while.
Speaker 2:right, so safe to say like I think that's what I'm going to say, so safe to say like there were a lot of people in the comments, I didn't know, and you had like 130 people watching basically the whole time and all of the discussion, the comments you did have.
Speaker 1:Subscriber that was an accident.
Speaker 2:I didn't mean to do our subscriber chat only mode on, but like. I was, I was reading the comments and I was like, okay, these are. These are a lot of new people to me. Obviously, I've been a follower of your channel since the beginning. There are a lot of new people to me and the questions and the comments and the chat that they're like typing and sharing and connecting with are all like, not surface level, like you know like what's up or whatever.
Speaker 2:It's like you know really specific questions or like really nice, you know. Hey, just dropping by but wanted to say your content has been so helpful. It's helped me to do this and it's like that was awesome.
Speaker 1:Yeah.
Speaker 2:And that I feel like that will always have a place in the world, like there's always going to be people who you know, need that, want that, seek that out, and I'm sure you know I think like AI will help us as creators. You know, it's like I could just even think about you know things in our workflow that were like you know, like our iPhones. Even I remember. I remember thinking like I'm never going to get a cell phone without physical buttons.
Speaker 1:I remember that.
Speaker 2:Yeah, like now, it's like I shoot most of my video on this thing. Yeah. So, you know, I think like, I feel like we will figure out a way to incorporate it, but I think the like person to person connection will be.
Speaker 1:Yeah, I even had someone leave a comment this morning on. I did a video recently about my podcast workflow, like my own podcast which is just audio only to the roadcaster, no editing, and the person was saying so on that video. I've done a couple of those. The common thing I get is like, do you really not edit, are you supposed to edit? And I kind of like explain my philosophy on that specific show. But this person said I always hear edit, edit, edit. And he's like I cut out the big mistakes but I leave in everything else. Because I feel like he was essentially saying in the world where everything is so highly edited, highly specific, highly viewer attention retention designed, the idea of just getting to sort of sit and like ruminate with someone over something is really valuable and that's a thing that's very hard to duplicate unless you're a person who's sitting and ruminating.
Speaker 2:Yeah yeah. Homestick Max says AI is a beast. The only teal still in the box. I like a lot of it, but it's still spooky.
Speaker 1:Yeah, I know the genie won't go back on the bottle, so I'm trying to find like yeah. Positive ways to use it, look at it, approach it, but I am nervous to.
Speaker 2:I feel that genuinity will shine in a world of AI and perfection will be the new high quality.
Speaker 1:Like that. It's also the way I always say thank you to Alexa.
Speaker 2:Well, that is like I mentioned this like on the couple's table, for since Tom and I have been watching a lot of hockey. We see a lot of commercials now and all like so many of the commercials are creator made like it's, you know, mcdonald's look like McDonald's commercial someone in their phone eating chicken McNuggets like all using their phone to record the commercials, so it's like I think it's like it's also because it's not the, it's the production value that I think they're trying to go away from Right.
Speaker 3:They're just trying to make stuff that's more relative. Like I saw a content creator, like his stuff is being used as the actual advertisement now for like on Instagram. I'm like, oh, that's interesting.
Speaker 1:Yeah, that's weird because, like creators try to like get better at what they do and then the big companies are like make it look less pro.
Speaker 2:And yeah, Bailey says even my brain was going at top gear to think of some of the answers, the questions. They were some in depth questions. Oh yeah, Bailey, you were on fire.
Speaker 1:I did a spur of the moment live stream and Bailey jumped out of bed early in the morning and was moderator of the century.
Speaker 2:Awesome, you are so cool. I know Kat says people want to connect with other people.
Speaker 3:Yeah, I think so.
Speaker 2:Do you know what NAB is?
Speaker 3:The convention.
Speaker 2:Yeah.
Speaker 3:No, I'm not. You should go to the convention. You're going, right. You're going to Vegas. It's in Vegas, right?
Speaker 2:Yeah.
Speaker 3:In April. Yeah, oh, that's going to be fun.
Speaker 2:Yeah.
Speaker 1:I'm very excited.
Speaker 2:Some of my fellow instructors say that AI gets some of the beginning heavy lifting done.
Speaker 1:Oh, I can see.
Speaker 2:I mean, I could see that, I mean I was just telling someone this event that we went to like there are programs out there that can do a rough cut of a talking head video. They'll cut out all the dead space. They'll cut out all the broken sentences and it would be so nice if you could just work off of that, you know.
Speaker 1:I mean, I can even imagine like, especially being like back to my like English teacher days, thinking like, okay, we have to do you know a couple of lessons on this very specific grammatical concept, and it's like if I could have chat or something not create, but at least like start, like can you give me three lessons about Jaren's, and then it would create something and I can go.
Speaker 1:Okay, that's how you would, maybe explain this weird concept that, like you know, is weird and I don't know how to explain this to a 14 year old off the top of my head. But now I have an idea I can take that I can work with it instead of just sitting there like hmm for 45 minutes.
Speaker 3:It's great for like starting points Like. I even use it for like concept art because, as opposed to like going on like Pinterest, like it's great to like just generate something and then you're like oh okay, that seems like good reference. You know, it's like you can just get ideas Like it's easier. Yeah, to have something to kick off, and then you can just like it's easier to edit.
Speaker 2:That's what I think, oh yeah. Have the blank page. See, this is interesting to me. Mr Cameron Jenkins says I saw the same thing during the Super Bowl commercials of the like creator type of commercials, which is crazy because, like I mean, if we talk about the most expensive, most highly produced commercials on the planet, it's during the Super Bowl and they're using basically user generated production level.
Speaker 1:There's a big trend right now in commercial production. A lot of times it'll make its way in the form of like snapshots in a video, but I've even seen video do it, where they're trying to make things almost look like old school my space era point and shoot camera with flashes. Oh, wow. They're like really harsh writing.
Speaker 2:Oh yeah, yeah, oh, my God.
Speaker 1:What it was. I mean there's tons of I've seen Taco Bell commercials. I've seen food delivery ads. I've seen.
Speaker 2:Oh, it was a Taco Bell commercial with the mom and the daughter.
Speaker 1:Taco Bell's done, like several commercials in this style, but so have other companies now, and it's usually like people hanging out, and then it's like yeah, and that's like yeah and then you're like it's blown out flash overexposed.
Speaker 2:But it looks like super fun.
Speaker 1:It looks like. The photos you would post on MySpace in 2006 is what it looks like and it's it's. I've seen it like grow and grow and grow as a style which I also know. A lot of people, especially like in the Gen Z age range, are like kind of discovering and having fun with yeah. So that older, low, low end tech that they either missed out on or were very young for.
Speaker 2:Really quick. Tachi on the teaches. Hello, hello. First time tuning in live. I see lots of familiar names in the chat you can't find. Learned about you from Doc Rock and I appreciate your free life.
Speaker 1:Thanks, thanks, a lot Thanks.
Speaker 2:Let's go, healy. What kind of work did Kevin do before YouTube? I'm skimming through his channel and he's super smart, oh, thanks.
Speaker 3:He is very smart.
Speaker 2:So which will kind of work Did you do, Kevin?
Speaker 3:Well, for most of my career I was like a digital designer, which is, you know, like Photoshop, Adobe and like illustrator, and then I kind of why don't you talk about some of the brands that you've worked with?
Speaker 2:because I feel like it's like cool.
Speaker 3:Because I hate them, I'm just kidding. Well, I was mostly at. The biggest brand was Disney, so I was there for like almost 10 years like in total for my career I started in Tame to the mouse, I know right, new intellectual property development.
Speaker 3:So I was there like creating new properties, like new stories for them, specifically for, like, preschoolers and tween girls. And there was a bunch of other age groups like YA, like yeah, teen boys, but none of them like only two of them like made it successfully. But like this was like out of 18 ideas that we had to develop, which is like really sad because you get detached to one. Oh, it doesn't see the light of day, oh well, but it's fine. But and then I moved over to Imagineering and research and development, and so that's where we worked with a lot of different technologies. So like AI was a huge push in in Research and development, and then robotics A lot of this stuff now is like actually in the park, which is kind of cool.
Speaker 2:So I like spider-man. Oh yeah, well, the didn't you work on the like? Non conveyor belt trackless. Yeah trackless yeah.
Speaker 3:Yeah, rise of the resistance, the, the ride vehicle, for that, which was very complicated, because it's like it uses three different technologies there's like a drop technology, there's motion and Trackless, so it's like very involved, but it's like the first of its kind.
Speaker 3:And then there's the flying spider-man in California venture and then there's the walking Groot I don't know if you've ever seen that, it's a tiny one. And then, like, most recently, they talked about the holo tile floor with Lanny, which is like the one where he could like walk, multi-opening, directional, like in VR, which is funny because, like I remember six years ago that he had his first prototype and I was trying to think of a way to like sell it, like how could you get other teams to Give their budget to us so that we could develop it further? Because, like Lanny, who is the researcher on it, he has multiple Like awards as, like a leading scientist, he has multiple papers. He's like super crazy smart. He's worked on all the effects for Disney, but he made this like holo tile floor and, like the first thing, we thought it was like VR. So it's like this would be so cool for like pre-visualization, to like walk through the park, like through like a headset? Yeah, because that's how theme park designers like that's what they have to do.
Speaker 3:They have to like be able to visualize, like you know, spatially how things work, because it's very yeah, it's very difficult to build something on site and be like, oh shoot, the boat doesn't fit, like you Don't want to like run into that incident. It's too small, exactly. So, like with pre-visualization, we also had like this crazy technology that I don't think they talked about it, but it's called like the dome. They it's like a huge room, that's like a circular, it's like circular shape, but you go inside of it and like it's a 360 projection where you can actually Experience the ride. So in order to like go on the ride, you have to put chairs down and then they would make you like ride rise of the resistance. So like that's how I experienced it for the first time. I experienced like start tours, like in that room, because you're just sitting there and like trying to see how everything works. The Zootopia ride that is the opening in Shanghai, like every single ride is Seen in that room. But yeah so.
Speaker 3:And then after that I got laid off, but then I came back to that department and then I came back to Disney research. I know Disney research, disney technology studio, so it was a lot of like the tech studios and there I was actually doing like what business development stuff? It was a very big departure from. I was like why am I doing this? I'm working with budgets and headcount. Oh, because every executive is leaving. Like it was such a mess. It was such a mess because, um, that's when Disney announced that they were going to Florida and like, no one wanted to go to Florida. Like no one wanted to, obviously like Disney drama.
Speaker 3:Yeah, so that's, and that was about like a year. I would say so then, yeah, about total of like 10 years. But yeah, I think obviously Disney has like a special place in my heart, like I. But I I Think like there I changed my career a lot, so like I initially started off as a designer and then it became like a developer. Then I just had multiple creative roles and I would say like it's really difficult for me to tell someone like what I do. So now I just say like oh, I'm a content creator, which I don't even feel like. I'm like a content creator, I like creating art and showing the process, but I don't know, I don't really don't know what to call myself anymore, and usually you should know I don't have a YouTube channel.
Speaker 1:I know he doesn't even have a title. I say, I say YouTube creator.
Speaker 2:Cuz I feel like that's like I can explain from there, but I feel like that, like it's the closest thing to doctor we're gonna get in terms of a title that people understand. Yeah, I usually go like I was a teacher for 10 years or 11 years, because if you just say content creator, then everyone's gonna think tiktok or something. So I'm like YouTube.
Speaker 1:Yeah, I've said that a couple times. Oh, so you like dance and stuff?
Speaker 2:No, you should, though.
Speaker 1:Tom, you should dance, let's go.
Speaker 3:He's also. My channel is about vlogging at Disney World.
Speaker 2:I knew I liked him for reason.
Speaker 3:Oh great, that's awesome. I Honestly haven't been to the parks in like years. Man, it's been a long while I haven't either, see.
Speaker 2:My brother used to hook me up.
Speaker 3:The last time I went wasn't like even for fun, it was like for work and I don't know. It's like I want to be able to have that. Oh, actually, I am going on a Disney cruise in two weeks.
Speaker 2:I'm excited yeah yeah, it was, it was not my first choice for a cruise.
Speaker 3:But, you know, after thinking about it I'm like, okay, this could be exciting.
Speaker 2:Yeah.
Speaker 3:I think it's fun to be on the guest side because you're treated like a prince or princess, you know.
Speaker 2:Oh, yeah, totally.
Speaker 3:Yeah, but then behind the scenes Little difficult.
Speaker 2:So Um Kat says I was thinking that yesterday. I don't think of myself as a creator. I teach and use video and written content to do it.
Speaker 3:Yeah, yes, I don't know. I like what would you say at some point? Like when we, you know, visited the family like two weeks ago, they were like oh, what do you do now? All right, I guess some of them still thought I worked at Disney. So then, like our uncle went up to me and was like which office are you in? Are you in Glendale or are you in Burbank? And I was like, well, I heard that Neither.
Speaker 3:It's just awkward. But, um, and then when I told them what I really do, I don't, I don't know, it's like it's really hard to say because, like my course was a really big thing about like my, you know, youtube journey, so I was like I'm an instructor, which I I am, so that also hit a milestone, which is great.
Speaker 2:So I really asked 1500 students. Oh, that's great.
Speaker 3:Oh, my gosh that is, that was really like fun to see. I was like oh wow, it's like a. You know, that was fun.
Speaker 2:Yeah, do you have any stats on yours? My courses, I mean, I Just Tom, tom, just like we'll be at happier. And he's like oh, I sold a course it's not 1500, though it's probably closer to two or three.
Speaker 1:Maybe I was gonna say a thing and I don't remember what it was, so I think it's always nice.
Speaker 3:So when you like make a sale, You're like oh, this is cool.
Speaker 1:Oh yeah, it's great. I mean Sorry, I love the course, oh, that's what I say. I found a little, a little bit, of a life hack. If I don't want to explain what I do. Like you know, you're getting a haircut or something. It's like oh, what do you? What do you do? I just say I work from home and for some reason, that's enough people.
Speaker 2:Well, see, but he wants to shut him down. He doesn't want to talk about.
Speaker 3:I, I love it man asked me what I do.
Speaker 2:I want to.
Speaker 3:Let's go, you know see you, I'm with Tom on this. It's just so awkward. I usually just say I work from home, and then they can imagine.
Speaker 1:Yeah, which is?
Speaker 2:weird, because you guys are the ones with the friggin silver play buttons over here, and I'm like.
Speaker 1:I mean, I like talking about it with the, with the right people. So like if I met Kevin and I didn't know him and he was like what do you do? Well, I'd be much more into explaining what I do, but you kind of never know, and the thing you know, I? There's the Speaking of MKBHD. There's video I did like a year or two ago, or it's him in an Uber, but he's also the driver and he and he's the passenger and the driver's like, oh, like, so what are you doing?
Speaker 1:It's like he basically made this video. He's like send it to anyone who asks you this question if you're a youtuber. And it's like it's every like typical question of like what does it mean? Do you do this? How does this work? I'm like he's just trying to answer the questions as a passenger and an Uber and that's you know, when you have those kinds of things. Or it's like, yeah, I have a YouTube channel. People like, oh, I don't understand technology. Like my kids like YouTube Okay, I'm almost 40 and your kids probably don't watch, but like I don't know.
Speaker 3:Talk about it I think it's exciting. But there's like so many Conentations to it, like I had this problem even at imaginary. Like, okay, I was my goal as a kid to be an imagineer, but then when I would say, oh, I'm an imagineer, they'd be like, what's that?
Speaker 2:like they don't even know what the people know, like the people who know are psyched yeah.
Speaker 3:But then the and then you say that you're a content creator. Well, like, there's so many definitions to that exactly. It's like yeah, you know.
Speaker 2:I don't know it's. Mr Cameron Jinky says I've been saying that I create media. It's been easier.
Speaker 1:Yeah, I like that, like I create online media I.
Speaker 2:Don't know. I don't think there's anything wrong with just saying you have a YouTube channel. I mean, that's what I do, so that's my normal thing. I have a.
Speaker 1:YouTube channel oh, like Audio video production.
Speaker 2:Look how sad, look how uncomfortable he looks. Do you see this so uncomfortable?
Speaker 1:Well, because if the person's into it, then I'm like let's talk about All the stuff, but that's for me. That's rare to encounter in real life, especially in the wild, like not at NAB or something where somebody's like what do you do? And it's like like people. People look at me like I have three heads when I say like I'll do like a camera review or a microphone review, and they're like like a. Review like what is a review and it's like what the earliest thing that was on the internet, man.
Speaker 3:It's just it's hard because I don't know. It's hard to explain. I.
Speaker 2:Say, I built a YouTube studio in my guest room, not a content studio, I Think. I think it's important to say YouTube.
Speaker 1:YouTube is a bit, because there is there's a difference in making videos and making YouTube videos or videos for YouTube, and that is a very like, because I feel like when I said video, people thought like you know, you have a camera crew.
Speaker 2:Not that's not what I do. I don't do like the commercial type of video production, so I always say YouTube, because it's like oh, you're the solo, you're filming yourself, yeah, yeah that's true. Maybe we can ask ourselves we printed our own business cards. What would we put as a title?
Speaker 1:I think all three of us have had our own business cards.
Speaker 2:We should oh my god, we should dig them out and like, look at the title.
Speaker 1:I don't have a title on mine. Oh, it just says my name. Like my URL.
Speaker 2:What, what did you have? You put one, kevin.
Speaker 3:I don't know, okay, I don't know. This is hard because I, when I was redoing my website, I was thinking about, like what should I put? I just put artists in designer, but that makes it sound so glib, like it's like, oh my goodness.
Speaker 2:It's like glib, how very glib, how very glib.
Speaker 3:It just sounds so awful, I don't like it. So I don't know. I'm trying to think of what?
Speaker 1:I'm going to ask Chad right now, speaking of AI, what's a good job title for a full-time YouTube creator?
Speaker 2:Yeah, it's going to say full-time YouTube, oh because you know the guy from Defunctland.
Speaker 3:He says that he hates calling himself a content creator, kevin Perger. He doesn't like because the thing is like he puts so much effort into those like videos, like he's. He wants to say he's like a filmmaker, but then you know he obviously only makes stuff for like YouTube. So it's like, what do you say if it's like in between? You know, because he's not just like a, I don't know.
Speaker 1:I had to reassess my my relationship with the word content I've become more comfortable with it.
Speaker 2:God used to hate the word he hate I mean Because to me it feels like, it's like meaningless. It's like widgets Like.
Speaker 1:I make widgets, but you're like no, I make handcrafted, you know, dining room furniture, whatever.
Speaker 3:I make widgets.
Speaker 1:It's just. It's just a thing, it's just something to fill up this thing that we can put an ad on.
Speaker 2:But that's because but see the reason why I think you think that is because your background is an English teacher. I think nowadays, if you ask a lay person, they're going to, they're going to think. When they think content, they think digital.
Speaker 1:Yeah, yeah, yeah, and that's why I become more comfortable just saying it. It's like it's you make something. Online Chat sometimes seems slightly passive, aggressive, Cause I said what is a good job title for full time content creator? And it said content producer and digital media entrepreneur and I was like it gave me one example. I was like can I have a few more? And then it gave me like way too many examples. It's not. Can I have a few more? Sure, here's a few. It's like, oh, one wasn't enough, here's way too many.
Speaker 3:What I'd like the word producer but then it kind of.
Speaker 1:Yeah, it kind of takes away from like creator though, because you're All of the all of chats has an, and so it's like online content creator and influencer. Youtube personality and video producer. Digital video producer and brand no.
Speaker 2:I would never say YouTube personality. Youtube channel owner.
Speaker 1:Content developer.
Speaker 2:God, I am a personality manager.
Speaker 1:YouTube personality.
Speaker 2:Well, yeah, it's like calling yourself a guru Like you can't. You can't call yourself a guru, that's like a title that other people say.
Speaker 1:Yeah, I don't know.
Speaker 3:Yeah.
Speaker 1:So that actually didn't help. Which, hey, you know what AI can't do Figure out what our jobs might be able to take our jobs, but it can't figure out what they are.
Speaker 2:Tatiana says. Titles have been on my mind too. I teach at a university in person and virtually online educator. Perhaps that would make sense to me? Yeah, the weird thing, though. I think I've seen it even.
Speaker 1:Maybe it's from my world of public education, but when I say like, oh yeah, I teach online, I feel like people immediately ask like who do you teach? What do you teach for? Like, what institution are you associated with?
Speaker 2:And it's like uh, oh, really I think online course I see that can have its own stigma too, like online courses.
Speaker 1:Yeah, it's hard to say like, oh, buy my course sometimes, because there's so many people who have given that a bad name as well. Even though.
Speaker 3:I think so because there's a lot of yeah, a lot of people have really diluted the buy. My course now yeah. I think when I said that I was an instructor, I think the first question I got from the family they were, like who do you teach? And like where I was, like all over.
Speaker 2:Oh, who do you teach Like? Who are your students?
Speaker 3:Yeah, and like it's just, it's just hard to explain, it's just hard.
Speaker 2:I know, but I feel like you guys are coming at it as if there's a right answer and a wrong answer. People are like you know, in that situation and I've been with you in most of the situations- that we've met people because we're always together. They're not asking you in terms of like all right, tom, this is a job interview, you better friggin like.
Speaker 1:I have something that like, even looking at Kevin's channel description, hey there, I'm Kevin, an artist and designer. I love an experience. Well then, it goes on. But even that to me is like so succinct. I wish I had a succinct thing that I was. It's almost like I don't want to go this far. But if you go on LinkedIn and people have their like way too succinct, like I hope people level up their ROI on quarterly whatever for this, that like yeah, it's too specific, but like yeah.
Speaker 2:I know. But then I look at mine and I'm like mine's hella specific bro.
Speaker 1:But I wish I had. I wish I had something like that that I was confident in but didn't have the like fakeness of the LinkedIn thing Like you're like like artist and designer works. But even that I would worry. Like on YouTube. I see a YouTube channel say artist and designer. But if you talk to someone in the real world like I'm an artist and designer, I feel like they're like oh, do you sculpt, do you paint, do you, what do you do?
Speaker 3:And it's like well, see, that's, that's the thing, it's like, it's so, it's so like relative to a person's experience.
Speaker 2:But then I feel like every every title is like odd.
Speaker 3:It's yeah it is.
Speaker 3:When you're say you are okay, it's funny. It's like the advertising, like roles, like okay, there's an account executive and and then in a in a company there's a marketing coordinator. They're the same damn role. One is one is part of an agency and one of the one is actually in a client company. It's just that. Like when you say account executive, it's like, oh, I'm an executive, you know like I, I have a business card, yet I'm just pretty much a marketing coordinator. You know it's, I don't know it's very. It just depends on, like, how someone perceives like that word. I think Right.
Speaker 2:Yeah, that's true. Nothing wrong with saying you have a YouTube channel. I feel like many people know that you can make a great living making videos. I feel like we're at that point. It's gotten better. Yeah, I think you channel, yeah, and then sometimes people go, oh, that's cool.
Speaker 1:Or if people are actually go, well, what's your channel If they know to ask like, what's your channel about? They understand a channel to be about different things.
Speaker 2:I've actually gotten the response like what do you make videos about?
Speaker 1:Yeah, more often, yeah, yeah, yeah.
Speaker 2:Cause it used to be do you work for YouTube or you have your own YouTube channel? When I said YouTube, creator.
Speaker 1:It's like oh so you work for YouTube.
Speaker 2:No, no, no, no, no, no. Like the platform is where I put my content. That I make is on YouTube. Yeah, sometimes it seems we're living on two planets or different dimensions. 90% of people I meet don't even watch YouTube. Oh yeah, that's funny.
Speaker 1:The amount of time I had to explain to my parents. Like you know, like the simple thing, like just go on YouTube and search how to solve the problem Literally anything, whatever device you're trying to program or whatever.
Speaker 2:See, it's crazy because, like when Tom's live, I mean how many countries? 10, I would say at least 10 countries were mentioned yesterday, specifically stated where they're from. Yeah, I'm like tuning in from like Indonesia, ireland.
Speaker 3:Oh, actually, what's the biggest country that like tunes in to your?
Speaker 2:home. Oh, for me it's the.
Speaker 3:US.
Speaker 2:How about you?
Speaker 3:For me it's the US, but then it's like, I think, india, and then it's like either Japan or South Korea. That's interesting. Yeah, it's very, it's very interesting. Yeah, Because I guess they do. They just don't leave comments. I guess I have gotten a lot of like Korean comments, but it's very fascinating to see that it's like oh yeah, like mine's, the US, the UK, Canada, Germany, India, Australia.
Speaker 1:India and Australia keep leapfrogging each other for, like the fifth place, it changes month to month. So, bailey, that means you need to get more of your friends.
Speaker 2:My LinkedIn is overcomplicated because I can't decide.
Speaker 3:It's tough, real though. I spent a lot of time trying to like redo all of that, like recently, I think, like last month, and I was like, wow, this is hard, yeah. But then I like looked at my other coworkers and how they position themselves and I realized that like they actually looked at my original description and I was like what the like? Experienced designer and creative director. I was like my gosh, you guys are so like, but they made it sound so much better and I was like wow, like when someone does it well, it makes it look so simple, like, oh yeah, of course, yeah, how else would you describe it?
Speaker 2:But, creative technologists.
Speaker 3:XR specialists. I was like, wow, you sound like your kick ass.
Speaker 2:Oh my gosh so impressive. That hour flew by.
Speaker 3:I told.
Speaker 2:Kevin, like you don't have to stay the whole time.
Speaker 3:I can't believe it's been an hour already. That's insane.
Speaker 2:So let's end with this. This is Tom's favorite question. What's next for Kevin, for your YouTube channel?
Speaker 1:Hi routine, Get a studio.
Speaker 3:Oh yeah, no, I think I want to make some. I kind of touched on this in my last video, but I want to make, I want to build something that's not attached to the technology, so like. I think that's one of the biggest things I learned is that I don't want my YouTube channel to be attached to like a specific thing. I want it to be attached to like me or something I made, so like I think. In my opinion, those are really good channels to where you know you wouldn't. No matter what you do, people will come back for the thing you made or you as a person.
Speaker 1:And like I realized versus blender.
Speaker 3:So I think a lot of people like every time they're just like oh yeah, I'm here only to learn a specific piece of information, but not necessarily like me as a person, yeah.
Speaker 3:And that's what I was really struggling with was like I don't know what kind of an audience like I want to have. But now, like I'm really excited about like this new project, I'm doing like I'm starting to create more story driven stuff with everything that I did learn. So I'm doing like the CEO project, which is like it's a CEO of the easy care desk plant.
Speaker 2:Yeah, you guys all have to see this. Oh, let me see.
Speaker 1:Hold on.
Speaker 3:Oh, there's, nothing, yeah, there's nothing.
Speaker 2:Oh, I thought there was an actual plant there, we'll see. So here this is what my brother did Look at this.
Speaker 1:Yeah, let's show them Theo.
Speaker 2:Okay, here yeah, look at that, it's so cute.
Speaker 3:So that's him trying to like put out a new leaf. But see, I wanted to work with like augmented reality, like new technologies. I don't even know what he was thinking and so this was like my effort of wanting to like do something different and I, you know I wasn't sure about this idea, but I really like, obviously like plants, and I really like making something like story driven. So.
Speaker 2:I feel very excited for you in this whole thing.
Speaker 3:I'm really excited about it too, because it's the first time that I was like oh, but I want to keep building it up and I'm also trying to do little Maxwell, which is like a series of shorts, obviously based on Maxwell the dog. But I was at a point where I needed to focus on like, okay, I need to do either Theo or a little like I want to do all of them, but I have to do the management order. So I think for right now, like I'm focusing on CEO and still doing like process stuff, because I've noticed that a lot of people don't Like after three years they're not really interested in the end result of the art, they just care about the process. Like I've had to realize that, like sometimes I make a real or a video, people don't generally like the engagement of the final piece never gets more like more engagement than just like the process of creating, and that's what I've realized is that people are just interested in the process.
Speaker 3:So that's kind of where I kind of want to like go is like just to, you know, obviously, focus on the process, focus on things that have brand equity, that are story driven, things that like are not tied to another factor. That's what's important for me this year. Yeah, like passing 100k, because, like you know, it's hard to build a channel, like you don't want it to come crumbling down. If, all of a sudden, your channel is based on unity and then all of a sudden, unity decides to charge creators 20 cents, like every time they want to license a game, like okay, then your views are going to go down because no one wants to use unity anymore.
Speaker 2:Yeah, yeah.
Speaker 3:Like you need to make something that's you know reliable, and I feel like that's like stuff that you make or you know something that's like relies on your personality. I don't know.
Speaker 2:Yeah, yeah, like you because you are. A lot of your popular videos are roadcaster, but you did a good job of like and audio and podcasts. Roadcaster is a tool. Yeah, as part of that workflow.
Speaker 1:That's my one of my favorite tools for those things. But that's why I have dialed into audio video production and I just keep thinking of an AV club, unfortunately, like I really wanted to lean heavily into the idea of an AV club, but there's I don't even think they're around anymore. But for like 20 years plus years, there was an online music magazine blog thing called the AV club. That was like the number one place for like album reviews, concert reviews, interviews and stuff and like everything that involves the AV club is them and so like. But that's what I that's what I keep thinking in the back of my head is like okay, it's an audio video club.
Speaker 1:It's the nerds from the high school that like not the cool program I taught, but like back in the day where it's like the kid would wheel in a cart and like try to make something work so that you know, yeah, yeah, you know who you're talking to. Yeah, that's, that's.
Speaker 3:You'll sound like a really relatable personality top Like. I think that in all of your videos I feel like you've been able to balance so well you as a person plus the product that you're talking about.
Speaker 1:Yes, I mean, I think, a lot of people aren't able to do Is that, like you have.
Speaker 3:your personality really shows through every single thing that you do.
Speaker 1:Which is.
Speaker 2:I think you combine like the expert because, like you know, in YouTube coaching terms, it would be like being authority or teach what you know, but you also, you also. I don't know if you intentionally do this, but you showcase the lifestyle of it. Yes, 100%. This is your office is like a story in itself, yeah, interesting. I saw on your live stream, huh.
Speaker 3:On your live stream, like I guess someone was saying like Tom, why don't you do a video on the, the, the, the, the, the the analog. The analog pocket? Yeah, and that's the thing. Is that like, yes, you're in the AV space, but the thing is your, your personality? Like seeps through that people would even be interested in hearing you talk about something else, like not even related to AV, which is crazy. Yeah, when I was like my second channel, definitely does come in where it's like cause I do want to be aware of.
Speaker 1:You know the same thing you were saying. Like, even if I try to branch it out a little bit, the people did find this channel or subscribe to it for a reason.
Speaker 2:A reason yeah.
Speaker 1:You know, and I can see that even on my second channel, not that it matters, but a lot of my earlier videos were music related and then they switched to hockey related and I can see the the lack of interest in hockey related content, but it's like I don't. You know, in that world I don't care.
Speaker 1:Like a video can get zero views and I couldn't care less because it's just putting the stuff out there. My main channel, it's a little bit of a different story. It's like okay, we are, we are, I'm, I'm happy to be in this box but there is a little.
Speaker 1:There is a bit of a box here, but I do know I will say like for me, if you go back and watch a video from like six years ago or whatever, like they feel the same, but there there is a lot less personality in it Cause I was so focused on like, not wanting to waste anybody's time, Like they're here for the info.
Speaker 1:Let me get out of the way and I remember it wasn't until I hit 10,000 subscribers who actually did like a thank you 10,000 video. I think it was just a video. I don't remember if it was a stream or a video, I think it was a stream, maybe it was both.
Speaker 1:Um, but that was the point where I was like you know what, maybe it would be okay if I did put some cheesy jokes in here and did whatever, and that, for some reason, 10,000 in my mind was not that I needed a number, but that was where it felt okay to like, yeah, I'll just put a little more personality in here. And then, um, and it's a bummer that I'm kind of disappointed that for me it was connected to numbers, but it was when I hit 100,000. I really felt less pressure in a way, because it felt kind of like there are so many people who have checked yes on this. That like when those other people are, like when those other people show up and like you suck on your channel, blah, blah, blah, blah, it's like I don't know, like I disagree, because look at all these other people who disagree with you there.
Speaker 1:Yeah, it was a weird reassurance that it would be okay to try different things and whatever. And it's like it's not that it had to be any specific number. Um, I could have done that with 10 subscribers or whatever, but it was something that happened with 100. And yeah, and so you know, going back to Kevin or earning 100,. I just hope you know how excited I am. I hope you know how excited we are for you yeah.
Speaker 1:I'm proud of you. We are, and how awesome.
Speaker 2:It is Like dancing in the living room, like yeah.
Speaker 1:I felt that because I have been meticulously checking not meticulous but every couple of days like where's Kevin? At we're fresh and even I think it was yesterday before I was like I should check out where Kevin's at, because I wanted to make sure to like not miss it, and then I missed it.
Speaker 3:That's okay, it's, it's hilarious. You know, like I hope that I can feel that way, like how you, you know, felt comfortable at 100,000. I don't know, maybe it'll also. It's just because I haven't really been uploading a lot.
Speaker 2:Yeah.
Speaker 3:That's what it is, and I just need to get back into the rhythm of like uploading and then maybe I'll be, like you know, more confident.
Speaker 2:Well, I feel like you have. You have like the space too you know, and it seems like you're I think so, I hope so. It seems like you have a stride. You know you could just do this, it's so different for everybody.
Speaker 1:I was thinking about this too, because it's like you and I were talking about YouTube coaches a lot and you know Kevin's experience of 100,000 versus mine versus anyone else, versus anybody's experience with 10 or 100 or whatever. The analogy I was using which works you're talking about Disney rides is like if you go on Pirates of the Caribbean and everyone's in the little boat, even though you're all at that theme park, on that ride, at that site at that same day, at that same time, how you all got there is so different, like the things that led to each of those people being in that boat on that ride at that time is like everyone had a completely different journey to get there, even though they're in the same place. And I feel like that is what YouTube is, where it's like, oh, you have a YouTube channel that has X number of subscribers or makes a certain amount of money or has been this successful or whatever.
Speaker 1:And it's like, yeah, but literally every even though it looks like here's, you know, 10 successful channels the circumstances that led to that are so completely different for each one of them.
Speaker 3:It is. It's kind of nuts to think about that. It's like whoa yeah.
Speaker 2:Yeah, all right. Well, we can end it there.
Speaker 3:We can end it there.
Speaker 2:Well, congrats again.
Speaker 3:Congrats. Thank you guys so much, and thank you so much to everyone that tuned in. I appreciate it, yeah.
Speaker 2:Yeah, go check out Kevin's channel if you haven't already.
Speaker 3:You guys are the best YouTube supporters.
Speaker 2:Oh Heather.
Speaker 3:Especially you had oh my gosh.
Speaker 1:The absolute best on the planet? I don't think I would have ever done.
Speaker 3:this is like a. It's a huge part of my life now, but I remember even thinking like 10 years ago and I was making fun of you for it, dude, kevin straight up, straight up, my first vlog, the very first.
Speaker 2:Well, I don't think you were the first person. I don't know You're the first person that I can remember. It must have been a YouTube.
Speaker 3:Of course, because I'm your brother.
Speaker 2:Yeah, and I was like Kevin, look at my blog and he was like you need to take this down. Like you need to take this down right now. If you turn this, you're never going to get hired. Everyone's going to think you're totally incapable and like, blah, blah, blah, blah, blah, and it's just, I don't know if I said it that harshly, but that's how I do it, I do.
Speaker 3:Okay, I do end up remembering that. Yeah, and then I joined in on your videos and then Heather made me dance on a street in the middle of the day during a Facebook live. I had to dance. This was, this is one other was just so funny because we're on a live stream right now.
Speaker 2:This was when live streaming was not accessible to the common person.
Speaker 3:Was it like just released? No, it was Facebook live.
Speaker 2:Yeah, like you couldn't just go live on your phone, you there were still like restrictions, like you could. People could not go live easily. And then all of a sudden, facebook flipped the switch and I was like Kevin, we have to try this Like and I need you to help me do this.
Speaker 1:And we can only do it by dancing in the street.
Speaker 2:For some reason, that was the now I got.
Speaker 3:That's like one of my favorite videos of you, because I remember you made me a screwdriver in the beginning, because I was like I can't do this and I'm sober.
Speaker 2:Oh yeah, yeah, I know, we totally had to liquid, courage it up.
Speaker 3:Yeah, but. I don't know how they've always been that kind of a person where you know it's just come so naturally for you and that's so infectious. I think that's. Yeah, you've played definitely a huge part.
Speaker 2:Oh my God, kids Whoa.
Speaker 3:These kids.
Speaker 1:Oh my God, on this video.
Speaker 2:It is set July 19th 2016. Wow yeah, I was like the best, oh my.
Speaker 1:God.
Speaker 3:Oh my God, oh my gosh, oh man.
Speaker 2:Yeah, and then like I had him learn a dance, that we would do on the street. I know and then like literally it, this is in the middle of Long Beach, like Long Beach, California. I just took the phone and I was like we're going to do a flash mob like down the street.
Speaker 1:Two person flash mob.
Speaker 2:Yeah, we're just going to dance. I just put my phone on a tripod and we just walked down the entire street. This is my roommate.
Speaker 3:Oh, prank good, Prank good joined. Yeah, oh that was actually a lot of fun.
Speaker 2:This was like a Sunday when, like, brunch was happening, so all these restaurants like had their like tables and chairs on the side. Oh, here, this is one of us out the routine. I can't play the music because it's like just into really, but oh here.
Speaker 3:Oh you had Dad, dad, dad, dad, dad, dad, dad, dad.
Speaker 1:Dad, dad.
Speaker 3:Dad.
Speaker 2:Dad, dad.
Speaker 3:Dad, dad, dad.
Speaker 1:Man, oh, my God.
Speaker 3:No one stopped to be like you guys, no one.
Speaker 1:There's a lot of people walking by or maybe I don't know.
Speaker 3:I phase that out of my mind and Going with it. Oh man, Oof.
Speaker 2:I know it's there he is.
Speaker 1:YouTube's newest hundred K creator.
Speaker 2:If you want to watch this. It is a classic. I got to put the link here because it's so good. This is when like like I had, I knew but I didn't know, and like I missed that part of my YouTube journey when it was just like testing.
Speaker 1:I think this is like experimentation.
Speaker 2:Yeah, this is like everyone's, like when you first start a channel and you're just like, I don't know, I have no idea. I just want to make something, but I don't know, and you know you're making 3D printing videos and making videos about whatever.
Speaker 3:That was fun. I missed that. I really missed that. There was just something like fun about that experimentation phase. You're just trying to figure out like, oh, what is it that I like?
Speaker 2:Yeah, here, mr Cameradrop, take talk Exactly, we have no idea. I don't even think like Well, like YouTube live stream was definitely not a thing yet.
Speaker 1:No, and there used to be a free with the restrictions, what yeah?
Speaker 2:you needed like a hundred subscribers or something and then you needed to install like something that like OBS, but not. It wasn't free.
Speaker 1:Yes, it was, it was a complicated very complicated.
Speaker 2:Yeah, anyway. Well, that was fun. We've come a long way, huh.
Speaker 3:Wow, oh yeah, you should do it again in Palm Desert. I'm just kidding and I'm sorry.
Speaker 1:Hell, yeah, I am down. Have fun, have fun, guys, you can hold the camera. Moderate the chat on that one.
Speaker 2:You can fly the drone, yeah, ok, all right, stream from drones. Thanks, kevin.
Speaker 3:Thank you guys for having me. Congrats, yeah, yeah.
Speaker 2:All right.
Speaker 3:Ross and Monica and New Year's. I just saw the comment from Catherine.
Speaker 2:All right Um.
Speaker 1:I have a clear the table it's time to clear the table.
Speaker 2:But, my outro screen doesn't have you, kevin, so sorry.
Speaker 3:Oh, that's OK.
Speaker 1:All right, well, thanks for watching, thanks for listening. I hope everyone has a safe, happy, healthy, fun rest of your week and we will see you next time.
Speaker 2:Bye.