The Couple's Table
The Couple’s Table is a livestream podcast hosted by Heather Ramirez and Tom Buck. Join us, for better or worse, for richer or poorer, in sickness and in health, as long as we both shall podcast and stuff!
The Couple's Table
What We Got Wrong About YouTube
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Everybody makes mistakes, everybody has those days...so let's talk about some of the things we've gotten wrong about YouTube over the years.
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Hello and welcome. My name is Tom.
SPEAKER_03And I'm Heather.
SPEAKER_00And you're sitting at the Couples Table.
SPEAKER_03The Couples Table is a live stream podcast here on this channel. Join us for better or worse.
SPEAKER_00For richer or poorer.
SPEAKER_03In sickness and in health.
SPEAKER_00On all of our streams. I don't know what to say. Because it said it's for as long as I don't anyway.
SPEAKER_03Hello. Hello. This is your second stream of the day, Tom.
SPEAKER_00I know. I'm just creating the content today.
SPEAKER_03I'm getting my hair cut today. And I'm kind of excited about it because I it's a lot. There's a lot happening, isn't there?
SPEAKER_00I think it's fine. But I'm excited for you to get it cut. Whatever you want is perfect.
SPEAKER_03It is episode 109. Yay. Hello, everybody.
SPEAKER_00Hello, we got lots of people here. We got lots of people that were in my channel supporter exclusive VIP live. That was fun. Yeah.
SPEAKER_03Yeah. I was worried for you because so Tom did a channel uh members only live stream over on his channel.
SPEAKER_00True.
SPEAKER_03That was supposed to be A V QA.
SPEAKER_00Yeah, and I messed up the audio immediately.
SPEAKER_03And as soon as you went live, the audio was off. But I was very proud about how you handled it. Because I know whenever something like goes wrong on a live stream, Tom panic mode. Just panic. I could just I feel it. I felt so bad. But I was like, no, he's got this.
SPEAKER_00I got it.
SPEAKER_03You got it. You did well.
SPEAKER_00It was. I don't know if it was a road, it was a bug, though. It wasn't me doing anything wrong. It was a straight up bug. It was a bug. Yeah. I don't know if it was an e cam or in the roadcaster, but something bugged.
SPEAKER_03Something was a bug. Hello, everyone. Parker Jennings, Acapella is here. Acpella said some really nice things about her podcast. I know. Hi, Michael. Mr. Cameron trick in the house. Homesick Mac, what's up? Rio Pel room. Spiral lab. Loved your videos, especially the jumper broth. Thank you so much. Hey Jay. Keith is here. Introvert amateur is here. Call me Cubby in the house. Hey, Chris O, what's up? Good to see you. All right.
SPEAKER_00So we are talking about things we got wrong about you. I've believe it or not been wrong about things before. You? Me, I know. Crazy.
SPEAKER_03Yeah. Well, do you want to start?
SPEAKER_00Well, you said you had something that you wanted to show me, but I don't know if that's that's maybe a later thing. Well, you've been teasing me for like a day about this thing. But maybe that's something. Maybe maybe it'll find its way into the conversation. I don't know what it is. It'll find its way into the conversation.
SPEAKER_03Well, okay, let me let me pull it up.
SPEAKER_00Okay.
SPEAKER_03Let me let me pull it. I don't even know why.
SPEAKER_00So while you're doing that, when we talk about things we got wrong about YouTube, we're essentially talking about like obviously misconceptions that we had about the platform. But I think, I think the way that we want to approach this is more from like less the standard YouTube best practices thing of like, you know, I thought I had to spend two months making the perfect video, and it's like, no, just make a million crummy videos. Like the this the standard advice you hear a lot, and more about I don't know, maybe maybe offbeat or more personal things that we have learned through the platform or from creating on the platform for a while. I guess that could be a little bit of everything, because we had all kinds of things.
SPEAKER_03It could be all kinds of things. Because I feel like even like even if it's the same point, we have different experiences with it.
SPEAKER_00So and that's how that's that's how YouTube is, which is why it's so tough for anybody to give, like, other than make videos, I guess. That's like the best advice. But anything else, there's so many variables for so many different people.
SPEAKER_03So I don't know who said I think it was Amir when we bumped into him at the arena, but he quoted this from somebody else. So this is just from the great vibe.
SPEAKER_00So we're hearing Heather quote someone that we bumped into in real life who was quoting someone else.
SPEAKER_03But they said that YouTube was a journey, like an ongoing journey of self-exploration. And I was like, that's it. That's it. Like that it because there's just so many variables, and I honestly think that most of it has to do with like the creator, you know, it's like, I don't know. Your priorities might change, your things that inspire you will change, your gear levels up, like all of that, and all of it could play a factor in into your, you know, how you create your content. But anyway, do you want me to pull up this video?
SPEAKER_00Sure, yeah. I don't know what it is, so you want to give me some context?
SPEAKER_03Well, I guess this is something that I was wrong about, but the thing is it's it's kind of hard for me to like pull it up.
SPEAKER_00Well, yesterday Heather said she was watching one of her old videos, and she was like, I need you to watch this because it's like the cringiest thing, I can't even look at it. Which Heather like never says about her stuff, you know. Like, yeah, we all we all have those feelings when we go back and watch things are made where we're like, oh, I don't know about that. But you you especially are you tend to look back on your work with like a sense of pride and like I look at her. Because I'm happy I tried.
SPEAKER_03Yeah, yeah, totally. But this was like really embarrassing. Like I was very And I don't know what it is, I haven't seen it.
SPEAKER_00Very embarrassed.
SPEAKER_03She told me I had to wait until I gotta, it's all the way in the archive, so that's why it's oh it's on Instagram. Yeah, it's on Instagram.
SPEAKER_00Oh, I thought it was a YouTube video.
SPEAKER_03It is a YouTube video, but I see the gram is great because I cut it to, you know. So it's a YouTube video.
SPEAKER_00You're gonna have to go back a while here. So I saw a comment from Hassan that asked if the LCT 440 was going into the roadcaster. No, when we're in Heather's room, everything goes through the FocusRite 2i2. So since this is a condenser, it can go into any interface super easily. This is the Lewitt LCT 440 pure, um, which I've used I've used actually quite a bit now, and I like it a lot, so I wanted to use it and see see how it sounded today. I see Raphael's there. Thing he got wrong from the start is where the actual money can be made, linked to YouTube. I my initial impulse was actually a money thing too, because I specifically started with zero intention, not only no intention. Stubbornly, though. Yeah, not even like you were stubbornly. I didn't intend to make money, but I was like, I shouldn't be making money from this, is kind of the attitude.
SPEAKER_02It's like, dude.
SPEAKER_00And I was definitely wrong about that.
SPEAKER_02Trying to be noble over here.
SPEAKER_00Well, I like I I understand where I was coming from and I actually still identify and relate to that, but I was also, you know, I was wrong and misguided.
SPEAKER_03Okay. I just want to make sure that um the volume plays. So how do I if I share screen, let me um well here, let me play this. And then if I go to share screen like this.
SPEAKER_00I don't see anything. Because we would need like a loop bag. I don't see anything.
SPEAKER_03System audio. There it is. There, can you hear this?
SPEAKER_00I like a business suit there.
SPEAKER_03Or general. Okay, so this isn't it.
unknownOh my god.
SPEAKER_00You look like this. You're like the principal.
SPEAKER_03Or general. Or general or overall, okay. So here's the embarrassing video.
SPEAKER_00Oh my god.
SPEAKER_03Bargain boy. Vince it. Shh. Okay, ready? Are you ready for this? Wait, let me turn up the volume here so you can actually hear it.
SPEAKER_00To answer your question, it's on no no processing. Okay, here.
SPEAKER_03Heather, how are you gonna pay your bills? Sometimes I just want to scream back and be like, you know, that's my problem. Like, if I end up broke, your ship will keep sailing. My idea for the movement evolved again, but this time I think it's reached its zenith. I think I have finally come to the vision of what the final result will look like for this movement. What it would look like if it was up and running and everything was good. So now that I have the final form of the movement, I'm just starting from the top and working backwards rather than building up to that. The basis for the movement is not income, it's impact. Prioritizing for impact has really allowed me to go big with my ideas. Anything I do in the summer for this thing, the goal is to maximize impact. Heather, how are you gonna pay your bills? So let's say it.
SPEAKER_00Okay, so first of all, that was the same summer that I was developing a program called Impact, by the way. I know that's cool. Even though we didn't know each other when you recorded this.
SPEAKER_03That's hella weird.
SPEAKER_00What's I don't see what's embarrassing about that? I mean you said movement like 50 times, but No, that wasn't the embarrassing thing. So so here, I mean thinking you have reached the zenith of something like embarrassing thing. I have reached my final form.
SPEAKER_03So here's this May 10th, 2016. That's what's like a month into your self-employment seven years ago.
SPEAKER_00Yeah.
SPEAKER_03Seven years ago. Okay. And the reason why I find that specifically so embarrassing is because of the final form thing. I was so sure. I was like, this is what it's gonna be. Oh little girl. I have no idea. Like seven years later, you're still not gonna have any idea what the hell you're doing, dude. Like, it's just I mean, it it's it's it's cute that you think you know, you know, like that. I just I don't I don't know. It's I I guess I can see it as like you know, admirable that I took a stand and I was like, this is where I wanna go. Yeah, but it's like I I feel like this is applicable to YouTube in terms of what we got wrong, is that like you can't it's hard to I think where we are in our YouTube journey is not where we thought we were gonna be.
SPEAKER_00Oh no, not that.
SPEAKER_03But that doesn't mean it's a bad thing. Like for me, it's way better. Yeah. And that's the thing, like, I feel like I was so desperate for wanting to have the final product as my as my goal, like envisioning that. Because to me, it's like the advice is like, if you're like, how how do you know you cross the finish line if you don't know what it looks like? You know, how do you measure progress? Like, how how do you know what you're building? How do you know what you're working towards if you don't, if you can't envision it? And it makes sense, like, you know, I don't know if you if you take it to something as as very black and white as like I want to run a faster mile, right? So say you say you like don't run at all and your goal is to run a 10-minute mile. You can measure literally like the numbers to get there, and you know what it, you know, what what it is to accomplish that, and you can manifest it and envision it and stuff like that. But with YouTube, it's like, I don't know, it's just there's just so many things. And the embarrassing part was that I thought I knew.
SPEAKER_00I know that's all. I feel like see, the I guess the reason as an outsider looking in on that, it's like so. To me, it's an admirable thing to see somebody going through it, and it feels like, and I could be wrong, that a month or so after quitting a job. I was still working. Oh, you're st in May?
SPEAKER_03Yeah, I put in my notice.
SPEAKER_00Oh.
SPEAKER_03But like I couldn't give two weeks' notice. They they gave me six weeks.
SPEAKER_00Oh, so you didn't I thought you quit in April, but you gave your notice in April.
SPEAKER_03I gave my notice April 16th, yeah.
SPEAKER_00Oh. That's well, it's coming up on that anniversary. But Oh, that's weird. Well, okay, so I guess this changes. I was gonna say somebody who made this big change and then kind of realized, like, okay, I still have my feet on the ground, like I'm still going, the sun is still rising, the days are still happening, and that gives you a little confidence.
SPEAKER_03I mean, I already felt that shift because like it in a way, I I couldn't retract the you know, the resignation. Yeah. So the fact that like I was starting to tell people about it, people were asking me, like, where are you going from here? Why are you quitting? Like, what do you what job are you getting next?
SPEAKER_00What did you tell him?
SPEAKER_03I told him I was gonna I'm gonna try this YouTube thing for a bit. I'm gonna try to go solo. Yeah. So like, you know, I I I feel like that's why I made this video because every time I talked about what what happened.
SPEAKER_00There's so many people out there.
SPEAKER_03Oh, Tom's gonna get I'm gonna I'm gonna wait for you because I'm I'm like talking to you. Hello. Just because it says there's I remember a time in our journeys, nothing to be embarrassed about. That wasn't a bad at all. I know it's not that it's bad, it's just like I don't know. I I really feel a physical cringe reaction.
SPEAKER_00Well, I remember when I made my first, I mean my first video I thought was you know pure brilliance, and it's actually okay. But I remember my first like vlog video, like the first of the 30-day vlogs. I was like so proud of it. And I remember you going, like, oh, you I can't wait till you can look back on this and cringe because you know everyone has that feeling. And I remember thinking, I'm not gonna cringe. I'm not gonna do that. This video is too good. Like that might be what most people do, but like I'm not gonna do that.
SPEAKER_03So the reason why I made that video specifically is because when I was starting to tell people about what I was doing, everyone was like, How the hell are you gonna make money?
SPEAKER_00Right.
SPEAKER_03Everybody.
SPEAKER_00Yeah.
SPEAKER_03That's why I was like, What why is that the first That's still the first thing that why is that the first question that you ask? You know, like Yeah. And it was very frustrating.
SPEAKER_00And it's still well, even yesterday I met, I was talking to somebody yesterday, and I they, you know, of course they're like, What do you do? And I was like, Oh, this is you know, this is what I do. And their fur their first thing they said was like, oh, like passive income. And I was like, Yeah, I don't know. Like, no, but kind of, but no, like, you know, I don't know how to explain it. That's why it's like, I don't I don't know how to answer that.
SPEAKER_03I guess one of the things that I noticed, like, I don't know if this has to do with the topic, but one of the things that I noticed was that the people like when I would tell people that I'm gonna try doing YouTube, and the people who would ask me things like, uh, oh, what are you gonna make videos about? Or like, you know, show me how you make a video, or what was your most recent video about, or you know, whatever that versus the people who would ask me, like, how are you gonna make money? How is that going to be like, how's it gonna work? Right. To me, I I feel like I could um I don't want to be judgy, but I feel like I could kind of see a difference in the in the in the risk of course taking of the person that was asking me. So like of course my mom is like, how the hell are you gonna make money? But some you know, someone like you, you didn't like I don't think ever, ever you asked me like, how are you gonna make money or his day? But like your questions were like, oh my god, this is so cool. Like, why did you how did you come up with this idea? Or what made you want to do this? Or like what channels do you watch? What inspires you? Like those kinds of questions I feel like you know, it's like it's the whole, you know, um, what if it doesn't work versus what if it does? Right. It's just that that outlook on life. And I feel like uh, especially if you well, here, I'll I'll talk to my past self, right? Like the one thing I'll give my past self a high five on is that you definitely weren't thinking, what if it doesn't work? Like you I threw that out the window.
SPEAKER_00You had no choice, yeah.
SPEAKER_03Cause I was like, it I I don't want there to be a plan B. This is the plan. And it will evolve, it will change, but I'm gonna freaking make it work. And I don't care, like there's no backup. Because I feel like if you plan for a backup, then like with my like ADHD mind, it's like having four channels. Like, I'm always gonna have like I'm going to keep it in the field of view versus like I just need to go forward and like approach each fork in the road as it comes.
SPEAKER_00That makes sense.
SPEAKER_03Anyway, sorry.
SPEAKER_00No, why why are you sorry?
SPEAKER_03That's what I wanted to.
SPEAKER_00I think that's great. And I think there's a lot of cool chats happening right now about it. Um, let's see here. There we go. Carissa says, I remember that time in our journey. Yeah. Uh an introvert amateur thought that 250 the blew your mind when your 250 sub channel made $15 from affiliate in the last two months. That's cool. I mean, there's always that thing for for people where like it doesn't even matter what it's like, your first dollar or whatever about like you made a dollar making something. It's very different than making a dollar from punching a time clock. And it is it is pretty cool. Uh 4 Energy says, that's just your state of mind at the time. Don't feel embarrassed about that. There's also change. And you've grown leaps and bounds. It's not always about money, it's about being your creative and authentic self. Yeah, and that's I I it's I don't know. So I I guess what how do we want to approach our discussion about things being wrong on YouTube or people getting stuff wrong?
SPEAKER_03Well, okay, there's so many things I've gotten wrong. And like it's it's you know, it's crazy because I'm very happy with where I'm at. You know, like I'm very, I feel very successful, and I and I every single day I wake up and I'm like, I can't believe this is my life. I'm so grateful because I know it's because of the journey, right? But there have been many costly mistakes and things that I've invested in, not just money-wise, but time-wise. Like I have been distracted with something that took a year, you know, like I ended up going in that direction for a year only to look back and be like, well, that's not that ended up not being for me. And I think like especially I would say the first two, three years of YouTube, like you know, in 2016, like really I I felt like there was there was such a formula back then. I feel like now we've kind of accepted that like you know, channels take on many different types of forms and formats, and you know, no two channels look alike. But back then I felt like there was such a a formula of like this is what a successful YouTube channel looks like, and you just crunch out the videos and like feed the algorithm. That was the thing that was you know, people kept saying that you gotta feed the algorithm, and I'm like, um, yeah. And every time I tried to do the thing that you were supposed to do, I just I don't know, it felt wrong. I didn't it just didn't feel right. And I would I I noticed that I wouldn't stick on that path for very long. And then of course, because I felt like I wasn't doing the thing that you were supposed to do, I would just beat myself up. I would just feel really bad. Like, why can't I do this? And you know, start going in circles. But I don't know, that's one thing I got wrong.
SPEAKER_00Yeah. Um Freddie always says that's a great example. I would love to watch a video talking about when the first moment you made money on content creating.
SPEAKER_03Oh, we can do that. We can do that next week.
SPEAKER_00That'd be a fun one, yeah.
SPEAKER_03Yeah.
SPEAKER_00Even normal fields like the stock market depend on the person, what perspective they have. Some say they can make money off it, so they see it as a gamble waste of time. It's um I mean, so to take it back to YouTube, it's like everybody's goals, you know. It's I I think a common thing that happens all the time is like you might hit a milestone on your channel, say a subscriber milestone. Whatever it is. Like any number that you're like, dang, I never thought my channel would hit this number. And then you'll get people saying, like, congratulations, well deserved, and you'll get somebody else very well-meaning going, like, I can't believe you don't have more subscribers. Like, I love your.
SPEAKER_04I know you hate this.
SPEAKER_00No, I don't, I don't hate that, but it's like it's such a fun, it's such a weird thing when it's like I love it when people say that I just shared a comment. It's a kind it's a kind thing to say, but it's funny when you're when you're saying, like, wow, this thing I'm at right now is like awesome, and I'm excited. Someone's like, oh man, I can't, I'm so sorry. Like, what a shame that that's all you have. And it it and there's no different, like it's you're looking at the same thing. And so it just comes down to like what your specific goals and perspective, and like, you know, what your specific point of view is with what you're trying to do, which is so so different, and it's so difficult because you you can't help as a person, but sometimes play the comparison game where you look at what other people are doing, right? Not just what they're doing, but how well they're doing, and and you know, like there there really is no correlate correlation. You think that there should be like, oh, we we have similar channels, we do similar things, shouldn't these similar things work? No, not at all. Like it doesn't it doesn't work that way, yeah. Bailey's going to sleep. Yeah, you've been up for a while.
SPEAKER_03So this is what a successful YouTube channel looks like. Thanks, Action Crypto.
SPEAKER_00We're in it.
SPEAKER_03It's funny because I really should I think I'm gonna include this in the next vlog, but every single time I check uh my YouTube analytics for this channel, it's negative subscribers every time. And I love that. I think that's great. So excited. I know. Like I wish I could um it, you know, if I could build one thing into the platform, I wish I could purge subscribers or like remove subscribers, remove followers. There's a there's a feature on Instagram where you could remove like if someone follows me and they have like no pictures of their own or they have a really weird. Weird ratio where they're following like 4,000 people, but only have like 10 followers. I'm like, okay, this is a weird like account. So I just remove follower, and it's not a block. It's not a, you know, they're not gonna find out that I remove them as a follower. They can discover my profile later, but um well you even said once statement about it.
SPEAKER_00Yeah. I remember though you had said, like, if there was a button of, you know, purge anyone who hasn't watched a video in the last 12 months or something.
SPEAKER_03Yeah, I would love to do that. I wish that that were a thing. So anyway, I'm getting a bunch of negative subscribers, which is great because I'm so happy that like I don't know, the it's like the culling, I guess. Yeah. I forgot why I brought that up. What were you talking about?
SPEAKER_00Well, we're just talking about like someone said this is what oh action crypto is what a successful channel is. Like you're like, this is a channel that's losing subscribers.
SPEAKER_03Yeah, right. So like you know it's hard because I feel like if you, you know, if if my past self looked at my analytics, they'd they'd probably go back and get a job. Like, oh crap. Um because I'm I'm bleeding out subscribers at this point, but I I'm more uh happy with like the confidence I have and the just the you know like what I'm trying to do here, and I feel like that is the more important thing, and if I could align that with more money, more of the right people, more of these other things that are very practical, you know, goals, great. But I think the thing that I got wrong is that like I approached YouTube as being a content creator versus a platform on which I could create content, right? And I feel like being a full-time content creator where you are literally getting paid to create content, and it's just like you're you're you're just a cog in the wheel, and really anybody can create the same content that you are, and you're just kind of feeding the thing, I feel like that I don't know. Like when I did that, I was very burnt out.
SPEAKER_00That's a very scary place to be.
SPEAKER_03You know, versus like what's my voice? Yeah. What am I trying to say to the world? What kind of impact do I want to make? Like, what kind of comments do I or how what do I want people to take away from this? You know, like yesterday, or was it yesterday? I uploaded that vlog. I think it was yesterday I uploaded my most recent vlog. And it was a vlog about me and Tom's like day-to-day. It was basically it was Monday, and I just vlogged, right? And I my goal was to just vlog, but my goal as a creator, like what do I want people want people to take away from this? Is like we are at the finish line, we're full-time, like there's no working up to that. We've been doing that. And I feel like you know, I feel like when people think of successful YouTubers, there's this like crazy glamour, like lavish, huge, like big, crazy lifestyle that goes with it. But like for me and you, it's like, yeah, we're making videos, you're going ice skating.
SPEAKER_00That's lavish.
SPEAKER_03Now we're eating lunch, and then we're gonna go hockey game. And like that, you know, and I I just wanted to keep that for me. You know, it's like if if 2016 Heather could watch a future video, it's like that'd be cool. This is I would have loved to live this, you know, like this is cool. I I'm I'm glad that we can show a different um, I don't know, like path, you know.
SPEAKER_00I'm glad that we could show a different um what's something that's always super interesting to me, which is why the perspective of you being glad to lose subscribers is interesting. Because when you know, when we met, you were like celebrating milestones. I hit 5,000, I hit 8,000, 10,000 was a big one. And the thing, like, I'm I'm so fascinated about channels that have been around for a long time. So seven years in your case is a long time. Other channels, like I was talking about Marquez Brownlee or I Justine, like, which obviously like they're huge, huge channels, but they've been doing it for over 10 years, and they can't like I'm sure that their metrics for success have changed. Obviously, like they have changed, their channel has changed, the platform has changed, but they've had to sort of like shift and navigate. Yeah, and I feel like that those two are some examples of people who have even you could you could watch it now where they are at a level of like huge success objectively on kind of every way, and you can still see like the person filming with an old webcam, you know, 12 years ago or something. Like um, and I think that that's really like that there's a lot of talk when you make a YouTube channel about getting started, hitting milestones, doing this, best practices, but there really isn't a lot of talk about okay, how do you maintain it? How do you sustain it? How do you evolve it? How do you adapt? Um, obviously, there's no one right way to do that. And I think a lot of the reason is because people tend to give up before it becomes an issue. Like they had their channel for two years, it got to where it got, and then they stopped.
SPEAKER_03So they never needed to like Yeah, we've also seen like people who've risen, like who you know basically went viral, and then because there's no thought into the sustainability, it kind of died.
SPEAKER_00Oh, yeah. I mean, it's you you can see when someone pours their heart and soul and all their energy into it, but it's so intense, it's like a firework, like it's it's just so intense and so short, and it's not sustainable that it just it falls apart. And it's you know, that's something you and I never wanted to do because we went, and that's why I I feel guilty so many times. Like, if I've been a guest on someone else's show, they'll always go, like, what do you got next? What's the goal for next? Whatever. And I'm like, I like I don't want to sound unambitious or like, but I don't there is no, you know, I don't want a team of 10 people.
SPEAKER_03I don't want there is no next, and I think I'm yeah, I was like, the goal is to this.
SPEAKER_00This is yeah, but I don't I haven't known how to phrase that of like like you were saying, where's the finish line? Well, it's just sort of like a finish area, like it's like this space over here, and there's different levels.
SPEAKER_03I know. I really think though what people ask, like, oh, what's next? They're thinking of I know they're like you know, they're not coming.
SPEAKER_00I don't know.
SPEAKER_03Yeah, like this new lens is coming out. Are you excited about that?
SPEAKER_00Well, I mean, there's that kind of stuff too, but yeah.
SPEAKER_03Yeah. Anyway, actually, I didn't subscribe, right? Before you check every time. What was the year-long distraction? Oh, there have been many.
SPEAKER_00Many years.
SPEAKER_03Yeah. It's hard because I don't want to put anyone on blast, but yeah, there's there's been things that like, I don't know, I see someone doing something a certain way, and it's like, oh crap, that's totally working for them. I gotta do it that way too. Yeah.
SPEAKER_00Which I mean it it totally makes sense because you are an all or nothing person, and so if you're feeling at a point where you're like, what I'm doing doesn't seem to be working, and I see someone, yeah. And then you, you know, you I've seen you spend so much time planning and strategizing, like, this is what I'm gonna do, and then I will go for it. But then, you know.
SPEAKER_03Like, okay, so here's one of the things I did. Uh, one of the things that I did was when I moved here, I got super involved with the small business, like chambers of commerce, um, like space. Yeah, local business, local networking. Like local networking. I was the chair of the Indio Chamber of Commerce. I, you know, I I I don't know. I went to networking events like once or twice a week.
SPEAKER_00I've lived in this area.
SPEAKER_03I've done a bunch of speaking pretty much my whole life.
SPEAKER_00Heather knew more people here in six months than I knew in the previous 34 years or however old I was at the time.
SPEAKER_03It was like really, and it was easy. It was so easy to network here because it's a small town, it's like even though it spans a large area, it's very small town feel. Um, and it's very there's not that many people to know. There's just it's it's just not as populous as somewhere like LA. Right. So to know everyone who's kind of a mover and shaker, like it it doesn't take that long. You you know, go to enough events and you'll meet everybody, and I'm the only girl with purple hair and backwards hat and a camera. So it's very easy for you know, I was memorable and what I was doing was definitely unique. There was no one else doing it, and so it was, I don't know, kind of easy to insert myself and and get to know everybody. Um, and of course I did it with the intention of I'm going to find clients to make videos for or to coach them or to, you know, they can book consultations with me. And you know, I did that for a while, but like um I I I had like awesome clients and awesome projects, but I also feel like I'm glad I'm not doing that anymore. Like I don't think I ever would if I had to, I could, but like I don't want to, you know.
SPEAKER_00I why not?
SPEAKER_03Um, well, so one of the biggest things was that because I was mainly networking with local business and the chambers of commerce, their goal is to make more money. And so they looked at YouTube as marketing, and that's it. That's it. And like whenever like every single time I had a client, except for one, maybe two, um it was always like coming at it with the approach of like, here's why we're the best business and why you should hire us, and like why just making we're amazing. Yeah, which of course, like I get that's why you do it, but also like for me, and the way that I've approached everything is showing the story and like how you got to that point. So it's like you don't have to say why you're good, but you explaining the why behind this service will will like it'll speak for itself, you know, and and people will have gotten to know you, they'll have gotten to know the business owner, they'll they'll have a connection that's you know way deeper than a freaking commercial. I don't know if it's because I couldn't explain that or what, but I felt like many times where I was like, okay, time to make another commercial today because I'm tired of explaining myself. And like, you know, I I had to tell myself, like, I'm not getting paid to help them make a YouTube channel the way that I think they should. I'm getting paid to help them make the videos that they want to make.
SPEAKER_04Right.
SPEAKER_03If they ask me my opinion on what I think they should do, sure, I'll help them. But like a lot of the times it's like, you know, I a lot of them were like, yeah, tell me, you're the expert. Tell me. And I would tell them, and it's like, you know, showing that vulnerable side is hard. And I get it. Like that's hard for you know, someone who wants to position them as hireable and like, you know, well, I don't know if she's in the chat, but I'm thinking of Jackie the hot tub lady as someone who does it really well.
SPEAKER_01Yeah.
SPEAKER_00Like, yeah, yes, she has a business where you can buy hot tubs, which are a big investment, and you can get service for those and accessories for those.
SPEAKER_03But her channel you can also tell, yeah, like her passion for this industry is undeniable.
SPEAKER_00Yeah, her channel is about like the lifestyle, health benefits, maintenance, like it's the whole thing.
SPEAKER_03And then she literally wants everyone to experience what it's like to have a hot tub, you know, and that's not even like you can buy it from anybody, but like she she is just that's her passion. Like, that's just super what she's into.
SPEAKER_00But if it's simple, and that we discovered it when we were literally buying a hot tub, we're like, how do we clean it? How do we do this? Whatever. Um, and and that's a case where you just find someone, she's not selling anything in her video. She's not telling you, like, buy the hot tub for me. But after you watch enough and you build the rapport, I mean, we don't live in the same area, but if we happen to live in a place where we could buy a hot tub from her, it totally, yeah, okay, let's get it from her. Like, I trust her.
SPEAKER_03It was really hard to stop doing that though, because like so many people were like, Don't you know, don't you want to get paid? Don't you want my money? Like, what are you doing? I had people ask me, like, oh, what are you doing instead? You know, and finally when the pandemic happened, that was my excuse. Because, like, oh, I've shifted my business. Sorry, don't do that anymore.
SPEAKER_00Shifted. It does shift your business, yeah. But there's also the the local thing, too, is tough. Because it in a way, in a weird way, the thing that it reminds me of is when someone makes a YouTube video. And like, I do this too. Like, I made a YouTube video today, put the link. I have a little link tree on Instagram or whatever. So I always, you know, most recent videos, most currently, cool. I see so many people, like something comes out and they'll take the link to their video and they'll go to every social media and paste it, and they'll put it in an email to do this and the other thing. It's like that, it might on a certain level, you might be showing people the video that need to see it. Someone sent it for your mailing list, might actually want to know. They might have missed the notification or whatever. But what whatever work and time you're putting into that is just zero compared to what YouTube could do. Like, if if it just if you know, I'm not saying play the algorithm game, but if YouTube, YouTube as a platform has so much more power and reach for you to do this thing. So it kind of reminds me of like I'm doing this online global business in a local chamber of commerce.
SPEAKER_03It's I see, I get sad. I get sad when people are like when when I can't explain how how everyone should just be on YouTube and how everything else is a waste of time. Like, I I just can't that's when I just smile and it's like, okay, I'm not getting paid to explain this. Like, I just I'm getting paid to make this video, and then I had to stop because I'm not a videographer, dude. There are way more people who are qualified in in the area that love videography, and it's not they can make you an amazing commercial, yeah. And I just I it's not what I wanted to do, and it's it's crazy because I became that person, I became the video person, and I got so many emails, so many calls to this day. Literally, while you were on your live stream, I was saying no to I was replying no to an email of like, I have an idea for something, can we grab a coffee? And I'm like, no, dude, we're not grabbing a coffee.
SPEAKER_00Grabbing coffee's picking brains.
SPEAKER_03I'm sorry. I just I don't know. Yeah, anyway. So there's a lot of like that's just one example. There's I mean, oh my god, when I worked at a co-working space, that was a whole friggin' year to scrap distraction, which haunts me to this day, like literally this morning.
SPEAKER_00Going to a place.
SPEAKER_03Uh like it's it's hard, you know, you really have to surround yourself with the people who are like-minded, you know, and this is what I love about the couples table and like Jessica Moore and like the people that we've been able to meet because I feel like I feel like this space that we have created gets it. Otherwise, you wouldn't be here, right?
SPEAKER_04You wouldn't be listening to this.
SPEAKER_03You wouldn't, yeah. Um but yeah, there were so many people who so we work as a co-working space. I'm sure you've heard of it. Um, this is pre-Purple Hair, or maybe in the middle of it, but this is what 2016. I was still getting started, and then I was getting ready for my first VidCon. And a lot of the people were there like, oh my god, you're going to a con? Like, you're going to a con. You should have started prep forever ago because you gotta make business cards and you gotta get ready to like what's your spiel and like who are you gonna talk to? And yeah, and I was like, dude, I just want to go and have fun. Like, I have no expectation. I you know, it's it it made me feel like I was supposed to have expectations, but I do, I just wanted to go. Like it was, you know, and it's hard to like whenever you say when you talk about your YouTube channel and you're like, I I there is no next step, there is no next level, like I am happy where I'm at, I want to keep it sustainable, and you're so sure about like I will make an ethics statement, even though it means that you know, a bunch of companies probably don't want to work with me, but you're so confident in setting your boundaries, right? I was the opposite of that. It was like when as soon as someone asked me a question of like, why aren't you doing this? I would melt. Like, oh my god, why should I not be? Oh, I should be doing this instead. And you know, it's like I think part of that is just naivety, but yeah, that took me down some really distracting, very, you know, time-consuming distractions.
SPEAKER_00You wouldn't know that those they could have not been that, you know, it could have been.
SPEAKER_03Like I said, I I am very happy with where I'm at, and I I fully acknowledge I would not be where I'm at if not for every single distraction. But like, you know, it's been it's been a journey. We've taken some turds.
SPEAKER_00Oh yeah.
SPEAKER_03Hey, Dash. Lots of stuff.
SPEAKER_00We got Ash here, we got cat, we got talk, we got Bobs. We should probably we should probably catch up a bit here.
SPEAKER_01Okay.
SPEAKER_00Let's see here. What did Action Crypto say go up a little bit? Tom, are you trying to say that your point of view is just a point from a point?
SPEAKER_03Not too from a point.
SPEAKER_00Not to put too fine a point on it, but that was the point.
SPEAKER_03Uh I like Tom. I don't know much people, but my wife is like Heather. She just connects with people so easily. I get to know more people who are nice things to her. Oh, that's so cute. Um, that viewpoint reminds me of the movie The Christmas Inheritance. I don't know how it started to appreciate where it's grown to. I don't know that movie.
SPEAKER_00I don't either, but the idea of we should watch that. Well, I was thinking so I was thinking, I was thinking of the expanse. If you've read or watched The Expanse, highly recommend it's amazing. But um what it's I think it's 300 years from now is when it takes place, and humans have colonized Mars. They're in like the third generation or so of Martians, like people who have colonized Mars. And the goal there from the people who came from Earth, landed on Mars, and started colonizing it. The goal is to terraform it to make it into a planet and wide open spaces and all this kind of stuff. But now they're however many generations in, and it's all people who have been born in you know tunnels underground, they've never had wide open spaces, and they don't like they don't have that itch, they don't have the desire, and so there's this this like generational thing where people are are like worried about the future of the planet because the the current generation doesn't share their goals, but they don't like why would they? They don't know that that's if you came from Earth and you're like, oh, I go outside and look at the sky right now and not bit sucked into space or suffocate, that's cool. But there's like we live in small tunnels. This is our like we don't have you know, it's it's it's an interesting thing of like generational wealth. Maybe that's kind of what the movie's about, where you know, you work so hard to build up this financial security for your family. Now you you can provide for your family in a way that you know you couldn't be provided for, and then I don't know, them or the generation after at a certain point, it's like, yeah, we just I feel that with my parents all the time.
SPEAKER_03We just care about completely different things. And I and I know it's because you know they're they were immigrants, I was not. There's a huge generational difference, like you know, right? Like, what do you mean you don't want kids?
SPEAKER_00If making money is why you want to be a creator, you are 80 per 88% likely to fail. Is that because I'm wondering why?
SPEAKER_03See, like, so I If your goal is fame, join A. I completely agree with this for me, but the thing is, like, I've met many people who are, you know, the thing that I would say differentiates me and somebody who goes into it wanting to make money and that does is that they're no way as emotional as I am. Like, I I my emotions um play a huge part in like my capability to create and like my strategy and stuff like that. But there are some people who can who like you know, I I think of I think of so many full-time nine to five jobs. How the hell do you do that day in, day out? Do you know part of who cares how much you get paid? But the fact that you do that day in, day out, like you could do it. You that's the same thing with YouTube. Like you could, you know, find something that you're kind of like, whatever's, but if you can figure out the formula and you have an awesome, you know, video setup and you just do it consistently. I I really believe that it's possible. And I think that there are people who can just be like they're just not as emotionally attached because it doesn't really matter who's making the content. And if you're just like, okay, I think of sorry, I know I cut you off, but like the people who who like um you know do compilation videos, like they're not even in the video, but they're taking like videos of other people or you know wherever on the internet and making compilation videos, and that's your thing, and you get paid every time you upload. Like, you can do that. It's just that I I just can't do that.
SPEAKER_00Like, right, you know, it's it's not your thing.
SPEAKER_03Yeah. So I I wouldn't Say that if you if your goal is to make money, you're gonna fail. I do think though that if you go into it, like Doc said, as a giver and like using it as a as a you know an avenue to help people to empower people, like of course that you know that's what I do, that's what we do. So that's what worked for us. But um, I definitely think that there are people who have no no freaking care in the world to empower anybody, right? No, that's and they just want to make money, and you could. I remember you could totally do that.
SPEAKER_00A number of years ago, um, we were meeting up with a group of friends who then tangent, like friend of friend, was a successful full-time YouTuber.
SPEAKER_03Who is this?
SPEAKER_00I've they're not currently making YouTube videos anymore. This was the first time I think my channel at the time was I know who this is, yeah. A couple thousand subscribers. And this was the first time I encountered someone who was full-time. I think they have three 250, 300,000, something like that.
SPEAKER_03It was the most that we'd ever it's the most I'd ever encountered in real life. And I remember having Aside from like me going to VidCon and meeting people like Zach King, right?
SPEAKER_00I had never gone to a VidCon yet, though. Okay, so this was like the first person face to face, we are introducing ourselves to someone who like I'm talking to you right now, and your job is you're gonna go home and make YouTube videos, and that's how you that's what you do.
SPEAKER_03Yeah.
SPEAKER_00I even had the thought, I was like, I this is kind of embarrassing, but I had the thought of like, this person has touched a silver play button. That's crazy. Because it's like that's a different to me. That was just a different level from you know everything I knew. And this person.
SPEAKER_01Sorry. Go ahead.
SPEAKER_00This person um made Are you gonna say it? No, no, no. I I don't I lost my train of thought. I'm sorry. Sorry, I didn't mean to interrupt. I I completely lost my train of thought.
SPEAKER_03Okay, so this person made completely different content. Oh no, no, no.
SPEAKER_00Yeah, it was they it was a weird thing because they were very averse to like there were a couple other people there who were kind of goofing around going, like, hey, like, can you you know be in my video real quick? And they were very like, no, I'm not going to be in anybody's anything. Like, you do not put me in a in a thing, which I was like, oh okay, whatever. Um, but then as we're just kind of like chilling, I guess, they find out that we have YouTube channels and then kick into the mode of like, I'm gonna give you advice on how to be successful. And it really was like, you need to take whatever's working with your personality and make it extreme. Like, you need to be super extreme. Sure, you could do whatever you want, but you need to do it to like you need to be crazy with crazy. I remember the words crazy and the words extreme, and like who you need to go, whatever. And I I remember sitting there going, like, I that's not how I operate. I don't think I could do that, but I'm sitting there going, like, my channel's like not growing crazy fast.
SPEAKER_03This person is doing it as a full job.
SPEAKER_00I at the time never thought of doing it as a full-time job. So I wasn't really coming at it from that angle, but I was really thinking, like, oh, I guess if I want this to happen, is that what you have to do? And I never did. I was I just made peace with the fact of like, well, if that's what you have to do, that's not what I want to do.
SPEAKER_03So I totally made it crazy.
SPEAKER_00Not for me. But the the follow-up to that is I don't know, within a year or two of that, that person totally off the platform hasn't made a video since because they just went too crazy and stuff did not work out.
SPEAKER_03And it's well, I think what happened was that they went too crazy, and I feel like at a certain point it's the whole monkey scene monkey dance, dance monkey dance dance. It was just it's like you the your community. Well, they're not your community anymore, they tell you what to do, and you just become the performer.
SPEAKER_00And you need to one-up it every time a little bit more, a little bit more.
SPEAKER_03And I feel like that's just you selling your soul, like they're the same.
SPEAKER_00It's not sustainable. So that's maybe it's it was a little longer than a firework because they had several years to get to that point. But yeah, they just hit a point where it's like, you know, most of us, if you have hundreds of thousands of subscribers and every video you make is insanely popular, that's where you're like, Well, I didn't I don't think that's when I'd quit. But this person, because they had gotten to this non-sustainable point, that's when they hung it up and haven't done anything since.
SPEAKER_03Yeah, and like honestly, in our seven years, we've met a lot of people that that's happened too.
SPEAKER_00Yeah, that was like the biggest case that I know of. I've known lots of people, but I haven't I haven't known anyone with who had everything.
SPEAKER_03Like you have there's you have to try really hard. You have to intentionally stop in order to fail. And that's exactly what they did. Like there's they just pulled the plug and they were done. Yeah, exactly. Like they were I would have said you know, within six months if you had kept it up, you would have gotten another, you know, 500,000 subscribers easily.
SPEAKER_00Probably, yeah. So you were very excited because Kat is coming to Anaheim.
SPEAKER_03We have two hockey games this weekend, though, Saturday and Sunday. So this weekend, yeah. I don't know if we can um swing an Anaheim trip, but you should you should just come to a hockey game.
SPEAKER_00Rather you're more like a Tom or more like a Heather, both are pretty awesome to be similar to uh I love your hair, Ash.
SPEAKER_03Have you seen our hair?
SPEAKER_00No.
SPEAKER_03Well, it's not it is purple. It's like a it's in the purple family, but it's it's almost like a nice, like uh lilac-you know, okay.
SPEAKER_00Heather's very specific about her shades of purple. Kathy's here. Hey Kathy. Um, Dash is a Heather and can't create unless my head's into it. I'm fully self-employed and wish I have the I I that too. Like, I don't know what image I put off, but I can't if I'm thrown off, or even honestly, if you're having a bad day, I can't go like I love you, make something. So it's it's a very specific thing. Um but yeah. F that nine to five life, can't ever do that again, preach. Yes. That's that should just be your channel slogan. Doc rock.
SPEAKER_03It's funny because like it's it's funny because like on my dark days, I'm like, why the hell am I doing this myself? I should just get nine to five. There's nothing so easy to do. I mean, I know so many people so much easier.
SPEAKER_00There are so many people who love their nine to fives and have like they do really cool stuff and don't want like I get to do this cool thing for these set hours and then I don't have to worry about it, and I just do whatever I want or nothing, and it's fine.
SPEAKER_03Well, I feel like also now, like post-pandemic, I feel like just workplaces in general have shifted where okay, you can work from home now. Remote jobs are like very normal, yeah, common. Um, people are set setting boundaries. Like the idea that you have just because we have email and messaging doesn't mean that someone's accessible 24-7. Like, this is a very different work culture than it was seven years ago.
SPEAKER_00And we have a lot of people, Chrissa, Ash, Freddie, all join in there. Even Aubrey. More puns.
SPEAKER_03We need to know who this is.
SPEAKER_00It's he's this interior design channel. Oh, sorry. Um let's see, what was I gonna say? I don't remember what I was gonna say. I think I was trying to think of a dumb pun.
SPEAKER_03I guess like one thing that like I would tell myself too, or something that I got wrong, is that I don't I think in some cases it is uh innate talent, like when it comes to YouTube. You know, like okay, Nick, since you're here. Like I really think the way that you talk about things is very you.
SPEAKER_00No one else could do that, yeah.
SPEAKER_03And I feel like it would be hard for I feel like it just wouldn't land the same way if someone took, you know, copy pasted and tried tried to do it. I just don't think that it would land with the same impact. So I definitely think that there are things that are um, you know, like I don't know, innate abilities or natural talents when it comes to YouTube. But I also think that there's because YouTube is so big, like even if you leaned into the weird thing that you're into, I feel like you I feel like anybody can do it. And that's what I wish I could tell myself back in 2016, because I felt like when I was first starting, I felt like I was I was about to say that I wasn't good enough, but obviously I didn't think that enough to stop me because I kept going. But like there were so many times where I felt like I'm not crazy enough, I'm not extreme enough, I'm not like you know, I don't I now I need a boosted board, which like I'm happy I got one, but like that wasn't gonna that's not the thing that was gonna like change everything, you know? And yeah, um, yeah, I don't know. There's no right or wrong, but I I oh there's wrongs. Um it's different for everyone.
SPEAKER_00That's it's very, very different for everybody, very different for everybody, yeah, for sure.
SPEAKER_03And I I really do believe that like anybody can do it, and probably someone has done it with less than you have.
SPEAKER_00Yeah, well, the I I think the the on-camera, whether you're actually on camera, you're doing voice, like the personality part of it is so undersold because yeah, that that's a thing. And I see the as a gear-centric channel in a lot of ways. That's a big thing that pops up.
SPEAKER_03Like, you're not a pro, you don't know what you're talking about, you don't know this, you can't do this, you only use it for YouTube videos, and it's like this is a side note, but seeing people like talk about Tom's personality in like a negative way is hard for me. It's hard. Like, I want to go in there and be like, yo, that's my husband you're talking about. Yeah.
SPEAKER_00Um, no, but like that's a big thing, and I've done podcasts about this. Oh, it's just for YouTube. Why do you know that just and it's like, okay, you could come in here with all your your monitors and your waveforms and your logs and your this and your that, and you could have the most technically perfect production that the world has ever seen. And you're completely overlooking the part that you could get in that person I'm talking about, could get in front of a camera and be like as boring as a potato, or a potato would be more interesting, because at least they do stuff sometimes. Like, and that that's a big thing too, like, especially in the camera niche, is you know, like, I don't want to hear from you, I want to hear from a you know a professional cinematographer. And it's like, I have found so many channels from directors of photography, you know, where the channel's just a side thing, and I'm not criticizing them, but their their setup is beautiful, their explanation is beautiful, or you know, their whole thing is beautiful, but what they're trying to convey, the info, it's it's unintelligible. Like they cannot communicate the thing, no matter, even though they're really good at it, even though this is good, they it's literally like somebody in a very perfectly lit thing going like what the get the like the cinema camera and your body.
SPEAKER_03Well, I think see, so like one advantage that I feel like is an innate talent or something that you you know something that is unique to you that I don't think anyone thought would matter is that you have years of experience being a teacher, right? Like teaching not just anybody but high school students specifically. Okay, so not only do you have to like known for their long attention spans be clear, but you have to be entertaining and captivating and like you that takes yeah, it's different.
SPEAKER_00It's different than teaching like adults who want to be there or adults who don't want to be there, or you know, middle school kids who you know this is what yeah, I didn't mean this as like look how great we are, but I I mean the the on-camera part is so overlooked, and that that has nothing to do with gear or technical skill level. And when people are good at it, which doesn't mean you have to be extreme, but when people are good at it, good at anything, they make it look easy. So, like the hockey games we've been going to lots lately, it's like playoff season, so it's lots of hockey. The pro athletes on the ice make ice skating look so easy, they're not even thinking about it, they're focused on what they're trying to do, and their ankles are doing these things, they're on edges, they're jumping, like they make it look so easy. And so I sit there and I watch, I'm like, okay, I get it. I see what they're doing, I could do this. And then I go to the little practice rink the next day and just fall down because it's so hard. Like when someone is really good at something, they can make it look effortless. And then you don't forget the reason that those skaters make that look effortless is because they've been doing it for 25 years, like almost every day. It is effortless to them at this point, but it takes a lot to get there, and and I think that that's an overlooked thing in the world of YouTube and stuff, is that you know, everybody can do it, but you're not gonna jump in at your your zenith, you know.
SPEAKER_03Well, that's why I don't know. I need to find out whose quote that was about how like YouTube is an ongoing journey of self-improvement. Because I I I if you go to any conference or pick up any book or listen to any podcast, like there's everything is gonna be about like okay. Here's an example, okay. Uh I have two Twitter accounts. I have one for Heather Just Play and I have one for it's called Just Create More because Heather Just Create wouldn't fit. So it's called Just Create More. But that's like, you know, on that account I follow content creation, YouTube creators, and you know, that stuff. When I made Heather Just Play, and like I think throughout the pandemic, I just started to get really annoyed every time I would log into my main Twitter account because it was a it was just You should, you need to be able to do that. It was so it was a lot of like just finger pointing with YouTube that annoyed me because it's like they're they they were making it not fun for me, you know, and I I I don't know, I I just had to stop. And then I I would go onto my other Twitter account that was like, here's anime and video games and like super fun stuff, and you know, every time it's like I'm happy now. Um what three hours ago? I was like, Tom, what are we gonna talk about in the couple's table? He's like, you know, I don't know, whatever. And then we were brainstorming ideas, and then I was like, let me just check my Just Cray Moore Twitter. So I did. The first tweet I see is from Daryl Eaves, who said, like, um, I I unfollowed after I saw this, but it was like, I don't know, 407 views and 300 million. No, there's it's not even a number, uh 400 million views and uh 300,000 subscribers in five months, and then like same crazy astronomical numbers like for two lines, and then it had like two avatars, and it was like these two creators are gonna be speaking at Vid Summit, like guess who they are or whatever. And I don't I don't know who they are, but immediately I was like I I you know I I got annoyed and I just unfollowed Gerald Eves because I was like, I don't like this isn't necessarily a good thing.
SPEAKER_00You know, like this isn't I thought you'd be happy about the announcement that I was gonna be at Vid Summit this year.
SPEAKER_03It's like it's not like I don't know, I just I hate the um like the inclination that like oh obviously these two people are successful, don't you want to hear from them? Yeah, and then if you go I I know I'm assuming, I know I'm being super judgmental here, and you know, put me in my place, I'm losing subscribers every day. I am aware of this, okay? But I feel like if you were to go to Vid Summit, like a lot of it is going to be about like, I don't know, this is the thing that catches the most attention, so this is why you have to do it. It's the same advice of like you gotta be crazy, you gotta be extreme, you gotta go big.
SPEAKER_04Oh my god.
SPEAKER_03There's no there's no like you know, thought into oh, you know what, you you have teaching experience, like what 12 years of teaching experience, like hey, that can factor in, but you have to figure out how to do that. Nobody can tell you how to do that. You can't attend a conference talk, you can't, you know, no one else is gonna tell you. No one else is gonna tell you how to do that, right? And I feel like that's the thing that like I don't know, people I feel like that can almost, you know. Honestly, if you ask me, I feel I would be willing to bet that it plays a bigger part or it can make a bigger impact than all these other um, you know, how to make a better thumbnail, and like, you know, what's the ideal video link?
SPEAKER_00I um I saw this video was suggested to me yesterday. I didn't finish it, but I got about halfway through. It was a Colin Samir video called Plagiar. I think it's called plagiarism is a big problem on YouTube or something like that.
SPEAKER_02It is.
SPEAKER_00Videos called that, or it is a problem. It's a problem. Yeah, well, they're they're showing videos, and these are from bigger, bigger channels. So they'll show a video from a channel that has like three million subscribers, and they'll show another video from a channel that has like one million, and it is the like it's not the same video, like a re-upload, but it is a shot-for-shot remake um of the video with the same like text on screen, like scripted, like they just stole this transcript from the first video and now are reading it again. Cut to the frame, like they, you know, because this other, I guess this really successful video, the way it's cut, the way it's edited, maximizes algorithmic retention or something. And now they're just doing the exact same thing to the point where one of the examples was somebody's uh I it must have been a short or a tick, it was a vertical video that was literally like on their phone, and it was them. I think they were going to eat at like a restaurant in a shady area, and so they were like we're pulling up to the restaurant and they like film the restaurant and they're in the car, and like there's a police helicopter, and they like filmed the police helicopter over the restaurant, like you know, setting the scene, and then somebody else redid that, including like footage of a helicopter, and like which clearly was not even the same day, the sky changed in between like the two shots, but it's like and and the weird thing though is like both the original version in these cases, and and I didn't get to the end of the video yet, but the original and the plagiarized version were both uh metrically successful. Huge views, well, of course, huge revenue.
SPEAKER_03So that's why it's like you know. I mean, you want to talk about making money on YouTube, there's one way to do it.
SPEAKER_00You could totally you could do that, but there's no way, like if you want to talk about creative fulfillment, there's no way the person doing the they're and that's not why they're doing it. They're not doing it to be creatively fulfilled or to like to help people give or they're doing it to get big numbers equal big paycheck, and that's it.
SPEAKER_03And you know, and like look, I'm not gonna judge you, whatever. You do you. Well, I can't do that though.
SPEAKER_00A thing that's interesting to me is I've heard interviews. I always I often say don't look at big channels as examples of what to do because it's such a different universe.
SPEAKER_02Like, yeah, it's a totally different especially.
SPEAKER_00I mean, I would especially once someone crosses the one million mark. That's that's like a very like 500,000. Honestly, that's probably true too, but especially into the it's just not even it's not the same at all. Um, but something that is interesting to me is I've seen a number of interviews and podcasts and stuff with people in the millions who are almost oblivious to things in like a really endearing way. Like um, I it was well, okay, so there's two sides of it. I heard a thing with Peter McKinnon where somebody was like, Are you getting recognized everywhere? And he was like, No, like nobody knows who I am, where I go like five or six million people on YouTube is not the same. Like, he's like, no, nobody knows who I am or what I do, which I thought was very interesting because you think, you know, if he goes to if he went to NAB next B or something, like if you went to you know BH photo, he's gonna get recognized.
SPEAKER_03Yeah.
SPEAKER_00If he goes to Walmart, no, I don't know what Canada Walmart, I guess it's just Walmart is uh Maplemart, he's not going to get recognized. Um at the same time, I've heard interviews and podcasts with people in the millions where um they will discover things like Tube Buddy or Vid IQ, and they'll be like, wait, are you serious? There's an app that like gives you key, like they have gotten to six million subscribers, and they don't even know that that's even a thing. Like, or they've never put a tag in a video, or you know, yeah, whatever the best the traditional best practices are, they're just oblivious to it. And obviously, you know, that's not why they're successful, but it's interesting to me that it can be so different for so many people, and you can find such examples of success, you know, where it's like, oh, I've done none of none of the best practices that you're gonna see commonly listed aren't things that I do, but the channel is successful for for all these intangible reasons that a lot of times hinge on that specific person because they are unique in doing something unique.
SPEAKER_03Right. It's them.
SPEAKER_00Yeah.
SPEAKER_03Yeah. And I don't know, it's hard to explain that. But okay, Neil says, looking to make a major change in my life in the next few months, taking a step back from my 30-year career in network engineering and opting to start producing content that helps others.
SPEAKER_00I think that's awesome.
SPEAKER_03That's very exciting. Yeah. Good luck. That's awesome.
SPEAKER_00Yeah. The the the thing, the caveat I will give um is I because of the kind of stuff that I make, I have a lot of people who have very long careers in video and and audio and stuff.
SPEAKER_02You'll get it too.
SPEAKER_00No, no, no. They'll they'll they're telling me what's wrong, and it's not that they're wrong, but I have seen so many high level people, I guess we kind of talked about this, unable to explain things. Like they will give a very technical explanation of why something is correct or the correct way to do something. Of, I can't understand it. Nobody else can understand it. So not everyone's trying to get to that level and remembering how to take, you know, the thing that you have spent decades learning and distilling it into core concepts that can be easily understood. And like you're not trying to answer every question for everybody, but sometimes you're just trying to let them know what questions to ask next. And then like I like that. That's a really tough thing that I've seen people with a lot of experience struggle to overcome because they just like everyone should know everything I know now.
SPEAKER_01Right.
SPEAKER_03I wish I could be as conversational as Tom and Heather. Sometimes the teleprompter is just say we're we'll see. It's just, you know, all of this is in our prompter right now. Yeah.
SPEAKER_00See, it says Heather, this is the same. He's my husband. Tom points at prompter. Everything is in the tele. Yeah, it's all right there.
SPEAKER_03Uh Hassan, I feel like I'm boring as a potato on all my videos. I think the personality of it takes time for some people to establish once a lot of videos are made consistently consistently, or at least that's what I hope for me. I mean, go watch Tom's first video.
SPEAKER_00No, no, no. But well, one, don't do that.
SPEAKER_03But also if you watch Tom's first video compared to the one uploaded this morning, I would love a side-by-side of that.
SPEAKER_00Um, well, I was gonna say for Hassan was I think sometimes because when I think of you, I don't think of you as being boring at all.
SPEAKER_03Yeah, same.
SPEAKER_00I actually really love watching your videos. I love how you explain stuff. I feel the feeling I get when I watch your videos is a very like down-to-earth and relaxed vibe. Like I feel just kind of calm and I'm enjoying somebody. I feel like it's a focused time to talk about a subject and it's enjoyable. And but it's not boring. And I think sometimes people think that if you're not just screaming and there's text on screen all over the place or whatever, that that means boring. Interesting doesn't mean loud, it doesn't mean crazy. Like it can be very low-key and it can be very relaxed.
SPEAKER_03But um Yeah, okay. So I don't know, a couple videos ago, I made a video about how I feel when people ask me how many subscribers I have. And I almost cut out the first 25 seconds because it's just a montage of me entering my office, turning on the lights, lighting a candle, and then like sitting in my chair. And I was like, this is so pointless. But I was like, I think I'm gonna leave it in, and then I'm gonna make, I'm gonna make Tom watch it. I'm gonna see if he's like, okay, I should take it out that like get to the point. I mean, come on, talk about the video maximize CTR and AVD and You gotta get people's attention right now. You're gonna have, you're gonna just show your feet walking into the office and then you're gonna light a candle or whatever. I cannot tell you how many people are like, oh, I loved that the sequence of you going into your office, the storytelling. Um, you know, like even my brother was like, oh, you really set the tone and the vibe for like the conversation you were about to have. And I was like, okay, you know, it's a thing. My point is like if you are the whole like calm and um I don't know, like just not crazy, is not necessarily boring, and it could be I've gotten feedback whenever I've done it that it's uh it's actually a a good thing.
SPEAKER_00Yeah.
SPEAKER_03So there you go. Anyway, Mihaul. I would love to hear you talk about the subject of finding your YouTube personality.
SPEAKER_00That I feel like I would love to talk about that too, but I think that's a something to dedicate a whole show to. Yeah. Finding your That's a great one, honestly.
SPEAKER_03Keep giving us ideas because we're always gonna do it. What the hell are we gonna cover right now? The tale of two Twitter accounts, yes. Oh my god, I should both pull up both and show you the My energy levels look so low, looks boring. Have to get better at that, but at least the audience isn't mine in the last videos. Yeah, I don't think it's a bad thing.
SPEAKER_00No, you don't need to be crazy high energy to be good.
SPEAKER_03Um it's helpful to know the camera steals your energy, so you have to exaggerate a bit.
SPEAKER_00I used to tell my students this when I was teaching broadcast. Um, I would be like, Have you guys ever heard that the camera adds 10 pounds? They'd be like, Yeah, and I'd be like, the camera takes away like 50% of your energy. So like you need to because I would have these students and they would be, you know, they're 16, 17-year-old kids doing like broadcast goofy stuff. They'd be like so fun and interesting, and then we would like do a rehearsal or do the broadcast, and then I'd be like, Good morning, today's announcements are this, and I'm like, no, and then I'd be like, you know, gotta put energy into it, and they'd be like, Good morning. And I'm like, you have to be, which I'm not I'm not saying you have to be, but I would tell them sometimes, like, you almost have to be to like where it feels uncomfortably energetic to you, and it's actually just going to seem normal. Um, not that you have to do that all the time, but that was a bit of advice I gave them in this case. And I gave them that because when I started teaching, um, one of my like instructing teachers said that I spoke way too fast, which as I went on, I was like, that sucks. They gotta keep up. But um I would get nervous and I would talk even faster. And so they were like, you need to talk more slowly. So I talk slowly, and they would go, talk so slowly that it you almost feel ridiculous, and it will sound normal to them. And so I'd be like, Okay, what we need to do right now is open up the English Litbook to page 253, and and I was like, they're gonna think I had a stroke or something, and it was like, no, like I don't know. It just there's weird things where like what you feel and what is being perceived don't always line up, but that doesn't mean always, yeah, true.
SPEAKER_03Uh Kat says, I stumbled across five or six videos with almost the exact same title and same words on their thumbnails. Do some creators coordinate making the same video.
SPEAKER_00I mean, it depends. You're talking about the Sony ZV E1. And which I mean, I think there's certain there's certain things where it's like I actually had to um send a message to a friend because my video that came out today is how to make your mic sound good with the Rodcaster Pro 2. And so it's a picture of the Rodcaster, picture of a microphone. Um, like a week ago, one of my friends who has a different channel uploaded a video how to set up the shore SM7B with the Rodcaster. It's it's not the same thumbnail, it's kind of the same thumbnail, SM7B Rodcaster. And I had to send him a thing and I was like, Look, next week you're gonna see a video from me. It's gonna have a very similar title and thumbnail, but I'm showing you right now that it's actually already been uploaded and I'm not copying your idea at all. And he was like, Oh yeah, no problem, of course. But um, sometimes it's just like there's We're on the same wavelength. You're on the same wavelength in how to communicate things, yeah.
SPEAKER_03I do also feel though, like if I don't know, if you're out of ideas, I feel like people take peeks. Yeah. What's this guy doing? Uh your YouTube personality should be your real personality. That way it's not work to maintain.
SPEAKER_00It's the world of YouTube is most commonly filled with people who are like, oh, you're the same.
SPEAKER_03Yeah.
SPEAKER_00And that's always nice.
SPEAKER_03No, I was gonna say, wait, what did you just say?
SPEAKER_00When you meet people in real life, it's like, oh, you're you.
SPEAKER_03Like, no, you said most people, that's how it is.
SPEAKER_00The world of YouTube. Most people I met on YouTube, they're the same. Oh, yeah, yeah. Of course.
SPEAKER_03Most people that Tom has met, most people I've met, not the same.
SPEAKER_00Oh.
SPEAKER_03Like, definitely I guess I haven't met as many. Definitely turned up, ramped up, you know, like give the viewers what they want. This is for the views. Like, you know, obviously, you know, like when we met Kat, I was just kidding. Yeah, totally the same. But a lot of people, like at you know, VidCon or something, they're it's like when the camera's off, it's different.
SPEAKER_00Oh, yeah, yeah.
SPEAKER_03Yeah. It's not, it's not the same personality.
SPEAKER_00Doc says, I'm not talking fast, you're listening slow. That's what I should have told him.
SPEAKER_03Kathy says I got the same advice as a first-year teacher talking too fast.
SPEAKER_00Yeah. Well, it's funny, and the thing that actually helped me, this is 2011, pre way pre having a YouTube channel, was the Film Riot YouTube channel, because the main host thing I've talked about, this main host talks really, really fast. And when their channel was new and he was 10 years younger, he talked really, really, really fast. And some of their first videos, because they're still around, some of their first videos, he even says, like, got some comments in the last video that I was talking too fast. So I'll work on talking slowly. And then there were like five or six videos where he's trying to be and it doesn't work. And finally, there's a video where he's like, I've tried talking slowly. I'm sorry, it's not how my brain works. This is what it is. Like, and I love that. And I was like, I like that you tried to do something that works and you try to take that in, but it's not, it doesn't fit. It's like not using bad jokes or something. Like, that's not something I'm like, someone was like, You're trying to show off how smart you are with all the wordplay. And I was like, first of all, no one has ever accused me of being smart because of these jokes, and second, I can't stop. Like the brain won't stop.
SPEAKER_03It still continues. Like, he'll grab something out of the fridge and say something. He'll talk to the dogs in puns. Like, it just doesn't stop. It's no, it needs to stop.
SPEAKER_00It just can't stop.
SPEAKER_03Freddie always the camera made me realize I gained 20 pounds and they didn't go away when I turned the camera off. Uh, Kat says, six videos how to get ahead of 99% of people thumbnail monk mode 2023. Oh, interesting.
SPEAKER_00That's weird.
SPEAKER_03Nick says, I've totally met a mix. Some people really amp up for YouTube when it's a performance. I'm what you see on video, it's me.
SPEAKER_00Nick has a Jamaican accent in real life.
SPEAKER_03Yeah, no, I feel like it would be you.
SPEAKER_00Oh, yeah. See Neil saying, yeah, Ryan does speak. Speak fat. Speak fast.
SPEAKER_03Your vibe attracts your tribe.
SPEAKER_00Introvert amateur. Off topic. Tom, will there be a podcast on episode on CVE1 and Sony firmware? I've I've thought about doing a podcast. It's actually kind of a reason there wasn't a podcast this week, is because I wasn't sure what to do.
SPEAKER_03I offered to help.
SPEAKER_00No, Heather helped, because in my last podcast episode, I said the next episode's going to be uh basics of lighting and sound. It's like a very simple like instructional thing. But the thing that's been the thing that's been on my mind is sort of the difference of like dissecting the hype between releases versus like what like let's evaluate the hype between these things and marketing and everything has to be revolutionary. And I was going to use Sony and Road as my examples. Um, but I just felt a little like I need to have more of a purpose than like venting, and I don't want to just So you just didn't. So I just didn't, yeah. Like, um yeah. So I just didn't.
SPEAKER_03Michael says, I do an online lecture about different YouTube personalities and knowing your audience. I use Tom's How to Make Thumbnails as an example of talking to your audience. Oh wow, that's awesome.
SPEAKER_00You're the one who's watching that video. That's awesome. That's so crazy.
SPEAKER_03That's so cool. I love that.
SPEAKER_00Yeah. We went we went long. That was fun though. Time flew by.
SPEAKER_03Time flew by. I have to you gotta go get your hair cut. I gotta go get my hair cut and go pick up cookies from Tiffany.
SPEAKER_00I I do have one haircut story.
SPEAKER_03Um are you gonna tell your haircut story? Do I know this?
SPEAKER_00Uh, probably. When I was 11, my mom she had hair kind of like the length of years now, maybe a little bit longer, just kind of straight hair. And she was like, I need to get a haircut. Can you just cut my hair? I can't reach, you know. She wasn't gonna pay to go to a stylist or whatever. And she's like, just just cut straight right about here. I don't know why, but this turned into kind of this. Um, and all I remember was I tried my best, and she was like, Okay, thanks. And then she went to her room, looked in the mirror, and just started crying. And I don't remember what the solution was. I definitely wasn't allowed to help fix it, but um don't don't let me cut your hair. Because it's gonna look like it's not gonna look like that.
SPEAKER_03No, I had 11.
SPEAKER_00I had our wedding photos. I had I had a homemade haircut because it was the pandemic. Yeah. It took me three hours and it was pretty uneven, but I thought you looked handsome. I it was it gave me a really big appreciation for actual like people who can really cut hair and do it in not three hours.
SPEAKER_03Spiral Lab says, Heather, I would love if you did some extreme beginner how-to jump videos. I'm intrigued, but I have some limitations.
SPEAKER_00I think, I mean, you're not a beginner at this point, but I still think I am. Well, I think it's weird. People feel like they need to be an expert before they can teach something, and part of me feels like the best time to teach something is right after you've learned it. You know why I because you remember being a beginner.
SPEAKER_03I think I hesitate. Okay, I'm gonna share this story because I feel like this will resonate. Okay. So jump rope. I've been jumping for a year and a half. I started a YouTube channel when I first picked up a jump rope because I was like, oh, I'll document the journey, which I didn't end up doing, but whatever. I'm uploading videos now. Um the jump rope community is huge on Instagram, like that is where they connect. Uh you you could, it's a very small space. Like, you know, maybe it's like audio video. Everyone knows who like the top 10, 20 creators are. Um, and the people who like just get into it, it's it's like, I don't know, it's about like you can tell when someone's like really good. I don't know, maybe it's like the food niche where like binging with babish is taking a very unique approach to it. So they rise to the top very quickly. Um, the reason why I'm hesitant, and now that I'm thinking about saying this out loud, I'm kind of embarrassed that I'm thinking this, but I feel like it's so pretentious to make a jump rope video for beginners because it's like, also you're an expert now, like you think you're one of those, because all of the top creators have made the beginner video. Yeah. And like I feel like when they do, it's like you're you're claiming that now, right? Because you have your and this is so stupid. Like, the more I think about it, the more I'm like, this is so dumb.
SPEAKER_00So you know, well, so let me let me bounce this idea off you then. The the thing that I've been thinking about is ice skating.
SPEAKER_01Okay.
SPEAKER_00A couple months ago we went ice skating and I was stuck to the wall, couldn't do anything. I'm by no means an expert, but I'm competent in forward skating uh enough now. Like I feel pretty good and I can try new things. I can definitely do things you can't do your first couple times ice skating.
SPEAKER_04Yeah.
SPEAKER_00But I also really, really, really remember and still go to like the fundamentals every time. And so there are times, especially at the public skates, where it's kind of crowded and everyone's just sort of going in the circle, and you see the people who is their first time on the ice, and you know, there's like three or four people who are just like spiders, just like stuck to the wall and like they don't want to move anywhere. And I've had the thought of like, oh, I I so clearly remember that feeling because it wasn't that long ago. And I so clearly remember the things I could do to get over that that part of me wants to just go, like, oh, you know what? Like, make check out if you just do this, that no, not make a video, but I mean like literally in this case, like, oh, like um, you know, do this thing or whatever, and you can like I feel like it'd be very easy versus because of course you learn to ice skate. There's a million ice skating channels out there that are pretty good, but a lot of them are people who are ice skating for their whole lives. And so even when they try to explain the basics, they're kind of forgetting like things that they take as just being, yes, this is how it works and it's natural. There's nothing natural about having a blade on your foot and walking across frozen water, like everything about it is unnatural. And so sometimes they're just not the best to explain it, even though technically their explanation is correct, something doesn't connect, versus I think literally, if someone had just learned this two months ago and was telling me I could learn right away.
SPEAKER_03Okay, maybe the reason why I feel the way that I do is because that I like I can't maybe I've seen it so many times where it's become a meme in my head, because it's like here are the beginner tips for like getting started with jump rope, and it's the same three points. Of course, no matter who does it, and like maybe what I need to do is make my version of it just like you, or it's like, okay, you know, I remember like I know those are the three tips, but here are like three other things that you're probably not thinking about. Well, you know what? Here's what I'm gonna do. I'm gonna make that video, Marta, and I'm gonna make it for you.
SPEAKER_00Yeah, okay.
SPEAKER_03And I'm gonna ignore everything else.
SPEAKER_00Forget that anyone else has ever made a video. Yeah. And just go like, I need to teach Marta how to jump.
SPEAKER_03I'm gonna make that video. See, look at that. Thanks for giving me a video. Beginner jump rope.
SPEAKER_00That's what she said. I want you. Very gentle jumping for people who just want to get a little bit in J. I love that.
SPEAKER_03I can help you. I'll make that video.
SPEAKER_00If Sony or Apple didn't hype a real rare, they get a clown for a soft release. They can't wait. I'm gonna I I'm gonna see here's Rio Pelro.
SPEAKER_03Drop in knowledge. People follow your jump rope channel for you. They want to know your journey and approach to jump roping, they want your personality. Truth.
SPEAKER_01Truth.
SPEAKER_03How long have I been doing this and why do I still need to know this? Because it's just me. I I have I've really come to appreciate this about myself that I just am the type of person that just really needs encouragement.
SPEAKER_00Me too.
SPEAKER_03Always. Like, I just do, you know.
SPEAKER_00Some people thrive on the the other end of that.
SPEAKER_03Yeah, like you could just go do your thing, and just like you're, you know, head to the ground and you're just crunching through.
SPEAKER_00Or just tough love. Like, no, like what's wrong with like some people really want that like harsh feedback. I shut down. I I will just I'll go away. I'm done. We're not doing this anymore. Like, I it doesn't work for me.
SPEAKER_03But like, seriously, the real Pel Room. This is the exact same thing I've heard. I have told two people. People paid me to tell them this, okay? And like it's nice to I think it's a cool thing that I I still need to be told this, you know? Because I I don't know, yeah. It's an ongoing journey of self-improvement reflection. Uh, you can make videos of your experience monthly. Oh, well, oh, actually, here, so blah blah my brain just farted. Okay, so I am gonna do a new like creator challenge on my jump rope channel. I totally forgot about this. But I think what I'm gonna do is like seven days of jumping and just upload shorts because I'm curious uh YouTube platform-wise versus Instagram reels, actually. So I'm gonna just upload the same thing. I can't start until tomorrow because I get my new jumper back tomorrow.
SPEAKER_00Getting a new rope?
SPEAKER_03Matt. Matt.
SPEAKER_00Oh, yeah, yeah.
SPEAKER_03Yeah. But I'm very curious, and I'll just talk about it next time on the time to clear that table.
SPEAKER_00Every algebra teacher starts out reminding you on the first day that you have to solve both sides of the equation, they have to be equal. Only one of those teachers can win teacher of the year. Yeah, I mean that's that's a good example because I've talked about like if you're a 10th grade English teacher, you you have the same curriculum, and a typical high school might have four or five tenth grade English teachers, and students will each student will have their favorite and their least favorite. It's the same the exact same content and curriculum out of the same books. Yeah. But yeah, it comes down to the person.
SPEAKER_03I learned jump robin X time, and this is what I discovered.
SPEAKER_00It's like beginners teaching beginners or something, like learn with me, like that kind of like you don't have to be like, I'm the expert, what up? It's your boy. I've been skating eight weeks. Get ready to hit the ice, shred some snow, bro. I don't know what they say.
SPEAKER_03That was can I please subscribe to that channel? Can we can you make this channel happen, please? I'm kind of into it.
SPEAKER_00That's gonna be that's gonna be called uh snow business.
SPEAKER_01Ain't no business like snow business.
SPEAKER_00Nice guys, ice guys.
SPEAKER_01Finish last.
SPEAKER_00Sure. I don't know. I'm not gonna make this extreme beginner skating channel.
SPEAKER_03I think it's time.
SPEAKER_00All right. Well, thank you for being here. And for those of you who stuck around for both of my streams today, thanks for that. That's awesome.
SPEAKER_03Yeah.
SPEAKER_00I hope you all have a safe, happy, healthy, fun rest of your week and your weekend. Yep. And we got cool topics for future episodes. Yes, we do.
SPEAKER_03So catch you on the flip side. Bye.